Search within Millennial Banking

Datahead: Gen-Y’s Money Woes

Half of Gen-Y feels financial stressed out, 45% say their situation is bad and another 1 in 3 think things are worse.

DBS Bank to Crowdsource Millennial Branch Concepts

DBS Bank in Singapore is crowdsourcing concepts for a “youth branch” concept with its “I-Designed-A-Bank” contest. The contest seeks Gen-Y’s help designing branches that will appeal to young people and their lifestyle. DBS not only claims its contest is one-of-a-kind, its future “youth branch” will be the first in Singapore designed specifically to meet the […]

Grow4Students Lifestage Microsite for Millennials

Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their primary website and reskinned it with a lifestyle veneer. The Grow4Students subsite focuses only on the products relevant to a college-age audience, packaged along with a few tips and advice. […]

Visions FCU Rocks Millennial Banking Project

“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000 students, Visions Federal Credit Union struggled attracting young adults. Over the past few months, the credit union has tried to fix that with its Vision FCU Rocks program. The initiative […]