Will Consumers Ditch Paper Statements to Dodge Banking Fees?
It's easier to get consumers to adopt digital delivery if your eStatements are better than your existing paper statements.
Checking Accounts
Articles about checking accounts and how banking providers grow deposits, including topics like digital account opening, debit cards, overdrafts and fee income.
Latest Spotlight Article:
The 0% Loan: Why a Dozen Lenders Are Leaning into the Novel Idea
There's no catch. Executives at several credit unions share what they like about the no-interest, no-fee loans, which are designed to be offered as an employee benefit.
Popular Articles within Checking Accounts:
21 Steps to Building a Killer Onboarding Strategy in Banking
Here are the keys to building a powerful onboarding strategy that improves engagement, share of wallet, retention and ultimately the value of relationships.
Consumers Demanding New Checking Account Features
Research reveals consumers are increasingly looking for a new suite of checking account features? Are you keeping up with expectations?
Gen Y Says ‘No Thanks’ to Digital-Only Checking Accounts
Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.
Mobile vs. Online Banking: It’s Not Either/Or, Consumers Want Both
With all the attention heaped on mobile banking these days, it’s easy to dismiss the importance of the web-based online banking experience.
Bad Banking Habits Make For Lousy Bank Customers
Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.
Women Want Mobile Banking Apps Built for Them
Financial institutions might be tempted to market mobile banking more to men, but here's why you shouldn't make this mistake.
What Should ‘Savings Accounts’ Really Be Called?
If consumers aren't actually using for "savings accounts" for savings, then is it time banks and credit unions rename these products?
Mid-Year Mobile Banking Update
As we look back on mobile banking predictions made six months ago, it's clear much has changed and that there are still great opportunities
One Third of Americans Switch Banks After Moving
Three out of every ten consumers opened a checking account with a new bank after moving. Most chose their new bank based on branch proximity.
Banks Target Gen Y with New Style ‘Free’ eChecking Accounts
eChecking accounts are free as long as you don't use any ‘retro style’ checking features like writing checks or visiting branches.
Next Generation Onboarding and Revenue Strategy for Financial Marketers
Tired of using the "spray and pray" shotgun approach to getting your marketing messages out there? Here's how to sharpen your marketing aim.
The Mobile Hub of Gen Y’s Omni-Channel Banking Behavior
Any bank or credit union that wants to win Gen Y consumers had better build a mobile-centric strategy or they will likely fall short.
Afraid of Being Pushy? Consumers Actually Want You To Cross-Sell Them
How effective is your financial institution at selling additional products to new checking account customers?
Is This What It Will Take? Over 2% Interest to Win Checking Deposits?
A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?
What Costco, Verizon and AAA Can Teach You About Checking Accounts
Most financial institutions only look at how other banks and CUs generate fees. But this myopia keeps them from spotting big opportunities.
Do Big Banks Have Better Overdraft Policies Than You?
If your disclosures are long and complicated, consumers will assume you've got something to hide… and then pick one of your competitors.
Do You Know Why Consumers Really Shop for Checking Accounts?
What motivates consumers to switch banks? The data from this three-year study will change the way you market your checking accounts.
Get Ready For Mobile Account Opening
Consumers will soon expect everything to be mobile — 9% already expect to open their new checking account from their mobile device.
The End of the Basic Checking Product Suite
Brett King discusses why banks and credit unions must offer a new mobile checking account that is contextual, providing real-time insight.
Prepare for Rising Rates Before It’s Too Late
More consumers will be shopping online for interest-bearing checking accounts. Is your bank poised to compete?
People Hate Writing Checks (But They Do It Anyway)
Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.