
Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’
'Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations.
Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
'Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations.
Millennials and Gen Z consumers will reward financial institutions that help them actively avoid the pitfalls of credit with greater loyalty.
As Millennials age, their attitudes and banking behaviors are changing, making them the most challenging target financial marketers have ever faced.
Clunky digital account opening is the biggest reason applications are abandoned. This costs financial institutions countless new customers.
The world's most innovative banks were recognized by Efma and Accenture, highlighting the power of digital technologies and a customer focus.
The future of banking is more becoming more clear, with the use of data for personalization and engagement being the key to success.
Here's how community banks and credit unions can generate more home equity lending, along with a gallery of marketing examples.
Research findings blow up many of the Millennial myths that frequently fool financial institutions into faulty marketing strategies.
Here's how financial marketers can win more Millennial relationships by blending a private banking model with a digital banking experience.
Home buying should jump for this prime demographic, but a tight market may create problems. That spells opportunity for prepared lenders.
Here's how AmEx gets the most out of the customer journey, from account applications and onboarding, to engagement and referrals.
Financial marketers are out of synch with Millennials. What major marketing errors are they making that they must avoid?
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Millennials are lazy, and Gen Z feels entitled. These are among the generational myths that thwart banks and credit unions because they aren't true.
Using new behavioral segmentation models, banks can grow more relationships, steal market share from megabanks and maximize marketing ROI.
Millennials desperately need help managing their financial lives, but they are frustrated by banks and credit unions that could understand them better.
Contrary to popular belief, Millennials aren't averse to debt. But they want loans with flexibility and digital tools more than anything else — even interest rates.
As baby boomers change their financial objectives, the millennial investor provides wealth management opportunities that can't be ignored.
As Millennials get older, banks and credit unions could get caught off guard if their marketing plans don't evolve.
Traditional banking providers aren't prepared to serve Millennials. Here's what retail banks and credit unions must to do to stay relevant.
Millennials may be tech savvy, but they are actually more conservative than both Gen Xers and Boomers when it comes to financial matters.
Here's how bank and credit union marketing teams can activate Millennials and turn them into loyal brand advocates.
Community banks and credit unions need to step up and help Millennials overwhelmed by their current financial situation.
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