The Ultimate Mobile Banking Experience: Personalization
The ultimate mobile banking experience is about anticipating the customer’s next need and proactively offering smart assistance.
Articles about digital banking, online banking strategies and trends in digital banking, with insights on the digital banking tools banks need.
To get an edge in attracting digital users, more banks, credit unions and fintechs are letting potential customers try out their mobile banking apps.
The ultimate mobile banking experience is about anticipating the customer’s next need and proactively offering smart assistance.
Security fears remain the primary concern preventing more smartphone banking users from adopting mobile payments.
Because online/direct banks don't have any branches, consumers assume they must have better mobile banking.
Researchers say U.S. consumers don't understand the benefits of mobile wallets, and banks must understand why.
A national survey from Fiserv sheds light on consumers' personal payment habits from mobile P2P payments, cash and more.
Online and mobile banking users have zero patience for sluggish load times. Some won't even wait two seconds before giving up on you.
In less than 60 seconds, people can open a new bank account simply using the camera on their iPhone or iPad.
Rarely do you see a new bank brand launched. Rarer still is a bank that does it right. Here are 3 micro case studies in bank marketing brilliance.
Seniors want online banking and bill pay, but the mobile channel is still reserved mostly for young whippersnappers.
Why did U.S. consumers rank Citizen’s Bank highest? And what three critical areas do several banks need to improve in? Find out here.
A comprehensive, objective look at how two-way video can reshape the banking experience — data, facts, charts, examples, future uses.
What are banks doing wrong in the mobile space? IBM's head of global channel transformation lays out the top 10 mistakes.
Building a new banking website is a big investment – in time and money. Read on for five ways to make sure yours pays off.
This webinar with Jim Marous and David Feuer, CPO of Galileo Financial Technologies will show real-world examples of how banks took a phased approach to start their digital journey.
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Banks and Credit Unions continue to develop new mobile banking apps to keep up with global innovation trends.
Differentiating banking channels by functionality is a better strategy than an omnichannel strategy where all channels are equal.
Demographic profiles of users so you can target consumers with the right digital channels. Some use desktop computers, others prefer mobile.
Westpac will invest $50,000 to develop two concept apps. The bank plans to shake things up with a pipeline of new mobile tools.
Facts and marketing strategies to help banks and credit unions send their mobile banking adoption rates through the roof.
A new tablet tool untethers sales staff from their desks so they can open accounts anywhere -- inside a branch or out.
Financial marketers must better understand mobile banking users' preferences, and alleviate the fears of non-users.
Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.
Banks around the world are innovating mobile offerings at breakneck speed. But what should the next generation of mobile banking look like?
If you don't have your mobile media strategy in place, your financial institution will struggle to find any traction in social channels.
Download this FREE marketing guide for: Creative trends, planning resources, smart strategies, and more.
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This eBook explains how to grow low-cost core deposits while creating primary financial institution relationships.
Read More about Ready to start creating real deposit growth that lasts?