Current isn't just another fintech. Equipped with all its own technology, the neobank's Gen Z strategy targets legacy institutions.
Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
Popular Articles within Gen-Z Banking:
Megabanks are winning greater checking market share as younger consumers become the majority. But all is not lost.
Fintechs and challenger banks are crafting banking and money tools for pre-Gen Z consumers. Here's what's going on and why it matters.
Brand decisions are not easy and banks and credit unions often put them off. But by following three steps, the path to success becomes clear.
Banks and credit unions can't treat generational traits as the final word in how to serve consumers. Try looking at who heads the households.
The industry assumes Gen Z will only be attracted to fintechs, but they still have a soft spot for traditional banking providers.
There are three primary ways to effectively earn the trust of Gen Z: innovative reward programs, branches and celebrity effects.
The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike.
Studies are great, but hearing directly from members of this up-and-coming generation provides a virtual focus group of marketing insights.
Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long run.
If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short.
Three strategies will help banks and credit unions meet younger generations' challenges during COVID slump.
Copy: Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum this May. Will you be there?
Does the value outweigh the risk? The three key considerations for evaluating whether to invest in growing an internal program or exploring an outsourced solution.
Data confirms one idea about mobile/web product expectations but refutes two others relating to personalization and willingness to pay.
Gen Z'ers are misunderstood and miscategorized by the banking industry, says Gen Z and Millennial researcher Jason Dorsey. He talks his new book, "Zconomy, How Gen Z Will Change the Future of Business – And What to Do About It" and what financial marketers should improve for the generation.
Despite all the fintech apps, consumers will give more business to traditional institutions if service is personalized, imaginative, trusted.
Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0, a digital app tightly tied to in-person experience.
Preoccupation with young consumers leads many to miss the huge digital potential of older adults. Often only small UX adjustments are needed.
It's another case of a legacy bank launching a digital bank — but it's also another success story. In 2017, Emirates NBD launched Liv (and recruited Jayesh Patel to sit at its helm). Only a few years later, it has more than 300,000 users and growing.
Having some type of bank account with Amazon, Google or Walmart appeals to young adults, but many prefer to open checking accounts in person.
For the members of Gen Z, it's a Venmo world. But for these tech-savvy consumers trust is as important in their banking as convenience.
imagin from CaixaBank is a lifestyle platform that supports a community of Millennials where engagement extends beyond banking services.
Slapped by layoffs and furloughs, the youngest American workers will squeeze every nickel harder but they'll still spend.
PSCU’s sixth annual Eye on Payments study reveals shifts in consumer payments preferences and behaviors.
This webinar will show how to develop marketing strategies that will generate new checking account volume.