Millennial Banking News & Trends from The Financial Brand

Any time a credit union tries to speak to the youth, it is a good thing. You can't go wrong trying to open lines of communication.

Traditional checking accounts just aren't jazzy enough for the youngest Millennials. It takes personalization and creativity to attract them.

Customers want their banking provider to hear them. This credit union is solving that problem, asking Millennials to vent on social media.

Youth marketing ROI must be seen through a long-term lens, but there are cases where banks have seen an immediate return on their efforts.

Banking only works when financial institutions understand customers and their needs. Gen X and Gen Y differ, and here's why.

Financial marketers often narrowly focus in on certain segments instead of giving balanced time to Gen Z, Millennials and everyone else.

Banks are falling all over each other trying to attract Gen-Y consumers. But what about Gen X, who are being left in the dust?