Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. But, two-thirds use online banking at least weekly.
Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
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Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
Half of Gen-Y feels financial stressed out, 45% say their situation is bad and another 1 in 3 think things are worse.
DBS Bank in Singapore is crowdsourcing concepts for a “youth branch” concept with its “I-Designed-A-Bank” contest. The contest seeks Gen-Y’s help designing branches that will appeal to young people and their lifestyle. DBS not only claims its contest is one-of-a-kind, its future “youth branch” will be the first in Singapore designed specifically to meet the […]
Social media isn't as important to Gen-Y as financial marketers might think. This and other surprise findings revealed.
Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their primary website and reskinned it with a lifestyle veneer. The Grow4Students subsite focuses only on the products relevant to a college-age audience, packaged along with a few tips and advice. […]
Millennials — often referred to as Gen Y — is often marketed to as a completely 'new' generation. But are Millennials really that different?
If you want to know how Gen-Y feels about banking, just ask them. That’s what these three vendors in the financial industry did.
“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000 students, Visions Federal Credit Union struggled attracting young adults. Over the past few months, the credit union has tried to fix that with its Vision FCU Rocks program. The initiative […]
Any time a credit union tries to speak to the youth, it is a good thing. You can't go wrong trying to open lines of communication.
Traditional checking accounts just aren't jazzy enough for the youngest Millennials. It takes personalization and creativity to attract them.
Customers want their banking provider to hear them. This credit union is solving that problem, asking Millennials to vent on social media.
Youth marketing ROI must be seen through a long-term lens, but there are cases where banks have seen an immediate return on their efforts.
Banking only works when financial institutions understand customers and their needs. Gen X and Gen Y differ, and here's why.
Financial marketers often narrowly focus in on certain segments instead of giving balanced time to Gen Z, Millennials and everyone else.
Banks are falling all over each other trying to attract Gen-Y consumers. But what about Gen X, who are being left in the dust?