As banks and credit unions move into the next stage of the coronavirus pandemic, they must maintain spending on all forms of outreach.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
Popular Articles within Bank Marketing Strategy:
With website user experience more critical than ever, bank and credit union marketers are eyeing improvements. Detailed tips from an expert.
Use of new methods expected to expand beyond small-scale pilots, marketers report. Many see personalization benefits from new privacy rules.
Financial marketers must ask if their brand represents customers of today or of tomorrow. Market uncertainty only magnifies the significance.
'Yes, we’re open': If your branch isn't, your financial institution will unnecessarily anger people when everyone is already on edge.
Card programs must keep current cardholders active and happy, even as they sharpen their credit evaluations to control rising risk.
10 attitude shifts financial marketers must make for an aggressive comeback from the pandemic slump. Proactive, fast and flexible are key.
Financial brands may soon be able to actually sell again and they may have to as fintechs and other rivals double down on digital channels.
In the post-COVID reality, banks and credit unions have to recognize and reach vastly different consumer segments — without alienating anyone.
Social media and email are the go-to choices to send out timely and personalized COVID-19 communications. Experts critique ten of the best.
Local banks and credit unions have an opportunity to step up and serve their communities. First they must put 2020's marketing plans on hold.
Data is the make or break factor for banks and credit unions. Inefficient tools and poor communication will block the way if not addressed.
Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it off.
A rocky road awaits both cardholders and financial institution issuers as critical credit need meets unprecedented economic turmoil.
Profits are getting clobbered, but don't 'go silent' during coronavirus. Experts urge marketers to adjust their media channels and messaging.
The coronavirus pandemic means bank and credit union marketers must upgrade their digital capabilities or miss connecting with consumers.
In the rush to deal with a unique situation, even the largest institutions have stumbled. Three tips can help improve Phase Two engagement.
If COVID-19 stopgap solution for isolation evolves into a new normal, financial services needs will shift dramatically — and often painfully.
An 8-point plan for community bank and credit union marketers to bring the best of their institutions to communities during the pandemic.
Coronavirus atmosphere demands fresh ideas on what bank and credit union marketing should be doing, and judgment for what it shouldn't.
Storyteller Matt Luhn learned his craft at Pixar but also created leading-edge commercials. He has lessons for banks and credit unions.
Text-heavy bank advisories will yield to a lighter touch and more empathy. Sending segmented messages to smaller groups will outshine volume.