Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
The Mobile Hub of Gen Y’s Omni-Channel Banking Behavior
Any bank or credit union that wants to win Gen Y consumers had better build a mobile-centric strategy or they will likely fall short.
Gen Y Hopes Their Next Bank Helps Them Budget Better
Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.
Minding The Gap in Social Banking Expectations
A study suggests financial institutions need to offer consumers more services on social media channels or suffer the consequences.
Cross-Selling to Gen-Y Banking Consumers
72% of of adults under age 30 who are shopping for checking accounts are also in the market for other banking products.
Millennials Find Banks Irrelevant (And Why That Matters in Banking)
Millennials don't believe banks can meet their needs in the coming years. Banking needs to take that seriously.
Just How Risky Are Young Borrowers?
Contrary to popular belief, research suggests that young borrowers are actually much less likely to seriously default on their credit cards.
Gen-Y Needs Help Most With Their Managing Debts
A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.
Millennials Desperate for a Better Banking Experience
Millennials struggling with their finances are turning to alternative banking providers to find lower, more transparent fees and convenient access.
Why Gen-Y Is Passing Your Financial Institution By
Small institutions are losing the battle for young consumers even though their checking accounts are just as good as those at big banks. Why is that?
When Consumers Are on The Move, Financial Marketers Should Attack
People on the move are perfect for financial marketers to target with customer acquisition campaigns... and one of the biggest risks for losing their own customers.
Why Gen-Y Opens Accounts In Branches And Not Online
Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.
Gen-Y Stressed Most Over Debt, Making Savings a Distant Dream
Debt causes Millennials the most financial pain. They need help, but prefer talking to grown-ups with experience.
Banks and Credit Unions Must Get Into the Mobile POS Game Now
New tools and solutions could marginalize financial institutions if they don't figure out mobile point-of-sale payments before it's too late.
Targeting Millennials With Social Media Financial Education Tools
IC FCU produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
For Gen-Y, Life’s Big Moments Are Happening Later, Take Longer
Young Millennial consumers are postponing major life events and thus delaying major purchases, a study shows.
Millennials After The Recession: Fewer Homes, Fewer Cars, Less Debt
After running up record debt, young adults shed substantially more debt than older adults during the Great Recession.
Gen-Y ‘Turned Off’ By Banks, Worried About Finances
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
Checks Die While Online Thrives, But Gen-Y Still Use Branches
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.
Banking Consumers Getting More Mobile and More Digital
Mobile devices are increasingly becoming consumers' favorite and primary banking tools, and not just for Gen-Y.
The Echo Project: A Credit Union Blueprint to Attract Gen-Y
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution.
UK Banks Feel Pressure as Satisfaction & Loyalty Sink
Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. But, two-thirds use online banking at least weekly.
Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
