Digital Channels Reach More than Millennials
Consumers shopping for new checking accounts are more demanding than ever. It's not just Millennials... everyone expects more.
Millennial Banking
Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
Popular Articles within Millennial Banking:
Will Millennials Change Banking Forever?
Research reveals insights into the financial attitudes and banking preferences of the largest generation in history.
Don’t Underestimate The Millennial Banking Opportunity
The Millennial consumer who has graduated college is an excellent prospect for savings, credit and investment services.
9 Insights For Lasting Banking Relationships with Millennials
The findings revealed in this study could reshape how banks and credit unions attack the Millennial market.
9 Reasons to Scrap Your Marketing Plan for Millennials
Financial marketers have targeted other generations with success, but no segment gives the banking industry more heartburn than millennials.
Banks Beware: The 3 Most Expensive Misconceptions About Gen Y
Even though financial marketers have pursued Gen Y for over a decade now, they still make a number of decisions based on faulty assumptions.
Banks Target Gen Y with New Style ‘Free’ eChecking Accounts
eChecking accounts are free as long as you don't use any ‘retro style’ checking features like writing checks or visiting branches.
The End of Banking As Usual
Financial institutions must address the needs of millennials who are willing to bank with technology and telecommunications companies.
The Mobile Hub of Gen Y’s Omni-Channel Banking Behavior
Any bank or credit union that wants to win Gen Y consumers had better build a mobile-centric strategy or they will likely fall short.
Gen Y Hopes Their Next Bank Helps Them Budget Better
Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.
Minding The Gap in Social Banking Expectations
A study suggests financial institutions need to offer consumers more services on social media channels or suffer the consequences.
Cross-Selling to Gen-Y Banking Consumers
72% of of adults under age 30 who are shopping for checking accounts are also in the market for other banking products.
Millennials Find Banks Irrelevant (And Why That Matters in Banking)
Millennials don't believe banks can meet their needs in the coming years. Banking needs to take that seriously.
Just How Risky Are Young Borrowers?
Contrary to popular belief, research suggests that young borrowers are actually much less likely to seriously default on their credit cards.
Gen-Y Needs Help Most With Their Managing Debts
A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.
Millennials Desperate for a Better Banking Experience
Millennials struggling with their finances are turning to alternative banking providers to find lower, more transparent fees and convenient access.
Why Gen-Y Is Passing Your Financial Institution By
Small institutions are losing the battle for young consumers even though their checking accounts are just as good as those at big banks. Why is that?
When Consumers Are on The Move, Financial Marketers Should Attack
People on the move are perfect for financial marketers to target with customer acquisition campaigns... and one of the biggest risks for losing their own customers.
Why Gen-Y Opens Accounts In Branches And Not Online
Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.
Gen-Y Stressed Most Over Debt, Making Savings a Distant Dream
Debt causes Millennials the most financial pain. They need help, but prefer talking to grown-ups with experience.
Banks and Credit Unions Must Get Into the Mobile POS Game Now
New tools and solutions could marginalize financial institutions if they don't figure out mobile point-of-sale payments before it's too late.
Targeting Millennials With Social Media Financial Education Tools
IC FCU produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.