Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
7 Essential Lessons For The Banking Industry From American Express
Here's how AmEx gets the most out of the customer journey, from account applications and onboarding, to engagement and referrals.
6 Big Millennial Marketing Mistakes Banking Brands Cannot Afford to Make
Financial marketers are out of synch with Millennials. What major marketing errors are they making that they must avoid?
Financial Marketers Must Resist Millennials Myths and Gen Z Traps
Millennials are lazy, and Gen Z feels entitled. These are among the generational myths that thwart banks and credit unions because they aren't true.
5 New Consumer Segments You May Be Overlooking (And How to Hook Them)
Using new behavioral segmentation models, banks can grow more relationships, steal market share from megabanks and maximize marketing ROI.
Millennials and Money: 30+ Trends Financial Marketers Need to Know
Millennials desperately need help managing their financial lives, but they are frustrated by banks and credit unions that could understand them better.
Banking Providers Must Overhaul Lending for Digital Millennials
Contrary to popular belief, Millennials aren't averse to debt. But they want loans with flexibility and digital tools more than anything else — even interest rates.
The Massive Millennial Shake Up in Traditional Wealth Management
As baby boomers change their financial objectives, the millennial investor provides wealth management opportunities that can't be ignored.
As Millennials Age, How Will Your Marketing Strategy Need To Change?
As Millennials get older, banks and credit unions could get caught off guard if their marketing plans don't evolve.
Are Millennial Men Better Banking Customers Than Millennial Women?
Millennial men are more likely to provide referrals and grow their banking relationship than Millennial women.
How to Design a Millennial Bank
Traditional banking providers aren't prepared to serve Millennials. Here's what retail banks and credit unions must to do to stay relevant.
Debunking Millennial Money Myths
Millennials may be tech savvy, but they are actually more conservative than both Gen Xers and Boomers when it comes to financial matters.
Six Ways To Engage Millennial Banking Consumers
Here's how bank and credit union marketing teams can activate Millennials and turn them into loyal brand advocates.
Financial Institutions Must Help Millennials With Their Money Woes
Community banks and credit unions need to step up and help Millennials overwhelmed by their current financial situation.
Millennials Are Ready For AI To Take Over Their Financial Lives
Millennials believe artificial intelligence will make banking easier, automate routine transactions and help them simplify their financial lives.
Banking On The Mass Affluent: Millennials With Money
With incomes above $100,000 and a half million in investable assets, Mass Affluents are a critical segment for banks and credit unions.
Banks Need To Do More For Millennials Desperate For Help
If traditional banking providers don't proactively help Millennials manage their finances, then fintechs will gladly step into the vacuum.
6 Insights To Get Your Digital Engagement Strategy Right
Banks and credit unions need to simplify their digital experience with an intuitive interface before they add more bells and whistles.
Are You Too Old To Serve Millennials?
An aging workforce can affect your financial institution's competitive position. Here are five ways to attract and retain young talent.
Millennial Business Owners Expand Digital Banking Opportunities
Millennials are the fastest growing segment of small business owners, providing a great underserved market for banks and credit unions.
Community Banks and Credit Unions Face Generational Obsolescence
Will the banking industry's biggest players win the demographic battle, as smaller institutions die right alongside an aging customer base?
Banks and Credit Unions Must Think Beyond Millennials
The Baby Boomer segment has been ignored by many banks and fintech startups despite their revenue potential.
Reality Check: Why Your ‘Millennial Strategy’ Might Be Completely Irrelevant
Considering how long it's taken financial marketers to figure out Millennials, banks and credit unions should start thinking about Gen Z now.
