Young Women Are Getting Richer. Here’s How Banks Should Market to Them
Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.
Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
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Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.
As they face growing headwinds in 2024, banks and credit unions must double down on optimization and efficiency.
More than half of Americans find themselves burdened by personal debt, a reality that has been impacted more deeply by recent and current U.S. economic conditions. Here’s how banks can help.
Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.
More than two-thirds of Gen Z say they've made purchase decisions based on TikTok content – and financial products and services will be no exception in 2024.
Buy now, pay later can be a complement to credit card programs rather than a competitor. It can enhance the customer experience and appeal to younger generations.
Is a thunderstorm brewing in consumer credit? The end of student loan forbearance certainly has created some favorable conditions. Here’s our analysis.
This BAI report offers advice to financial marketers struggling to juggle competitive threats and emerging tech.
Buy now, pay later plans are appealing, especially for Gen Z and Millennials. But repayment is a growing challenge for many, the NY Fed finds.
For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.
Brendan Coughlin from Citizens Bank discusses key strategies to create a cutting-edge banking platform tailored to the unique needs and expectations of Generation Z.
Looking for a unique way to boost brand recognition and attract Gen Z? Here's some insight on getting the naming rights to a college stadium.
Services that scale with you.
Listen to the brightest minds in the banking and business world and get ready to embrace change, take risks and disrupt yourself and your organization.
Instantly watch this lively and timely discussion on the latest social media trends with Jim Marous and industry experts from Vericast.
Amid a funding crunch, many fintechs are rushing to turn a profit. Current's CEO shares his plan to get there by adding loan products and another 1 million customers.
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
Give up millions in income by cutting fees. Create ad campaign to attract Gen Z and make up the difference. Is this how ‘Life Math’ works?
You've heard of the Millennials and Gen Z. Now meet the Zillennials, a micro-generation that marketers are eager to understand better.
Learn how Canvas Credit Union and EVERFI’s Financial Scholars program are building a pipeline of Gen Z customers.
It's a tale of two consumers: 43% of Americans are at their lowest debt levels ever, while 35% are at their highest. What's behind this dichotomy?
Those new checking account gains giving you some relief could really be a worrisome 'walking dead’ horde. The digital competition is winning.
Learn how Apple is evolving into a financial services brand, and what products and value propositions will take the company there.
A Massachusetts community bank puts a creative twist on savings accounts — and offers 5% interest! — to reel in young people and make them lifelong customers.
90% of customers want to reply to texts from their financial institution. Meet them where they are with two-way SMS text.
Read More about Don’t Get Left Behind. Your Customers Need SMS Texting.
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