Blueprint for Building a Powerful Banking Brand
Brand decisions are not easy and banks and credit unions often put them off. But by following three steps, the path to success becomes clear.
Millennial Banking
Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
Popular Articles within Millennial Banking:
How Gen Z and Millennials Differ Financially
The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike.
Millennials and Credit Cards: Separating Fact from Myth
The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. Here’s how financial institutions can build on that.
‘Normal for Now’: The Future of Digital Banking and Payments
How much of consumers' changed financial behavior will revert back, and how much will remain long after COVID is behind us?
Is Everything Bankers Think They Know About Millennials & Gen Z Wrong?
Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long run.
Helping Millennials & Gen Z Find Financial Security in Uncertain Times
Three strategies will help banks and credit unions meet younger generations' challenges during COVID slump.
Banking Can’t Ignore the Gen Z Potential
Gen Z'ers are misunderstood and miscategorized by the banking industry, says Gen Z and Millennial researcher Jason Dorsey. He talks his new book, "Zconomy, How Gen Z Will Change the Future of Business – And What to Do About It" and what financial marketers should improve for the generation.
Four Ways Banks Must Change Before Millennials & Gen Z Will Love You
Despite all the fintech apps, consumers will give more business to traditional institutions if service is personalized, imaginative, trusted.
How to Build a Digital Banking Lifestyle ‘Super App’
It's another case of a legacy bank launching a digital bank — but it's also another success story. In 2017, Emirates NBD launched Liv (and recruited Jayesh Patel to sit at its helm). Only a few years later, it has more than 300,000 users and growing.
Wealthfront: A Digital Solution In The Battle For Millennial Deposits
Wealthtech founder reveals strategies to serve the needs of Millennials with investable assets. And it doesn't include a bank charter.
10 Years Ago, Targeting Millennials Was Critical – What Now?
The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can help.
Growth-Focused Bank Targets Millennials With New Lifestyle Platform
imagin from CaixaBank is a lifestyle platform that supports a community of Millennials where engagement extends beyond banking services.
COVID Crushing Millennial Finances — What Bankers Need to Know
Financial leaders must consider Millennials as multiple segments and not only offer useful content, but design products to their preferences.
Millennials and Gen Z Demand Digital Investing Tools
If not offered the right digital tools, Millennials and Gen Z will put the funds in fintechs that compete with banks and credit unions.
5 Reasons Millennials Hate Your Bank’s Content Marketing
Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged.
Covidnomics: Millennials Taking Brunt of Coronavirus Slump
Everyone's affected by the pandemic in some way but some Millennials are now getting their third major economic blow as conditions worsen.
Organizations Must Double Down On Innovation Now
Millennials and Gen Z are increasingly turning to non-traditional banking providers for their financial needs. HSBC's Jeremy Balkin wrote a book on how to attract, and retain, these audiences.
Why Millennials and Gen Z Love Megabanks
Younger adults want both technology and personal support from their banking provider. Right now, the megabanks are best at providing both.
Trendwatch: Banking Services and the Gig Economy
Growth-oriented banks and credit unions may find fresh opportunities among people who work gig jobs for Uber, Postmates and others.
Banks & Credit Unions Facing Mortgage Headwinds With Millennials
Young adults are desperate for houses, but the numbers don't pencil out for lenders. Will financial marketers figure it out before fintechs?
Innovation’s Great, But We Haven’t Seen Fintech’s Second Act Yet
The impact of fintechs on retail banking is real but overplayed, says KBW's Fred Cannon. And startups are untested by a major slump.
How Upscale Millennials’ Money Views Impact Their Banking Habits
New data reveal how this high-income segment views financial services and wealth. Here's what banks and credit unions must do to respond.