Understanding the Mobile Banking Consumer
Financial marketers must better understand mobile banking users' preferences, and alleviate the fears of non-users.
Digital Banking
Articles about digital banking, online banking strategies and trends in digital banking, with insights on the digital banking tools banks need.
Latest Spotlight Article:
Major Banks' Mobile Apps Evolve into 'Payment Central' for Consumers
Major brands like U.S. Bank, Bank of America and Chase amp up payments capabilities in mobile apps, raising the bar for all providers.
Popular Articles within Digital Banking:
Why Gen-Y Opens Accounts In Branches And Not Online
Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.
Banks Accelerate Mobile Banking Innovation
Banks around the world are innovating mobile offerings at breakneck speed. But what should the next generation of mobile banking look like?
Why Your Social Media Strategy is a #Fail
If you don't have your mobile media strategy in place, your financial institution will struggle to find any traction in social channels.
Banks and Credit Unions Are Winning Mobile P2P Users
Many traditional financial institutions offer mobile peer-to-peer payment services, but do a poor job marketing it.
Banks and Credit Unions Must Get Into the Mobile POS Game Now
New tools and solutions could marginalize financial institutions if they don't figure out mobile point-of-sale payments before it's too late.
Consumers Assume Mobile Banking Bill Pay Is Fast, But It Isn’t
Banks offer expedited bill payment services through their online banking systems, but not their mobile banking apps?
Bank’s Epic Everest Expedition Sets Mobile Banking World Record
This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking app.
How To Migrate Banking Customers to Digital Channels
To maximize revenue without affecting satisfaction or engagement, financial institutions must determine the optimal channel mix for each customer.
Mobile Banking Critical, But Consumers Ho-Hum About Tablet Apps
A lack of banking apps optimized for tablets leaves consumers to resort to a cruder mobile web experience. Why?
Few Bank Shoppers Say Mobile Check Deposit Is A ‘Must Have’
When switching their primary banking provider, only 8% of shoppers indicated they must have mobile check deposit.
Building A Winning Mobile Banking Strategy
Banks need to continuously review the best mobile banking strategies worldwide to identify the best solutions that meet customer needs.
Online Banks Losing Their Shine, Consumers Shun Them In Searches
Consumers are excluding online banks from consideration at an alarming rate. Will that trend continue into the next decade?
10 Great Tablet Banking Features Enhancing The Customer Experience
Banks are rolling out iPad banking functionality incorporating many aspects of the branch experience previously unavailable in mobile.
Mobile Tools, High Fees Quash Demand For Overdraft Protection
A combination of mobile banking and high fees and conspired to lower consumer demand for overdraft protection services.
Financial Institutions Flock To PFM Tool Boasting ‘Bubble Budgets’
MoneyDesktop's unique and eye-catching user interface is driving impressive adoption rates of PFM among banking onsumers.
The Mobile Moment: What It Takes To Win The Digital Wallet Race
Mobile wallets will revolutionize payments. But what do banking consumers know and what are they afraid of?
Tap. Snap. Send.
Credit unions will be the first financial institutions in Canada to let consumers make remote mobile deposits with their smartphones.
Are Personal Financial Management Tools Sticky?
Do consumers care about PFM when they think about switching banks? Some do, but not many will actually focus on it.
Banks Roll Out Customer Service App With Live Mobile Chat
Two UK banks have launched ‘Mobile Chat,’ a service that offers real-time customer service to business banking app users.
Consumers Finding Their Groove With Mobile Bill Payment Technologies
Consumer have appetites for new bill pay tech, but there is a forecasted decrease in traditional pay-by-mail activity in the coming year.
Study Reveals Americans Are Bill Payment Omnivores
Americans now use multiple channels to pay their various bills. A myriad of data on payment habits is one click away.