Articles about checking accounts and how banking providers grow deposits, including topics like digital account opening, debit cards, overdrafts and fee income.
Could the U.S. Department of Justice‘s antitrust lawsuit against Visa end to no-fee checking? Or could it actually create greater opportunity in payments for banks? Here’s a closer look.
What Drives Online Consumers to Pick a Checking Account?
Convenience, price, functionality and reputation are the top reasons why consumers pick a specific checking account when shopping online.
What Drives Millennials to Choose a Checking Account?
Young financial shoppers don’t think branches are as important as other consumers, and they are more easily influenced by an institution’s brand.
Target Unique Consumer Segments With Specific Checking Products
You need to market checking products to consumers that currently have an account differently than those who are new to banking.
Why Checking Inactivity is the Silent Killer of Banking Profitability
Using onboarding and switch kits to increase engagement of inactive checking accounts significantly increases banking profitability.
Why Emphasizing Convenience Is Critical When Marketing Checking Accounts
Consumers have countless checking accounts to choose from and they all look alike, so they pick the one that looks the most convenient to them.
Six Ways to Win The War For New Checking Accounts
Here are 6 things you can do to ensure consumers set their sights set on your financial institution when time comes to switch banks.
More Checking Customers Demanding Mobile Banking Apps
More than half of consumers shopping for new checking accounts say that they need their new financial institution to provide mobile banking.
2015 State of Bank & Credit Union Marketing
This annual marketing study reveals some surprises: financial institutions struggle in social channels, and branches are hanging tough.
Why Do Millennials Shop For Checking Accounts?
This analysis compares the top 10 reasons people open a new checking account — Millennials vs. everyone else.
Consumers Love Their ATMs But Hate Those Fees
ATM fees cost consumers a lot — up to 6% in transaction fees. Clearly, it pays for bank switchers to find institutions with convenient ATMs.
BankMobile Introduces Fee-Free Branchless Banking
BankMobile is a mobile banking alternative, with no branches, zero fees, a clean design and a mission to serve the digital consumer better.
Overdrafters Value Low Account Fees
When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they crazy?
Banks and Credit Unions Must Improve Cross-Sell Efforts
Cross-selling in banking requires the use of customer analytics to build appropriate offers and deliver effective communication.
Consumers Less Cranky When Switching Banks
To grow checking accounts, financial marketers need to understand how consumers' switching triggers are evolving.
What Women Will Do To Avoid Bank Fees That Men Won’t
Women dislike checking account fees through their bank more than men, and are willing to go to greater lengths to avoid them.
Credit Union Pays New Members $100 to Join ‘Do Good Army’
When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."
Banks Pony Up Big Bucks to Bait Checking Account Switchers
The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash incentives.
$1.1 Trillion in Deposits at Risk Among Mobile-Minded Consumers
31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.
What Drives Consumers When They Choose Checking Accounts
Data from thousands of actual searches for new checking accounts reveals the hot buttons driving consumers' decisions.
Northeast Consumers Most Advanced Digital Bankers
Consumers in the northeast United States are most interested in transacting digitally, and expect banks to support their mobile lifestyle.
Walmart Encroaches Into Banking: What Does It Mean For You?
Walmart has forced its way into the checking account game. But do they really represent a threat to today's existing banking providers?
Preparing For a World Where Branches Matter Less
Mobile banking is forcing financial institutions to rethink their branch networks, so you need to start viewing consumers differently.
