Any bank or credit union that wants to win Gen Y consumers had better build a mobile-centric strategy or they will likely fall short.
Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
Popular Articles within Millennial Banking:
Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.
A study suggests financial institutions need to offer consumers more services on social media channels or suffer the consequences.
72% of of adults under age 30 who are shopping for checking accounts are also in the market for other banking products.
Millennials don't believe banks can meet their needs in the coming years. Banking needs to take that seriously.
Contrary to popular belief, research suggests that young borrowers are actually much less likely to seriously default on their credit cards.
A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.
Millennials struggling with their finances are turning to alternative banking providers to find lower, more transparent fees and convenient access.
Small institutions are losing the battle for young consumers even though their checking accounts are just as good as those at big banks. Why is that?
People on the move are perfect for financial marketers to target with customer acquisition campaigns... and one of the biggest risks for losing their own customers.
Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.
Debt causes Millennials the most financial pain. They need help, but prefer talking to grown-ups with experience.
New tools and solutions could marginalize financial institutions if they don't figure out mobile point-of-sale payments before it's too late.
IC FCU produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
Young Millennial consumers are postponing major life events and thus delaying major purchases, a study shows.
After running up record debt, young adults shed substantially more debt than older adults during the Great Recession.
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.
Mobile devices are increasingly becoming consumers' favorite and primary banking tools, and not just for Gen-Y.
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution.
Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. But, two-thirds use online banking at least weekly.
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.