Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’
'Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations.
Millennial Banking
Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
Millennials, Gen Z Love Banking Brands That Champion Financial Wellness
Millennials and Gen Z consumers will reward financial institutions that help them actively avoid the pitfalls of credit with greater loyalty.
Can Financial Marketers Hit The Millennial Moving Target?
As Millennials age, their attitudes and banking behaviors are changing, making them the most challenging target financial marketers have ever faced.
Why Millennials Refuse To Open Bank Accounts Digitally
Clunky digital account opening is the biggest reason applications are abandoned. This costs financial institutions countless new customers.
The Best Global Innovations in Banking for 2018
The world's most innovative banks were recognized by Efma and Accenture, highlighting the power of digital technologies and a customer focus.
How Banks Can Prevail in a Fintech, Techfin World
The future of banking is more becoming more clear, with the use of data for personalization and engagement being the key to success.
Tips to Help Financial Marketers Grab More Home Equity Lending Business
Here's how community banks and credit unions can generate more home equity lending, along with a gallery of marketing examples.
Banking on Millennials: Balancing Branch Preferences And Digital Expectations
Research findings blow up many of the Millennial myths that frequently fool financial institutions into faulty marketing strategies.
Building a Hybrid Digital + Private Banking Model for Millennials
Here's how financial marketers can win more Millennial relationships by blending a private banking model with a digital banking experience.
Home Loans Get Hot as More Millennials Make the Move
Home buying should jump for this prime demographic, but a tight market may create problems. That spells opportunity for prepared lenders.
7 Essential Lessons For The Banking Industry From American Express
Here's how AmEx gets the most out of the customer journey, from account applications and onboarding, to engagement and referrals.
6 Big Millennial Marketing Mistakes Banking Brands Cannot Afford to Make
Financial marketers are out of synch with Millennials. What major marketing errors are they making that they must avoid?
Financial Marketers Must Resist Millennials Myths and Gen Z Traps
Millennials are lazy, and Gen Z feels entitled. These are among the generational myths that thwart banks and credit unions because they aren't true.
5 New Consumer Segments You May Be Overlooking (And How to Hook Them)
Using new behavioral segmentation models, banks can grow more relationships, steal market share from megabanks and maximize marketing ROI.
Millennials and Money: 30+ Trends Financial Marketers Need to Know
Millennials desperately need help managing their financial lives, but they are frustrated by banks and credit unions that could understand them better.
Banking Providers Must Overhaul Lending for Digital Millennials
Contrary to popular belief, Millennials aren't averse to debt. But they want loans with flexibility and digital tools more than anything else — even interest rates.
The Massive Millennial Shake Up in Traditional Wealth Management
As baby boomers change their financial objectives, the millennial investor provides wealth management opportunities that can't be ignored.
As Millennials Age, How Will Your Marketing Strategy Need To Change?
As Millennials get older, banks and credit unions could get caught off guard if their marketing plans don't evolve.
How to Design a Millennial Bank
Traditional banking providers aren't prepared to serve Millennials. Here's what retail banks and credit unions must to do to stay relevant.
Debunking Millennial Money Myths
Millennials may be tech savvy, but they are actually more conservative than both Gen Xers and Boomers when it comes to financial matters.
Six Ways To Engage Millennial Banking Consumers
Here's how bank and credit union marketing teams can activate Millennials and turn them into loyal brand advocates.
Financial Institutions Must Help Millennials With Their Money Woes
Community banks and credit unions need to step up and help Millennials overwhelmed by their current financial situation.
