Digital Banking

Articles about digital banking, online banking strategies and trends in digital banking, with insights on the digital banking tools banks need.

Rarely do you see a new bank brand launched. Rarer still is a bank that does it right. Here are 3 micro case studies in bank marketing brilliance.

Seniors want online banking and bill pay, but the mobile channel is still reserved mostly for young whippersnappers.

Why did U.S. consumers rank Citizen’s Bank highest? And what three critical areas do several banks need to improve in? Find out here.

A comprehensive, objective look at how two-way video can reshape the banking experience — data, facts, charts, examples, future uses.

What are banks doing wrong in the mobile space? IBM's head of global channel transformation lays out the top 10 mistakes.

Banks and Credit Unions continue to develop new mobile banking apps to keep up with global innovation trends.

Differentiating banking channels by functionality is a better strategy than an omnichannel strategy where all channels are equal.

Demographic profiles of users so you can target consumers with the right digital channels. Some use desktop computers, others prefer mobile.

Westpac will invest $50,000 to develop two concept apps. The bank plans to shake things up with a pipeline of new mobile tools.

Facts and marketing strategies to help banks and credit unions send their mobile banking adoption rates through the roof.

A new tablet tool untethers sales staff from their desks so they can open accounts anywhere -- inside a branch or out.

Financial marketers must better understand mobile banking users' preferences, and alleviate the fears of non-users.

Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.

Banks around the world are innovating mobile offerings at breakneck speed. But what should the next generation of mobile banking look like?

If you don't have your mobile media strategy in place, your financial institution will struggle to find any traction in social channels.

Many traditional financial institutions offer mobile peer-to-peer payment services, but do a poor job marketing it.

New tools and solutions could marginalize financial institutions if they don't figure out mobile point-of-sale payments before it's too late.

Banks offer expedited bill payment services through their online banking systems, but not their mobile banking apps?

This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking app.

To maximize revenue without affecting satisfaction or engagement, financial institutions must determine the optimal channel mix for each customer.

A lack of banking apps optimized for tablets leaves consumers to resort to a cruder mobile web experience. Why?

When switching their primary banking provider, only 8% of shoppers indicated they must have mobile check deposit.