Millennials Desperate for a Better Banking Experience
Millennials struggling with their finances are turning to alternative banking providers to find lower, more transparent fees and convenient access.
Millennial Banking
Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
Why Gen-Y Is Passing Your Financial Institution By
Small institutions are losing the battle for young consumers even though their checking accounts are just as good as those at big banks. Why is that?
When Consumers Are on The Move, Financial Marketers Should Attack
People on the move are perfect for financial marketers to target with customer acquisition campaigns... and one of the biggest risks for losing their own customers.
Why Gen-Y Opens Accounts In Branches And Not Online
Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.
Gen-Y Stressed Most Over Debt, Making Savings a Distant Dream
Debt causes Millennials the most financial pain. They need help, but prefer talking to grown-ups with experience.
Banks and Credit Unions Must Get Into the Mobile POS Game Now
New tools and solutions could marginalize financial institutions if they don't figure out mobile point-of-sale payments before it's too late.
Targeting Millennials With Social Media Financial Education Tools
IC FCU produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
For Gen-Y, Life’s Big Moments Are Happening Later, Take Longer
Young Millennial consumers are postponing major life events and thus delaying major purchases, a study shows.
Millennials After The Recession: Fewer Homes, Fewer Cars, Less Debt
After running up record debt, young adults shed substantially more debt than older adults during the Great Recession.
Gen-Y ‘Turned Off’ By Banks, Worried About Finances
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
Checks Die While Online Thrives, But Gen-Y Still Use Branches
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.
Banking Consumers Getting More Mobile and More Digital
Mobile devices are increasingly becoming consumers' favorite and primary banking tools, and not just for Gen-Y.
The Echo Project: A Credit Union Blueprint to Attract Gen-Y
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution.
UK Banks Feel Pressure as Satisfaction & Loyalty Sink
Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. But, two-thirds use online banking at least weekly.
Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
Datahead: Gen-Y’s Money Woes
Half of Gen-Y feels financial stressed out, 45% say their situation is bad and another 1 in 3 think things are worse.
DBS Bank to Crowdsource Millennial Branch Concepts
Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. DBS Bank in Singapore is crowdsourcing concepts for a “youth branch” concept with its “I-Designed-A-Bank” contest. The contest seeks Gen-Y’s help designing branches that will appeal to young people and […]
Data Reveals Truths About Gen Y’s Financial Habits
Social media isn't as important to Gen-Y as financial marketers might think. This and other surprise findings revealed.
Grow4Students Lifestage Microsite for Millennials
Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their primary website and reskinned it […]
Are Millennials Really That Different?
Millennials — often referred to as Gen Y — is often marketed to as a completely 'new' generation. But are Millennials really that different?
What Gen-Y Knows About Banks & Credit Unions
If you want to know how Gen-Y feels about banking, just ask them. That’s what these three vendors in the financial industry did.
Visions FCU Rocks Millennial Banking Project
Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. “Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000 students, Visions Federal Credit Union […]
