Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
4 Content Marketing Tips for Targeting Millennial Banking Consumers
Financial institutions with the right content marketing strategy can build relationships with Millennials that will reap rewards later.
Millennials and Their Risky Financial Behaviors
When it comes to financial responsibility, younger Millennials in college are getting a failing grade. What can financial institutions do?
Gen Y Financial Literacy: Problem Or Problem Solved?
The discussion of financial literacy and health is unproductive as long as we lack a quantifiable, objective, and agreed-upon approach to measuring it.
50 Facts Revealing Millennials’ Mindset and Myths About Money
These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.
Study: Most Millennials Will Only Switch Banks When Forced
Bad experiences, life events and changing needs push Millennials to switch banks and open new checking accounts.
Why Targeting Millennials Will Get Harder for Bank Marketers
The fight over banking services on college campuses heats up, with new regulations that would stifle marketing to Millennial students.
Millennial Banking Consumers Are Unique, But Not That Different
Millennial banking customers want personalized service delivered through both digital and physical channels similar to other generations.
No Loyalty? Millennials Not Afraid to Dump Their Banks
Millennials switch banks twice as much as other consumers. Financial institutions must do more to retain this crucial demographic segment.
Mobility, Millennials & Predictive Analytics in Banking
Banks and credit unions must improve mobile offerings, engage millennials and leverage predictive analytics to build contextual engagement.
What Drives Millennials to Choose a Checking Account?
Young financial shoppers don’t think branches are as important as other consumers, and they are more easily influenced by an institution’s brand.
Millennials, Mobile Channels & The Future of Financial Marketing
A study of Millennial attitudes mobile banking services points towards the important changes banks and credit unions must make when targeting this critical consumer segment.
How Gamification Can Drive Real Business Results in Banking
Gamification can increase engagement and loyalty in the banking industry, but is your financial institution ready to play?
Mobile P2P Payments Aren’t Just For Millennials
It would be easy to assume that Millennials are those most interested in making mobile person-to-person payments. But it's not true.
Credit Union Guide to Millennial Member Growth
This multinational report from the World Council of Credit Unions offers 12 survival tips for credit unions targeting Gen Y.
8 Astonishing Facts Bankers Should Know About Millennials
Millennials bank and communicate differently than previous generations, preferring mobile banking, alternative payments and digital channels.
Millennials Seduced By Big Banks
Community banks and credit unions struggle convincing young unbanked consumers to choose them over big banks.
Why Do Millennials Shop For Checking Accounts?
This analysis compares the top 10 reasons people open a new checking account — Millennials vs. everyone else.
The Battle to Bank Millennials
Millennials pose unique challenges to the banking industry that traditional financial institutions must find ways to address.
Millennials’ Bad Money Habits Mean Majority Need Mom & Dad
Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?
Millennials Driving Future of Mobile Payments and Digital Currency
Traditional payment instruments are declining as emerging technologies and currencies are more widely used, especially among Millennials.
3 Things Millennials Really Care About When Switching Banks
40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?
What Bankers Can Learn from McD’s Millennial Marketing Misfires
If the financial industry doesn't adapt fast, the Digital Generation will watch banks disappear in their hybrid's rear view mirror.
