Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
A strategic focus on personalization, digital innovation, and lifestyle experiences has propelled the American Express brand into the wallets of Gen Z and millennials.
4 Ways to Keep Younger Consumers from Leaving Your Bank for Fintechs
Digital banking features, crypto and sustainability are luring Millennials and Gen Z away from banks and into the arms of fintechs.
Here’s Why Bank Marketers Can’t Abandon Millennials for Gen Z
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
Gen Z Payment Trends: How They Use Cash, P2P and BNPL
Research uncovers trends and unexpected insights about how Gen Z views peer-to-peer payments, Buy Now, Pay Later and cash.
4 Ways Marketers Can Nail Those Vital Gen Z Banking Relationships
The market potential of Gen Z is huge, but they can be hard to engage. Transparency and personalization count for a lot with them.
How Small Banks Can Counter Fintech & Megabank Marketing Budgets
Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend.
The End of the Traditional Banking Relationship, and What’s Replacing It
Consumers have changed how and where they bank — increasingly even their primary accounts. Here's what incumbents must do to respond.
Gen Z’s Top Priorities When Selecting a Financial Services Provider
Retail bankers may assume they have Gen Z down pat. But traditional institutions and fintechs must earn the trust of these young consumers.
Webinar: How Banks Can Enable Young Consumers with Financial Education
Poor money decisions are made when basic finance principles aren't understood. 63% of Americans are considered financially illiterate.
Top Gen Z Trends Impacting Banking
Gen Z's attitudes toward finance have shifted since the advent of Covid. Banks and credit unions would do well to understand what's changed.
How One Neobank Targets a Huge Gen Z Segment Overlooked by Banks
Mobile bank Zelf is building its future growth on a niche market shrugged off by most traditional institutions: Gamers and 'Creators.'
The X1 Credit Card: A Unique Option for Younger Banking Consumers
What credit card out there works for underserved Gen Z'ers? Not many traditional providers have one. Luckily, there's the X1 Card, says its co-founder Siddharth Batra.
The 68 Million Consumers Financial Institutions Are Overlooking
Independent contractors represent a fast-growing market, and millions of them need bank accounts. The right digital features are key.
Gen Z Stokes Credit Card Growth in Spite of BNPL
Wait, wasn't Gen Z supposed to be 'debt averse'? New research paints a more nuanced picture as new card accounts surge.
Will Loan Volume Shrivel as Debt-Wary Gen Z Hits Their Borrowing Prime?
Financial institutions can't approach the generation that's growing up with BNPL and likes debit cards the same way as Millennials.
What Millennial & Gen Z Business Owners Want from Banks
Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?
Fintech Success Story: How ‘Current’ Is Rising To Be The #2 Neobank
Current isn't just another fintech. Equipped with all its own technology, the neobank's Gen Z strategy targets legacy institutions.
Bank of America Grabbing 1 in 3 Gen Zs and Millennials with Mobile
Megabanks are winning greater checking market share as younger consumers become the majority. But all is not lost.
How Neobanks Cater to the Youngest Generation of Consumers
Fintechs and challenger banks are crafting banking and money tools for pre-Gen Z consumers. Here's what's going on and why it matters.
Blueprint for Building a Powerful Banking Brand
Brand decisions are not easy and banks and credit unions often put them off. But by following three steps, the path to success becomes clear.
Obsessing Over Gen Z Kills Financial Marketers’ Opportunities
Banks and credit unions can't treat generational traits as the final word in how to serve consumers. Try looking at who heads the households.
Gen Z Craves Good Tech From Banks, Not Digital Banks
The industry assumes Gen Z will only be attracted to fintechs, but they still have a soft spot for traditional banking providers.
3 Ways Banks Can Win Over Gen Z and Compete with Fintechs
There are three primary ways to effectively earn the trust of Gen Z: innovative reward programs, branches and celebrity effects.
