Making the Millennial Connection Starts By Listening
Millennials make up half of Mountain America Credit Union’s net new member growth and 70% of its workforce. Here’s how they did it.
Millennial Banking
Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
Popular Articles within Millennial Banking:
Banking Fails to Meet Needs of Most Valuable Consumer Segment
Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family members.
Millennials: The ‘Debt Averse’ Generation
Millennials don't want any more debt and are teaching their kids to shun borrowing. How will traditional lenders survive if two consecutive generations spurn credit?
How Citizens Bank Found Their Digital Groove With Millennials
Citizens Bank’s quest to engage Millennials led them to a chatbot solution that completely revamped their digital lending strategy.
Millennials Are Leading the Digital Banking Revolution
With Millennials leading the way, consumers of all ages are looking for new tools that help them take control of their finances and make banking easier.
What Motivates Millennials to Switch Banks?
Millennials are open to switching financial institutions if they are given rewards, access to branches and well-designed digital applications.
5 Major Emerging Trends in Retail Banking
Consumer behaviors and expectations are shifting in ways that challenge retail banking providers to rethink their strategy and transform the customer experience.
Are You Ready For The Millennial Mortgage Boom?
17 million first-time homebuyers are entering the housing market in the next five years, and most of them will be Millennials. Are you ready?
Make Way for the Millennial Borrower
There is a large Millennial mortgage lending opportunity for financial institutions that can convert from paper to digital processes.
Millennials Won’t Wait for Banks and Credit Unions to Understand Them
Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.
Why Don’t Millennials Love Digital Payments?
Mobile payments by Millennials fall short of potential due to security concerns and a tendency to favor traditional payment options.
Millennials Blow One-Fifth of Their Income on Student Loan Payments
How can Millennials ever think about getting a home loan when they are already drowning in debt from their student loans?
Battle for the Ages in Financial Services
Banks and credit unions must understand the unique financial needs and service expectations of the Baby Boomer and Millennial generations.
Millennials Go Bananas For Super Cool, Very Pricey Metal Credit Card
By all accounts, everyone knew that the Chase Sapphire Reserve was going to be a big deal. Everyone except Chase, that is.
Marketing Banking Services to Millennials is Like Musical Chairs
Millennials switch banking providers more than any other segment, but who will they ultimately stay with when the music finally stops?
Millennials Loving Credit Unions’ New Fast-Track Facebook Loans
An innovative loan product targeting younger borrowers on Facebook has proven popular in a pilot with 16 credit unions.
Credit Unions Lose ‘Primary’ Status with Half of Millennials as They Age
20% of 18-24 year-old Millennials say they use a credit union as their primary financial institution, but that number is cut in half for Millennials ages 25-34.
The Millennial Lending Crisis
How can financial institutions grow their retail loan portfolios when Millennials are strapped with massive student loans quashing their ability to borrow?
Six Insights for Marketing Digital Banking Solutions to Millennials
With more Millennials going cashless, paperless and branchless, financial institutions must master marketing fintech tools to them.
Preparing for Gen Z: Three Lessons Learned from Overlooking Millennials
As financial marketers continue to struggle with Millennials, a new generation is about to hit the banking industry: Generation Z.
7 Insights Into The Digital Generation
It's critical that bank and credit union marketers understand the Digital Generation if these traditional banking providers hope to survive.
Millennials Like Mobile Wallets … Just Not From Banks
Banks and credit unions need to improve mobile wallet offerings before digital consumers get comfortable to using non-bank alternatives.