Articles about checking accounts and how banking providers grow deposits, including topics like digital account opening, debit cards, overdrafts and fee income.
There's no catch. Executives at several credit unions share what they like about the no-interest, no-fee loans, which are designed to be offered as an employee benefit.
Study Raises New Questions About Bank Transfer Day Fee-asco
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.
Financial Marketers Tip Toe Between Irritating New Fees And Profitability
Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.
Kill Unfair Overdraft Calculations Before They Kill You
Reordering purchases to trigger additional overdraft income is still common among banks. It may be legal, but it damages the brand.
So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?
Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These figures put the body count in perspective.
Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake
Just because BofA introduced a $5 debit card fee doesn’t automatically mean its castaway customers are unprofitable to other banks.
The Importance of High-Yield Checking Accounts in a Post-Durbin World
A new report proves the increasing value of “Reward Checking” accounts to banks, and that Durbin’s impact will be minimal on such accounts.
Study Shows Free Checking Marching Towards Extinction at Big Banks
The number of free checking accounts is shrinking while account requirements, monthly fees, ATM surcharges and overdraft fees all going up.
BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means
Bank of America's $5 monthly debit card fee could cost them 20 million customers, but why would customers swallow them?
Fifth Third’s ‘Duo’: The First U.S. Combined Debit & Credit Card
The Duo Card, a combined credit and debit card, makes Fifth Third the first card issuer in the U.S. to offer this kind of dual functionality.
Datahead: Switching, Deposits & Debit Cards
1 in 4 say they will likely switch banks again in the next year, four banks control half the deposits and debit card usage is down.
Word-of-Mouth Banking
What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online?
Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?
Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. Was deceptive marketing involved?
How Does Your Checking Account Stack Up Against the Big Banks?
Curious how your bank's checking products compare with those of America's largest banks? Take a look at this checking comparison study.
One in Four Banks Defy Law, Won’t Disclose Fees to Customers
A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?
Will Customers Freak Out If You Kill Free Checking?
Don't kill free checking or roll out new fees without first looking at the results of this research study.
Deposit Growth Outlook Not So Rosy in 2011
A free 33-page Bancography research report concludes that growing deposits will get tougher in 2011. Here's why.
Q&A: BancVue’s Kasasa Tunes Checking Product
Answers from BancVue about its innovative Kasasa Tunes checking product that offers free iTunes downloads and ATM rebates.
What BofA’s New $8.95 Fee for eBanking Isn’t
Free checking was largely a myth. Almost every free account in the U.S. had fee triggers. eBanking is just another step in the evolution.
Free Checking Not Dead Yet at Credit Unions
Credit unions — contrary to popular belief — are still offering free checking accounts. What does that mean for the average credit union?
Datahead: Opt-in, Reg E, Innovation, More…
Top data points about customers switching banks, innovation as a top priority, overdraft program interest and much more.
Checking Study Confirms Trends, Raises Questions
A Comscore report confirms some intuitive concepts, it also begs some tough questions about issues like customer service and interest rates.
In Depth: Fort Worth Community Promo Campaigns
Fort Worth Community CU, with help from Third Degree Advertising, launched an innovative microsite dedicated to its new marketing campaign.
