Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
Many don't see the need for a card representing an account they use on their smartphone. But don't ditch cards entirely for Gen Z consumers.
The Strategy Behind BofA’s Digital Life Planning App
Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0, a digital app tightly tied to in-person experience.
Designing Digital Banking for Only Gen Z is a Big Mistake
Preoccupation with young consumers leads many to miss the huge digital potential of older adults. Often only small UX adjustments are needed.
How to Build a Digital Banking Lifestyle ‘Super App’
It's another case of a legacy bank launching a digital bank — but it's also another success story. In 2017, Emirates NBD launched Liv (and recruited Jayesh Patel to sit at its helm). Only a few years later, it has more than 300,000 users and growing.
Gen Z Says They’re Eager to Use Big Techs for Banking – But Will They?
Having some type of bank account with Amazon, Google or Walmart appeals to young adults, but many prefer to open checking accounts in person.
Gen Z Prefers Banks to Big Techs, But Shuns Branches
For the members of Gen Z, it's a Venmo world. But for these tech-savvy consumers trust is as important in their banking as convenience.
Growth-Focused Bank Targets Millennials With New Lifestyle Platform
imagin from CaixaBank is a lifestyle platform that supports a community of Millennials where engagement extends beyond banking services.
How the Coronavirus Changed Gen Z’s Views About Money
Slapped by layoffs and furloughs, the youngest American workers will squeeze every nickel harder but they'll still spend.
Millennials and Gen Z Demand Digital Investing Tools
If not offered the right digital tools, Millennials and Gen Z will put the funds in fintechs that compete with banks and credit unions.
Why COVID-19 Is Rebooting How Gen Z Feels About Money and Banking
8 strategies that can help counter the massive life shift that banking's next generation has had thrust upon it by the coronavirus pandemic.
Direct Banking Models May Be Winners in COVID-19 Environment
Traditional banks and credit unions, thrust into a nearly branchless role by coronavirus shutdowns, can learn from new J.D. Power research.
Why Millennials and Gen Z Love Megabanks
Younger adults want both technology and personal support from their banking provider. Right now, the megabanks are best at providing both.
Cards & Apps Create Killer Combo for Next-Gen Youth Banking
Don't think piggy bank. Think mobile apps and banking cards for digital natives. Fintechs are pulling ahead in Gen Z 'pocket money' accounts.
Financial Marketers Must Decode Gen Z Before It’s Too Late
Community banks and credit unions may already be losing their chance at serving this generation because mobile makes first accounts stickier.
Connecting with Gen Z: Six Tips for Banks & Credit Unions
Money is their #1 stress. Teach these young consumers about personal finance without any slant and you'll earn their trust and loyalty.
Six Creative Gen Z Marketing Strategies for Financial Institutions
Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal recommendations.
13 Major Insights Into Gen Z Driving Banking Behaviors
Financial marketers must build their Gen Z strategy now or 'the kids' will bank with fintechs and big techs. Here's what you need to know.
Financial Marketing Channels Evolve as Gen Z Starts Banking
Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological road.
How Banks Can Beat Fintechs in the War for Millennials and Gen Z
Financial institution marketing focuses on products and services, but new data show integrity and authenticity are stronger consumer drivers.
Financial Institutions Must Prepare for a Gen Z Workforce Now
An important part of digital banking transformation is finding ways to hire, train and retain tech savvy Gen Z workers.
Trend Watch: Young Adults Racking Up Massive Consumer Debt
Gen Z is building credit card, auto, and personal loan balances at potentially worrisome rates. Banks and credit unions must monitor growth.
Solving Gen Z’s Financial Challenges By Blending Human + Tech Solutions
Personal banking isn't as simple as Netflix. Gen Z loves all-digital solutions, but banks and credit unions must devise best combination.
To Win Gen Z, Banking Providers Must Make Payments Seamless
Payments are the lifeblood of banking brands, but without change they risk losing ground to simpler options, and emerging threats like Libra.
