Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Making the case for the marketing budget has become a year-round exercise. Here are the strategies three bank marketers say are working for them.
5 Ways to Ensure Your Banking Website Works in a Digital-First Economy
You can't compete against neobanks, fintechs or even the financial institution across the street with a static, out-of-date website.
5 New Insights About How Consumers Make Banking Decisions
Economic disruptions can create or reinforce 'cognitive biases' that deeply influence banking behaviors. Here's how to address these biases.
6 Warning Signs Your Financial Institution Is Overdue for a Rebrand
Many bank and credit union names and logos don't stand out, so much so that consumers may end up at the wrong branch or website.
Blueprint for Building a Powerful Banking Brand
Brand decisions are not easy and banks and credit unions often put them off. But by following three steps, the path to success becomes clear.
3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks
You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.
Top 5 Mistakes Financial Marketers Make With Advertising Agencies
From underbudgeting to having fuzzy goals, banks and credit unions waste time and money with outside experts. But the marriage can be saved.
3 Ways Banks Can Win Over Gen Z and Compete with Fintechs
There are three primary ways to effectively earn the trust of Gen Z: innovative reward programs, branches and celebrity effects.
How Financial Marketers Can Work With Motley Fool’s Comparison Tool
Google ranks third-party review sites ahead of individual banking sites. Knowing how to work with these sites is a digital marketing must.
3 Ways Buyer Personas Help Acquire & Expand Banking Relationships
Marketing tool helps financial institutions target the right customer with the right message in the right channels at the right time.
Digital Marketers in Banking Facing Their Greatest Hurdles Internally
The promise of martech and other tools quickly fades if marketing doesn't mesh with other functions and if staff doesn't communicate.
How ‘Intent Signaling’ Lets Financial Marketers Fully Leverage Data
Using intent-based marketing improves the ability of banks and credit unions to make relevant offers in real time to likely prospects.
Why Marketing Will Make or Break Autonomous Banking
'Self-driving' finance may be a wave of the future, but finding a better name for it may be an early challenge for product designers.
7 Advertising & Marketing Trends in Banking
Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator.
7 Critical Considerations Before Redesigning Banking Brand Identities
Whether it's introducing a new name or tweaking a logo, execution at every step is the difference between success and failure.
5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market
Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential.
Is Eco-Friendly ‘Green Banking’ a Sustainable Strategy?
The global sustainability movement is washing over the banking industry. Here's what banks and credit unions need to know about it.
Why and How Financial Institutions are Rebranding Now
Learn from financial service marketing executives and industry experts who have successfully led these challenging initiatives.
Omnichannel Missteps Can Hurt Financial Institutions’ Revenues
Consumers need banks and credit unions to make their digital and physical channels talk to each other. Otherwise they'll walk.
10 Digital Marketing Tips for Banks & Credit Unions to Implement ASAP
Banking providers need to up their digital marketing game in a post-COVID world and recalibrate strategies in the ever-changing 'new normal.'
Google Search Trends in Digital Banking, Payments & Fintech
A look at the major search trends impacting banking in 25 charts — what consumers and banking execs are looking for most, and when.
How Communication Drives Digital Banking and Customer Lifetime Value
Banks need to make digital banking transformation their No. 1 priority. This is how digital customer communications come into play.
How the Best in Banking Are Marketing Their Mobile Apps
With so much riding on digital channels, how banks, credit unions and neobanks promote their apps is critical to adding (and holding) users.
