Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
5 Trends Shaping the Post Pandemic Future of Financial Marketing
Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond accordingly.
Financial Marketers Moving Mobile Ads to the Front Burner
Mobile financial ads grow hotter thanks to COVID and our love affair with smartphones and tablets. But on a tiny screen bad marketing dies.
4 Ways Banking Institutions Can Ace Content Marketing
Content marketing provides financial institutions with an effective middle ground between traditional media coverage and paid promotion.
6 Ways Financial Institutions Can Keep Their Marketing Mojo
Bank and credit union marketers can become so focused on COVID challenges that they may end up flat-footed when pent-up demand returns.
Expert Tips for Email Marketing During the COVID Crisis
Email is undoubtedly an essential digital tool for financial marketers, but only it must be used correctly. Several pros share their key insights.
What Big Techs Like Apple Can Teach Banks About Brand Loyalty
The pandemic emphasizes the need for financial institutions to build better bridges to consumers by doing more to improve their lives.
Financial Marketers Must Align Purpose, Mission & Values Now
Bank and credit union customers and employees have a strong preference for institutions exhibiting integrity, creating true differentiation.
How This Ex-Umpqua Marketing Exec Will Shake Up BBVA’s Branding
Financial marketers should be reevaluating all they do as the 'new normal' takes form. They can no longer sell everything to everybody.
How Top Financial Institutions Keep Their Teams On-Brand and Compliant
A brand portal with workflow approvals, creative templates, brand education and an automated disclaimer engine is a key marketing resource.
Seth Godin Says Financial Marketers Must Hit ‘Reset’ for COVID Recovery
Best-selling marketing genius says trust and personalization can help banks and credit unions differentiate, if they clean up their tech act.
How Banks Can Take Amazon’s Approach to Website Personalization
Here's how one credit union has quickly generated impressive results by transforming its website into a data-driven experience.
Finding Your Financial Institution’s ‘New Normal’ CX
If revising customer journey maps is not feasible, bank and credit union marketers can obtain useful insights by creating service maps.
5 Ways FNBO Engages Millennials and Gen Z With Content
Draft your Millennial and Gen Z employees to reach out to these demographics to grow your institution's own cadre of influencers.
Digital Channels Critical to Financial Marketers in the COVID Economy
The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay off.
Differentiate or Die: Banks Must Rethink Brand Mission
Banking brands must differentiate themselves from others or face stagnation in a 'sea of sameness.' And it's not all about digital.
5 Key Financial Marketing Priorities for the Post-COVID Economy
Accepting that the consumer is always right is just a beginning. Banks must keep up with and anticipate people's new thinking.
Why Financial Marketers Should Skip Celebrities and Social Media Spokespeople
Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less costly.
Building Better Banking Services for Women
Designing financial products solely based on gender may actually alienate consumers. Financial marketers should focus on sub-segments' needs.
Financial Institutions Must Improve Focus on Women’s Needs
Understanding gender-based differences in banking behavior and perception can help improve financial inclusion and literacy for women.
Finding a Relevant Brand Purpose is Vital for Banks
Too many financial institutions have undifferentiated brands and inconsistent digital CX, which will hinder them in the post-pandemic period.
Banks & Credit Unions Must Get Serious About Marketing Automation Now
Personalized marketing is no longer optional, but the only way banks and credit unions can pull it off is with an automation platform.
How the COVID Crisis Is Revamping Financial Marketing Strategies
Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis.
