As part of the 2012 Bank & Credit Union Marketing Study, The Financial Brand asked survey participants an open-ended question about the single biggest marketing issue their organization was facing. From the 174 responses a few dominant themes clearly emerged. Financial marketers are deeply concerned about the size of their budgets, cranky customers, profitable relationships and loan growth. See what they said for yourself.

For Any Bank Considering a Fintech Partnership
These are the 4 green flags to look out for before you sign a contract with a FinTech from a risk and regulation expert.
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Enhancing The Customer Journey with Data-Driven Personalization
In this webinar, learn how leading FIs are approaching personalization, using data, and tactical examples of effective touchpoints in the customer lifecycle.
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