5 Martech Tools & Trends for Financial Institutions
From AI to 'no-code' app innovation to ways to deal with data proliferation, marketing technology is a 'when' and 'how,' not an 'if.'
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
Popular Articles within Bank Marketing Strategy:
Google Throws Digital Advertising Curveball at Financial Marketers
New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives.
The Three Biggest Digital Marketing Mistakes
While it can deliver a powerhouse punch to your bottom line, actual results from digital marketing hinge on how well you use it.
How Data Will Help You Retain Deposits in the Post-COVID World
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess.
Bank Website Personality Test: Is Your Site a Dog or a Cat?
Bank and credit union websites are the brand's front door. What do consumers think when they enter? Take this five-question test to find out.
‘Trigger Marketing’ Hits Banking Prospects at Life’s Crossroads
It’s not just who your financial institution knows, but what you know and when you act that sells the right product when people need it.
Stepping in as TD Bank’s CMO in the Middle of the COVID Recession
Veteran brings pandemic-oriented experience to the job as the coronavirus continues to shape the banking industry's future.
COVID Forcing Major Changes to Bank Marketing for the Year Ahead
Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for change.
Consumer Angst Over Banking Fees Is More About Service and Rates
People pay to shop Amazon Prime and Costco. Maybe bank service charges wouldn't irk them so much if they clearly felt they were being served.
Google’s Vision for the Future of Bank Marketing, AI, and Data
Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad choices.
Digital Word-of-Mouth Marketing Sells Banking Products Post-Pandemic
The satisfied voice of family, friends and peers still exerts strong influence on people's decisions about who to bank with.
Financial Marketers Must Eradicate Fine Print Surprises
When did you last really read what your institution tells consumers in agreements? Does your contact staff quote text that doesn't exist?
Marketing Takes Center Stage In Wake Of COVID Crisis
The CEO of Deluxe shares the changes that have impacted financial marketing as a result of the coronavirus pandemic.
How SEO in Banking Must Adapt to the Sales Journey
Google sets the rules of search. Doing best at each stage of the sales funnel demands understanding how the search giant will make you look.
17 Essential Features Your Financial Institution’s Website Must Have
With uncertainty the norm, an adaptable website is vital for every bank and credit union. This checklist will guide your site update plans.
What to Cut, What to Keep as Bank Marketing Budgets Get Squeezed
CMOs share insights on how to beef up what's working, eliminate what's not and invest in CRM and marketing automation for the year ahead.
How to Protect Your Financial Brand’s Marketing Integrity and Compliance
Establishing a proactive marketing framework helps a successful financial institution to improve brand value while remaining compliant.
12 Success Strategies for the Future of Financial Marketing
Research reveals that few financial institutions are ready for the next era of financial marketing. Here's what you can do to prepare.
Financial Marketing Takes Center Stage
Covid-19 changed financial marketing more than anything else in the eight years that the Digital Banking Report had witnessed. Deluxe's President and CEO Barry McCarthy sat down with Jim Marous to talk out how.
5 Trends Shaping the Post Pandemic Future of Financial Marketing
Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond accordingly.
Financial Marketers Moving Mobile Ads to the Front Burner
Mobile financial ads grow hotter thanks to COVID and our love affair with smartphones and tablets. But on a tiny screen bad marketing dies.
4 Ways Banking Institutions Can Ace Content Marketing
Content marketing provides financial institutions with an effective middle ground between traditional media coverage and paid promotion.