Community banks and credit unions struggle convincing young unbanked consumers to choose them over big banks.
This analysis compares the top 10 reasons people open a new checking account — Millennials vs. everyone else.
Millennials pose unique challenges to the banking industry that traditional financial institutions must find ways to address.
Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?
Traditional payment instruments are declining as emerging technologies and currencies are more widely used, especially among Millennials.
40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?
If the financial industry doesn't adapt fast, the Digital Generation will watch banks disappear in their hybrid's rear view mirror.
Consumers shopping for new checking accounts are more demanding than ever. It's not just Millennials... everyone expects more.
Research reveals insights into the financial attitudes and banking preferences of the largest generation in history.
The Millennial consumer who has graduated college is an excellent prospect for savings, credit and investment services.
The findings revealed in this study could reshape how banks and credit unions attack the Millennial market.
Financial marketers have targeted other generations with success, but no segment gives the banking industry more heartburn than millennials.
Even though financial marketers have pursued Gen Y for over a decade now, they still make a number of decisions based on faulty assumptions.
eChecking accounts are free as long as you don't use any ‘retro style’ checking features like writing checks or visiting branches.
Financial institutions must address the needs of millennials who are willing to bank with technology and telecommunications companies.
Any bank or credit union that wants to win Gen Y consumers had better build a mobile-centric strategy or they will likely fall short.
Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.
A study suggests financial institutions need to offer consumers more services on social media channels or suffer the consequences.
72% of of adults under age 30 who are shopping for checking accounts are also in the market for other banking products.
Millennials don't believe banks can meet their needs in the coming years. Banking needs to take that seriously.
Contrary to popular belief, research suggests that young borrowers are actually much less likely to seriously default on their credit cards.
A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.