Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Making the case for the marketing budget has become a year-round exercise. Here are the strategies three bank marketers say are working for them.
4 Ways for Financial Marketers to Extract Meaningful Website Data
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify budgets.
Ally Campaign Pokes Fun at Couples’ Fears Over the ‘Money Talk’
Surprises await couples who commit to each other before they seriously discuss spending, saving and borrowing. This bank gets people talking.
10 Questions To Ask Before Launching Your Next Email Campaign
Financial institutions can benefit by integrating email into their marketing, but to be successful, several key factors must be considered.
How Financial Institutions Can Clean Up Sloppy Brand Habits
Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand experience.
Why Most Financial Institutions Flop When Using Stories for Marketing
99% of things banks and credit unions call 'stories' aren't that at all. Real stories have emotional hooks, and require three key elements.
Where to Find Growth in the Next Wave of M&A in Banking
With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships.
So, What Happens When Every Brand is a Bank?
Almost half of non-banking companies say they're already investing in embedded finance, says Accenture's chief operating officer Eric Sager and cross-industry financial services lead Ben Brown. Where does the banking industry lie?
3 Culture Shifts That Give Any Financial Marketer Fintech-Like Results
Sharply different approaches distinguish fintechs from established institutions. Yet key principles of startups can be applied by anyone.
Financial Marketers Are Failing to Curb Customer Defections
Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds comfort.
Gallery: 29 of the Best Annual Reports in Banking
Ideas used by banks and credit unions that you can adapt to take your institution's annual report to the next level.
Marketing Smarter on a Community Bank Budget
When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower.
3 Tools Financial Marketers Can Use to Strengthen Digital CX
Digital transformation in marketing is vital for financial institutions. Otherwise they won't be able to reach, convert or retain consumers.
Here’s Why Chase Bank Poached Citi’s CMO
Former consumer products marketer Carla Zakhem-Hassan's unconventional approach at Citi prompted top executives at the #1 bank to steal her.
Marcus Mocks Traditional Banks in New Advertising Campaign
Promotions will carry through to Goldman Sachs' long-anticipated introduction of consumer checking accounts for its online customers.
The Future of Loyalty in Banking is at Risk
People are increasingly fracturing their relationships with traditional banks who must react quick to stem an alarming rate of defections.
Marketing Budgets Clobbered, But Banking Gets Hammered Less
Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for marketing.
Differentiation Requires Personalized Digital Banking Experiences
Personalization is daunting in the banking industry — especially in keeping up with the fintechs that have mastered it. Fiserv's director of solution consulting Colleen Dabbs walks through the barriers to success.
Why Calculators Are Essential To a Bank’s SEO Strategy
Financial calculators vary greatly in capabilities. SEO compatibility and personalization are two attributes that make a big difference.
Google Leaves Cookies on the Table: What Financial Marketers Must Know
Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy.
5 Ways to Ensure Your Banking Website Works in a Digital-First Economy
You can't compete against neobanks, fintechs or even the financial institution across the street with a static, out-of-date website.
5 New Insights About How Consumers Make Banking Decisions
Economic disruptions can create or reinforce 'cognitive biases' that deeply influence banking behaviors. Here's how to address these biases.
6 Warning Signs Your Financial Institution Is Overdue for a Rebrand
Many bank and credit union names and logos don't stand out, so much so that consumers may end up at the wrong branch or website.
