Top Gen Z Trends Impacting Banking
Gen Z's attitudes toward finance have shifted since the advent of Covid. Banks and credit unions would do well to understand what's changed.
Gen-Z Banking
Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
Latest Spotlight Article:
When Will Mobile Banking Finally Kill the Plastic Credit Card?
Many don't see the need for a card representing an account they use on their smartphone. But don't ditch cards entirely for Gen Z consumers.
Popular Articles within Gen-Z Banking:
How One Neobank Targets a Huge Gen Z Segment Overlooked by Banks
Mobile bank Zelf is building its future growth on a niche market shrugged off by most traditional institutions: Gamers and 'Creators.'
The X1 Credit Card: A Unique Option for Younger Banking Consumers
What credit card out there works for underserved Gen Z'ers? Not many traditional providers have one. Luckily, there's the X1 Card, says its co-founder Siddharth Batra.
The 68 Million Consumers Financial Institutions Are Overlooking
Independent contractors represent a fast-growing market, and millions of them need bank accounts. The right digital features are key.
Gen Z Stokes Credit Card Growth in Spite of BNPL
Wait, wasn't Gen Z supposed to be 'debt averse'? New research paints a more nuanced picture as new card accounts surge.
Will Loan Volume Shrivel as Debt-Wary Gen Z Hits Their Borrowing Prime?
Financial institutions can't approach the generation that's growing up with BNPL and likes debit cards the same way as Millennials.
What Millennial & Gen Z Business Owners Want from Banks
Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?
Fintech Success Story: How ‘Current’ Is Rising To Be The #2 Neobank
Current isn't just another fintech. Equipped with all its own technology, the neobank's Gen Z strategy targets legacy institutions.
Bank of America Grabbing 1 in 3 Gen Zs and Millennials with Mobile
Megabanks are winning greater checking market share as younger consumers become the majority. But all is not lost.
How Neobanks Cater to the Youngest Generation of Consumers
Fintechs and challenger banks are crafting banking and money tools for pre-Gen Z consumers. Here's what's going on and why it matters.
Blueprint for Building a Powerful Banking Brand
Brand decisions are not easy and banks and credit unions often put them off. But by following three steps, the path to success becomes clear.
Obsessing Over Gen Z Kills Financial Marketers’ Opportunities
Banks and credit unions can't treat generational traits as the final word in how to serve consumers. Try looking at who heads the households.
Gen Z Craves Good Tech From Banks, Not Digital Banks
The industry assumes Gen Z will only be attracted to fintechs, but they still have a soft spot for traditional banking providers.
3 Ways Banks Can Win Over Gen Z and Compete with Fintechs
There are three primary ways to effectively earn the trust of Gen Z: innovative reward programs, branches and celebrity effects.
How Gen Z and Millennials Differ Financially
The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike.
What Gen Z Thinks About Banks and How They Manage Their Money
Studies are great, but hearing directly from members of this up-and-coming generation provides a virtual focus group of marketing insights.
Is Everything Bankers Think They Know About Millennials & Gen Z Wrong?
Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long run.
How Community Banks Can Attract Generation Z With Financial Lessons
If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short.
Helping Millennials & Gen Z Find Financial Security in Uncertain Times
Three strategies will help banks and credit unions meet younger generations' challenges during COVID slump.
Consumer Survey Puts Three Digital Banking Theories to the Test
Data confirms one idea about mobile/web product expectations but refutes two others relating to personalization and willingness to pay.
Banking Can’t Ignore the Gen Z Potential
Gen Z'ers are misunderstood and miscategorized by the banking industry, says Gen Z and Millennial researcher Jason Dorsey. He talks his new book, "Zconomy, How Gen Z Will Change the Future of Business – And What to Do About It" and what financial marketers should improve for the generation.
Four Ways Banks Must Change Before Millennials & Gen Z Will Love You
Despite all the fintech apps, consumers will give more business to traditional institutions if service is personalized, imaginative, trusted.