What Strings to Attach to High-Interest Checking?
Rewards checking accounts are the next best thing for the average banking customer. What should bankers know about these new accounts?
Checking Accounts
Articles about checking accounts and how banking providers grow deposits, including topics like digital account opening, debit cards, overdrafts and fee income.
Latest Spotlight Article:
The 0% Loan: Why a Dozen Lenders Are Leaning into the Novel Idea
There's no catch. Executives at several credit unions share what they like about the no-interest, no-fee loans, which are designed to be offered as an employee benefit.
Popular Articles within Checking Accounts:
A Simple Competitive Recon Tactic in Retail Banking
Bankers want to know what the customer experience is (and should be) like, especially amidst other banking competitors.
‘Cash In’ With a TV Commercial Contest
Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in with Your Camcorder” promotion, a make-your-own-TV-commercial contest highlighting the financial institution’s signature Young & Free Chequing Account. The promotion is part of the credit union’s Young & Free Alberta initiative, a broad, multi-year “challenge marketing program” from Currency Marketing […]
Is It Time to Rename ‘Checking Accounts?’
There's a debate whether credit unions should name their checking accounts 'checking accounts'. But does the product need a full rebrand?
Share Draft Accounts: Daft or Differentiated?
Should credit unions call checking accounts the same thing as banks? Is it fair to give them the same name?
Kasasa: A Third-Party National Checking Brand
If Bancvue is right, Kasasa the weapon smaller bankss need to successfully compete with big banks for checking and savings products.
U22 Gen-Y Account Offers More Than Same-Old Checking
Traditional checking accounts just aren't jazzy enough for the youngest Millennials. It takes personalization and creativity to attract them.
Umpqua Bank’s New Marketing Campaign: ‘Save Hard. Spend Smart.’
Umpqua's "Save Hard, Spend Smart" initiative is a multifaceted website the bank describes as "a virtual financial support group for you."
Your Deposits Are Up… So What?
Deposits are inching back up and bankers are proud. But, banks and credit unions need to realize..they're not the only ones.
Growing Deposits in the Digital Age
Deposits are highly fluid, and consumers are moving money at a record pace. Arm yourself with the tools you need to win.
Credit Union Checking Promo Exploits ‘LOLCats’
This promotion from Arizona State Credit Union exploits the wildly popular LOL Cats’ signature punchline, “I CAN HAS CHEEZBURGER?”
“Win 12x Your Paycheck” Deposit Promo
UAE's National Bank of Dubai's new promo 'Win 12 Times Your Salary' promo could get customers more money in their accounts.
‘Rewards Checking’: Bancvue’s Ubiquitous Differentiator
If your banks deploys a Bancvue-style product, please, do yourself a favor and don’t use the generic name, Rewards Checking.
Desert Schools FCU Launches Segmented Checking Campaign
Any time any credit union can do anything to help differentiate its brand from other financial institutions, it's a good thing.