For Gen-Y, Life’s Big Moments Are Happening Later, Take Longer
Young Millennial consumers are postponing major life events and thus delaying major purchases, a study shows.
Millennial Banking
Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
Popular Articles within Millennial Banking:
Millennials After The Recession: Fewer Homes, Fewer Cars, Less Debt
After running up record debt, young adults shed substantially more debt than older adults during the Great Recession.
Gen-Y ‘Turned Off’ By Banks, Worried About Finances
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
Checks Die While Online Thrives, But Gen-Y Still Use Branches
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.
Banking Consumers Getting More Mobile and More Digital
Mobile devices are increasingly becoming consumers' favorite and primary banking tools, and not just for Gen-Y.
The Echo Project: A Credit Union Blueprint to Attract Gen-Y
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution.
UK Banks Feel Pressure as Satisfaction & Loyalty Sink
Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. But, two-thirds use online banking at least weekly.
Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
Datahead: Gen-Y’s Money Woes
Half of Gen-Y feels financial stressed out, 45% say their situation is bad and another 1 in 3 think things are worse.
DBS Bank to Crowdsource Millennial Branch Concepts
DBS Bank in Singapore is crowdsourcing concepts for a “youth branch” concept with its “I-Designed-A-Bank” contest. The contest seeks Gen-Y’s help designing branches that will appeal to young people and their lifestyle. DBS not only claims its contest is one-of-a-kind, its future “youth branch” will be the first in Singapore designed specifically to meet the […]
Data Reveals Truths About Gen Y’s Financial Habits
Social media isn't as important to Gen-Y as financial marketers might think. This and other surprise findings revealed.
Grow4Students Lifestage Microsite for Millennials
Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their primary website and reskinned it with a lifestyle veneer. The Grow4Students subsite focuses only on the products relevant to a college-age audience, packaged along with a few tips and advice. […]
Are Millennials Really That Different?
Millennials — often referred to as Gen Y — is often marketed to as a completely 'new' generation. But are Millennials really that different?
What Gen-Y Knows About Banks & Credit Unions
If you want to know how Gen-Y feels about banking, just ask them. That’s what these three vendors in the financial industry did.
Visions FCU Rocks Millennial Banking Project
“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000 students, Visions Federal Credit Union struggled attracting young adults. Over the past few months, the credit union has tried to fix that with its Vision FCU Rocks program. The initiative […]
‘The Arrival Guide’ for Gen-Y (The Good, Bad & Ugly)
Any time a credit union tries to speak to the youth, it is a good thing. You can't go wrong trying to open lines of communication.
U22 Gen-Y Account Offers More Than Same-Old Checking
Traditional checking accounts just aren't jazzy enough for the youngest Millennials. It takes personalization and creativity to attract them.
United FCU Asks Gen-Y to Rant, Vent and Complain
Customers want their banking provider to hear them. This credit union is solving that problem, asking Millennials to vent on social media.
Q&A: Youth Marketing for Financial Institutions
Youth marketing ROI must be seen through a long-term lens, but there are cases where banks have seen an immediate return on their efforts.
What Gen X, Gen Y Think About Their Financial Situation
Banking only works when financial institutions understand customers and their needs. Gen X and Gen Y differ, and here's why.
Are You Ignoring Gen-Y? Parents? Gen-Z?
Financial marketers often narrowly focus in on certain segments instead of giving balanced time to Gen Z, Millennials and everyone else.
Why No One Cares About Gen X
Banks are falling all over each other trying to attract Gen-Y consumers. But what about Gen X, who are being left in the dust?