Most Only Consider One Checking Account Provider… Are You It?
With fewer consumers shopping for checking accounts, you have to earn your seat at the table or settle for whatever scraps fall your. Read More
Article Archive: Datahead
Study: Most Millennials Will Only Switch Banks When Forced
Bad experiences, life events and changing needs push Millennials to switch banks and open new checking. Read More
What Drives Online Consumers to Pick a Checking Account?
Convenience, price, functionality and reputation are the top reasons why consumers pick a specific checking account when shopping. Read More
What Drives Millennials to Choose a Checking Account?
Young financial shoppers don’t think branches are as important as other consumers, and they are more easily influenced by an institution’s. Read More
Target Unique Consumer Segments With Specific Checking Products
You need to market checking products to consumers that currently have an account differently than those who are new to. Read More
Financial Marketers Unprepared for Online Shoppers and Mobile Bankers
70% of consumers now shop for checking accounts online, but financial institutions' product and marketing strategies don't reflect this new. Read More
Why Emphasizing Convenience Is Critical When Marketing Checking Accounts
Consumers have countless checking accounts to choose from and they all look alike, so they pick the one that looks the most convenient to. Read More
Consumers Love Paying Bills With Their Smartphones
The mobile phone is fast becoming the transactional tool of choice for consumers, starting with how they pay their. Read More
Mobile Retail Payments Move Mainstream
Soon enough, seeing someone at the register waving their credit card will seem as old-school as seeing someone writing a check does. Read More
Mobile P2P Payments Aren’t Just For Millennials
It would be easy to assume that Millennials are those most interested in making mobile person-to-person payments. But it's not. Read More
Love of Mobile Payments Grows at Blistering Pace
Consumers are embracing mobile payments about as quickly as they've adopted any financial innovation in the last 100. Read More
More Checking Customers Demanding Mobile Banking Apps
More than half of consumers shopping for new checking accounts say that they need their new financial institution to provide mobile. Read More
Millennials Seduced By Big Banks
Community banks and credit unions struggle convincing young unbanked consumers to choose them over big. Read More
Why Do Millennials Shop For Checking Accounts?
This analysis compares the top 10 reasons people open a new checking account — Millennials vs. everyone. Read More
Consumers Love Their ATMs But Hate Those Fees
ATM fees cost consumers a lot — up to 6% in transaction fees. Clearly, it pays for bank switchers to find institutions with convenient. Read More
Overdrafters Value Low Account Fees
When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they. Read More
Consumers Less Cranky When Switching Banks
To grow checking accounts, financial marketers need to understand how consumers' switching triggers are. Read More
What Women Will Do To Avoid Bank Fees That Men Won’t
Women dislike checking account fees more than men, and are willing to go to greater lengths to avoid. Read More
3 Things Millennials Really Care About When Switching Banks
40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to. Read More
Digital Channels Reach More than Millennials
Consumers shopping for new checking accounts are more demanding than ever. It's not just Millennials... everyone expects. Read More
Banks Pony Up Big Bucks to Bait Checking Account Switchers
The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash. Read More
What Drives Consumers When They Choose Checking Accounts
Data from thousands of actual searches for new checking accounts reveals the hot buttons driving consumers'. Read More