With fewer consumers shopping for checking accounts, you have to earn your seat at the table or settle for whatever scraps fall your. Read More about Most Only Consider One Checking Account Provider… Are You It?
Bad experiences, life events and changing needs push Millennials to switch banks and open new checking. Read More about Study: Most Millennials Will Only Switch Banks When Forced
Convenience, price, functionality and reputation are the top reasons why consumers pick a specific checking account when shopping. Read More about What Drives Online Consumers to Pick a Checking Account?
Young financial shoppers don’t think branches are as important as other consumers, and they are more easily influenced by an institution’s. Read More about What Drives Millennials to Choose a Checking Account?
You need to market checking products to consumers that currently have an account differently than those who are new to. Read More about Target Unique Consumer Segments With Specific Checking Products
70% of consumers now shop for checking accounts online, but financial institutions' product and marketing strategies don't reflect this new. Read More about Financial Marketers Unprepared for Online Shoppers and Mobile Bankers
Consumers have countless checking accounts to choose from and they all look alike, so they pick the one that looks the most convenient to. Read More about Why Emphasizing Convenience Is Critical When Marketing Checking Accounts
The mobile phone is fast becoming the transactional tool of choice for consumers, starting with how they pay their. Read More about Consumers Love Paying Bills With Their Smartphones
Soon enough, seeing someone at the register waving their credit card will seem as old-school as seeing someone writing a check does. Read More about Mobile Retail Payments Move Mainstream
It would be easy to assume that Millennials are those most interested in making mobile person-to-person payments. But it's not. Read More about Mobile P2P Payments Aren’t Just For Millennials
Consumers are embracing mobile payments about as quickly as they've adopted any financial innovation in the last 100. Read More about Love of Mobile Payments Grows at Blistering Pace
More than half of consumers shopping for new checking accounts say that they need their new financial institution to provide mobile. Read More about More Checking Customers Demanding Mobile Banking Apps
This analysis compares the top 10 reasons people open a new checking account — Millennials vs. everyone. Read More about Why Do Millennials Shop For Checking Accounts?
ATM fees cost consumers a lot — up to 6% in transaction fees. Clearly, it pays for bank switchers to find institutions with convenient. Read More about Consumers Love Their ATMs But Hate Those Fees
When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they. Read More about Overdrafters Value Low Account Fees
To grow checking accounts, financial marketers need to understand how consumers' switching triggers are. Read More about Consumers Less Cranky When Switching Banks
Women dislike checking account fees more than men, and are willing to go to greater lengths to avoid. Read More about What Women Will Do To Avoid Bank Fees That Men Won’t
40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to. Read More about 3 Things Millennials Really Care About When Switching Banks
Consumers shopping for new checking accounts are more demanding than ever. It's not just Millennials... everyone expects. Read More about Digital Channels Reach More than Millennials
The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash. Read More about Banks Pony Up Big Bucks to Bait Checking Account Switchers
Data from thousands of actual searches for new checking accounts reveals the hot buttons driving consumers'. Read More about What Drives Consumers When They Choose Checking Accounts