Coronavirus atmosphere demands fresh ideas on what bank and credit union marketing should be doing, and judgment for what it shouldn't.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
Popular Articles within Bank Marketing Strategy:
Storyteller Matt Luhn learned his craft at Pixar but also created leading-edge commercials. He has lessons for banks and credit unions.
Text-heavy bank advisories will yield to a lighter touch and more empathy. Sending segmented messages to smaller groups will outshine volume.
Financial institutions, if they want to create brand loyalty with customers, should leverage data and advanced analytics, says Salesforce's Rohit Mahna.
The ramifications and difficulties of coping with COVID-19, if handled well, could assist banking to rebuild trust. Marketing's role is key.
The Covid-19 outbreak provides opportunities for financial marketers to think long-term around brand building and solution deployment.
6 practical suggestions can help banks and credit unions collect data for targeted marketing and create more personalized web experiences.
With consumers, content marketing builds emotional connections and is key to a successful marketing campaign for your bank or credit union.
Consumers' attention shrinks as content grows. Banks and credit unions can improve results by simplifying their pitches by personalizing them.
Personalized experiences — regardless of the channel — is critical to banking's digital transformation, says Personetics' Jody Bhagat. But, there is a massive gap in the banking industry.
Even mandatory regulatory mailings can fulfill productive purposes when banks and credit unions plan for efficient consumer communication.
Major changes to web selling and promotion loom as Google pursues new rules for the leading browser. Great site content could become king.
7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers.
Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful collaboration.
New data confirms a shift away from points, miles and cashback to experiential factors including ease of use, service and personalized offers.
Using addressable marketing with social media in B2B campaigns can prove highly effective with proper identity resolution and segmenting.
Video can impact engagement, conversions and clicks. Here are practical suggestions for how to use it effectively and efficiently.
NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one listings.
Digital is key, but relationships create differentiation. For both to work together, banks and credit unions must improve internal branding.
Almost overnight, Google turned marketing upside down. Here's what financial marketers have to say about the powerful search giant.
The concept behind the use of fracking in the oil and gas industry can be applied to banking to pull in less costly, long-term deposits.
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the effort.