
Unique Youth Savings Account Aims to Hook Gen Z and Gen Alpha on This Bank
A Massachusetts community bank puts a creative twist on savings accounts — and offers 5% interest! — to reel in young people and make them lifelong customers.
Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
A Massachusetts community bank puts a creative twist on savings accounts — and offers 5% interest! — to reel in young people and make them lifelong customers.
Seven in 10 Apple Card holders and many who don’t yet have the card say they plan to open the high-yield savings account.
Take event marketing to the next level with effective interactive tactics that allow financial brands to bond with customers and prospects.
Need to grow your customer base? Blending technology with a human touch and understanding generational preferences will go a long way.
Gen Z already saves for retirement and they'll retire banks and credit unions that flunk at service and perks (even if Mom & Dad love them).
New Bank of America research dives into the top Gen Z financial trends and concerns banks and credit unions should begin planning for.
New study also finds a quarter of Millennials already regard a tech/fintech company (e.g. Apple, Venmo) as their primary financial provider.
Gen Z and Millennial satisfaction isn’t one-dimensional. Their needs as customers translate into their roles as banking employees as well.
Banks want to please Gen Z — for good reason. But each generation has its own digital banking expectations, which must be understood.
Aided by social media influencers, Gen Z may be the most self-reliant generation when it comes to money. Here's how to get on their radar.
'The average American owns three credit cards.' 50 more credit card stats like that cover balances, payments, rewards, Gen Z use and more.
Digital banking features, crypto and sustainability are luring Millennials and Gen Z away from banks and into the arms of fintechs.
Video storytelling can create brand awareness and raise customer engagement, but is an underutilized tactic if used effectively. Set yourself apart and grow your brand and prospects.
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Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
Research uncovers trends and unexpected insights about how Gen Z views peer-to-peer payments, Buy Now, Pay Later and cash.
The market potential of Gen Z is huge, but they can be hard to engage. Transparency and personalization count for a lot with them.
Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend.
Consumers have changed how and where they bank — increasingly even their primary accounts. Here's what incumbents must do to respond.
Retail bankers may assume they have Gen Z down pat. But traditional institutions and fintechs must earn the trust of these young consumers.
Gen Z's attitudes toward finance have shifted since the advent of Covid. Banks and credit unions would do well to understand what's changed.
Mobile bank Zelf is building its future growth on a niche market shrugged off by most traditional institutions: Gamers and 'Creators.'
Wait, wasn't Gen Z supposed to be 'debt averse'? New research paints a more nuanced picture as new card accounts surge.
Financial institutions can't approach the generation that's growing up with BNPL and likes debit cards the same way as Millennials.
In this webinar, attendees will learn how to get time back by leveraging modern, conversational banking and digital engagement solutions.
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