What’s The Single Biggest Financial Marketing Issue In 2012?

Subscribe Now!

Stay on top of all the latest news and trends in banking industry.


As part of the 2012 Bank & Credit Union Marketing Study, The Financial Brand asked survey participants an open-ended question about the single biggest marketing issue their organization was facing. From the 174 responses a few dominant themes clearly emerged. Financial marketers are deeply concerned about the size of their budgets, cranky customers, profitable relationships and loan growth. See what they said for yourself.

Behind the Screen: Keeping the Human in Digital
The future of banking is all about providing seamless, user-friendly banking experiences regardless of channel. Join us as we discuss key elements of building a truly digital-first banking experience.
WEDNESDAY, April 26th AT 2:00 PM (ET)
Enter your corporate email address

This article was originally published on . All content © 2023 by The Financial Brand and may not be reproduced by any means without permission.