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FEATURING: Siddharth Batra, co-founder of X1 Card
The X1 credit card harnesses the power of technology to offer higher credit limits, an aggressive rewards program, and unique automated features driven by a mobile app.
Created by Twitter alums Deepak Rao and Siddharth Batra, and supported by PayPal co-founder Max Levchin and Instagram’s former head of product, Kevin Weil, the X1 card targets younger consumers who want a tech-savvy, elegantly designed stainless steel card. At introduction, there was a 350,000 person waitlist for the card.
I’m excited to have Siddharth Batra, co-founder of X1 Card on the Banking Transformed podcast. He discusses the strategy behind introducing a new credit card to an underserved segment and the potential for growth beyond payments.
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About the Banking Transformed Podcast
In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.
Named as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.
Named as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.