From AI to 'no-code' app innovation to ways to deal with data proliferation, marketing technology is a 'when' and 'how,' not an 'if.'
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
Popular Articles within Bank Marketing Strategy:
New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives.
While it can deliver a powerhouse punch to your bottom line, actual results from digital marketing hinge on how well you use it.
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess.
Bank and credit union websites are the brand's front door. What do consumers think when they enter? Take this five-question test to find out.
It’s not just who your financial institution knows, but what you know and when you act that sells the right product when people need it.
Veteran brings pandemic-oriented experience to the job as the coronavirus continues to shape the banking industry's future.
Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for change.
People pay to shop Amazon Prime and Costco. Maybe bank service charges wouldn't irk them so much if they clearly felt they were being served.
Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad choices.
The satisfied voice of family, friends and peers still exerts strong influence on people's decisions about who to bank with.
When did you last really read what your institution tells consumers in agreements? Does your contact staff quote text that doesn't exist?
The CEO of Deluxe shares the changes that have impacted financial marketing as a result of the coronavirus pandemic.
Google sets the rules of search. Doing best at each stage of the sales funnel demands understanding how the search giant will make you look.
With uncertainty the norm, an adaptable website is vital for every bank and credit union. This checklist will guide your site update plans.
CMOs share insights on how to beef up what's working, eliminate what's not and invest in CRM and marketing automation for the year ahead.
Establishing a proactive marketing framework helps a successful financial institution to improve brand value while remaining compliant.
Research reveals that few financial institutions are ready for the next era of financial marketing. Here's what you can do to prepare.
Covid-19 changed financial marketing more than anything else in the eight years that the Digital Banking Report had witnessed. Deluxe's President and CEO Barry McCarthy sat down with Jim Marous to talk out how.
Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond accordingly.
Mobile financial ads grow hotter thanks to COVID and our love affair with smartphones and tablets. But on a tiny screen bad marketing dies.
Content marketing provides financial institutions with an effective middle ground between traditional media coverage and paid promotion.