Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
Bank Marketers Need to Rethink SEO in the Post-Covid World
As banks and credit unions move into the next stage of the coronavirus pandemic, they must maintain spending on all forms of outreach.
Supporting Digital-First Banking Models with the Right Website Strategy
With website user experience more critical than ever, bank and credit union marketers are eyeing improvements. Detailed tips from an expert.
Rising Use of Agile Financial Marketing Fits COVID Times Well
Use of new methods expected to expand beyond small-scale pilots, marketers report. Many see personalization benefits from new privacy rules.
Will Your Brand Dominate as Consumers Change Their Banking Habits?
Financial marketers must ask if their brand represents customers of today or of tomorrow. Market uncertainty only magnifies the significance.
Does Google Have Your Branch Hours and Service Levels Wrong?
'Yes, we’re open': If your branch isn't, your financial institution will unnecessarily anger people when everyone is already on edge.
How COVID-19 Is Changing Credit Card Marketing
Card programs must keep current cardholders active and happy, even as they sharpen their credit evaluations to control rising risk.
Financial Marketing Demands Incredible Agility in a Post-COVID World
10 attitude shifts financial marketers must make for an aggressive comeback from the pandemic slump. Proactive, fast and flexible are key.
Ally CMO to Banks: ‘It’s Time to Get Rolling Again!’
Financial brands may soon be able to actually sell again and they may have to as fintechs and other rivals double down on digital channels.
Tectonic Shifts in Consumers’ Life Views Financial Marketers Must Grasp
In the post-COVID reality, banks and credit unions have to recognize and reach vastly different consumer segments — without alienating anyone.
Gallery: Pandemic Marketing Campaigns from Financial Institutions
Social media and email are the go-to choices to send out timely and personalized COVID-19 communications. Experts critique ten of the best.
Refocusing Your Banking Brand During the COVID-19 Crisis
Local banks and credit unions have an opportunity to step up and serve their communities. First they must put 2020's marketing plans on hold.
4 Ways Financial Marketers Can Use Data to Exceed Profit Expectations
Data is the make or break factor for banks and credit unions. Inefficient tools and poor communication will block the way if not addressed.
Why Organic + Paid Social Is a Powerful Strategy for Financial Marketers
Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it off.
How Credit Card Marketers Have Reached Out During COVID-19 Crisis
A rocky road awaits both cardholders and financial institution issuers as critical credit need meets unprecedented economic turmoil.
Why Financial Institutions Should Continue Advertising, But Differently
Profits are getting clobbered, but don't 'go silent' during coronavirus. Experts urge marketers to adjust their media channels and messaging.
3 Ways to Make Online Marketing Relevant for At-Home Consumers
The coronavirus pandemic means bank and credit union marketers must upgrade their digital capabilities or miss connecting with consumers.
How Financial Marketers Can Take COVID Outreach to the Next Level
In the rush to deal with a unique situation, even the largest institutions have stumbled. Three tips can help improve Phase Two engagement.
Permanent Working at Home Will Rock Banks and Credit Unions
If COVID-19 stopgap solution for isolation evolves into a new normal, financial services needs will shift dramatically — and often painfully.
A Veteran Financial Marketer Devises a COVID-19 Strategy
An 8-point plan for community bank and credit union marketers to bring the best of their institutions to communities during the pandemic.
Financial Marketers Need Nimble Game Plans for COVID-19 World
Coronavirus atmosphere demands fresh ideas on what bank and credit union marketing should be doing, and judgment for what it shouldn't.
Every Banking Brand Has a Story, But Marketers Must Tell Them Better
Storyteller Matt Luhn learned his craft at Pixar but also created leading-edge commercials. He has lessons for banks and credit unions.
Coronavirus Communication: How Banks Can Take Email to Next Stage
Text-heavy bank advisories will yield to a lighter touch and more empathy. Sending segmented messages to smaller groups will outshine volume.
