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The Financial Brand suggests the following articles on branding as an alternative:
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- Antes vs. Drivers: 3 Steps to Find Relevant Differentiation
- Your Service Is Not What Differentiates You
- Four Things Your Brand Must Be
- 11 Tips For Building A World-Class Brand Identity
- How To: Brand Books For Retail Financial Institutions
- 10 Of The Best Banking Brands To Watch
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- Is It Time For You To Rebrand?
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