Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond accordingly.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
Popular Articles within Bank Marketing Strategy:
Mobile financial ads grow hotter thanks to COVID and our love affair with smartphones and tablets. But on a tiny screen bad marketing dies.
Content marketing provides financial institutions with an effective middle ground between traditional media coverage and paid promotion.
Bank and credit union marketers can become so focused on COVID challenges that they may end up flat-footed when pent-up demand returns.
Email is undoubtedly an essential digital tool for financial marketers, but only it must be used correctly. Several pros share their key insights.
The pandemic emphasizes the need for financial institutions to build better bridges to consumers by doing more to improve their lives.
Bank and credit union customers and employees have a strong preference for institutions exhibiting integrity, creating true differentiation.
Financial marketers should be reevaluating all they do as the 'new normal' takes form. They can no longer sell everything to everybody.
A brand portal with workflow approvals, creative templates, brand education and an automated disclaimer engine is a key marketing resource.
Best-selling marketing genius says trust and personalization can help banks and credit unions differentiate, if they clean up their tech act.
Here's how one credit union has quickly generated impressive results by transforming its website into a data-driven experience.
If revising customer journey maps is not feasible, bank and credit union marketers can obtain useful insights by creating service maps.
Draft your Millennial and Gen Z employees to reach out to these demographics to grow your institution's own cadre of influencers.
The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay off.
Banking brands must differentiate themselves from others or face stagnation in a 'sea of sameness.' And it's not all about digital.
Accepting that the consumer is always right is just a beginning. Banks must keep up with and anticipate people's new thinking.
Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less costly.
Designing financial products solely based on gender may actually alienate consumers. Financial marketers should focus on sub-segments' needs.
Understanding gender-based differences in banking behavior and perception can help improve financial inclusion and literacy for women.
Too many financial institutions have undifferentiated brands and inconsistent digital CX, which will hinder them in the post-pandemic period.
Personalized marketing is no longer optional, but the only way banks and credit unions can pull it off is with an automation platform.
Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis.