While more financial institutions are offering digital lending functionality, their applications are neither fast nor easy to use.
Closer looks at deposit, loan and branching patterns reveal strategic consumer banking considerations banks and credit unions should weigh.
Tightly targeted messaging and continual promotion are essential for financial brands that seek growth in increasingly 'noisy' field.
The home equity market is being squeezed by faster fintech alternatives and rate increases. How can traditional lenders fight back?
Thanks to Uber and other socio-economic shifts, the auto loan market is getting a lot harder. Here's what financial marketers need to know.
When consumers can access credit with a simple app and a tap, banks and credit unions find themselves battling online lenders full bore.
With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies.
Using the bank's new paperless SmartGUIDE process, applicants can complete an application in 30 to 40 minutes, cutting the time it typically takes in half.
Here's how community banks and credit unions can generate more home equity lending, along with a gallery of marketing examples.
Research reveals what drives brand loyalty at USAA, and why they consistently rank atop one satisfaction study after another.
In the Amazon age, people expect a seamless experience and instant gratification when they are looking to switch their banking provider.
Nothing can stop Amazon. Not even regulators or geographic borders are slowing down their incursion into the banking industry.
Traditional banking providers can either surrender to online lenders, or they can take the fight back with a combination of new tools and techniques.
With mergers slashing the number of community banks in half, credit unions have stepped in to fill the void. And some are getting very big.
When marketing consumer lending products, you can improve your ROI by constantly seeking new and unique data sources your competition may not have. Here's how.
Measuring the ROI of branding is more than just dollars and cents. Here's how financial marketers should take their brands to the next level.
Contrary to popular belief, Millennials aren't averse to debt. But they want loans with flexibility and digital tools more than anything else — even interest rates.
Creating the easiest and fastest digital consumer loan application is not enough. Consumers want their funds in less than 5 minutes.
Banks must build digital loan application, approval and disbursement processes, improving simplicity and availability of funds.
Succeeding as a digital lender goes beyond a great loan app to include a complete transformation of the lending process internally.
Advanced analytics and digital marketing can improve loan prospect targeting and lending effectiveness for banks and credit unions.
As the scope and impact of fintech grows, traditional financial institutions must adapt through partnerships and investment in digital technology.