How to Acquire More Checking Accounts in an Amazon World
In the Amazon age, people expect a seamless experience and instant gratification when they are looking to switch their banking
Loan Growth
Articles about loan growth strategies and how banks grow lending portfolios, including mortgages, home loans, auto loans that generate interest income.
‘Amazon Bank’ Is Already Here, Without a Charter or Regulatory Approval
Nothing can stop Amazon. Not even regulators or geographic borders are slowing down their incursion into the banking
Four Ways to Beat Digital-Only Lenders at Their Own Game
Traditional banking providers can either surrender to online lenders, or they can take the fight back with a combination of new tools and
Have Credit Unions Become The New Community Banks?
With mergers slashing the number of community banks in half, credit unions have stepped in to fill the void. And some are getting very
What to Know Before Adding E-Signatures to Lending Processes
When marketing consumer lending products, you can improve your ROI by constantly seeking new and unique data sources your competition may not have. Here's
How Tech Can Help Community Banks Tap The ‘Buy Local’ Movement
For community-based institutions, the 'buy local' movement can be powerful when combined with advanced digital technologies.
How Financial Marketers Should Calculate The Real ROI of Branding
Measuring the ROI of branding is more than just dollars and cents. Here's how financial marketers should take their brands to the next
Banking Providers Must Overhaul Lending for Digital Millennials
Contrary to popular belief, Millennials aren't averse to debt. But they want loans with flexibility and digital tools more than anything else — even interest rates.
12-Step Digital Lending Action Plan
Creating the easiest and fastest digital consumer loan application is not enough. Consumers want their funds in less than 5
Digital Borrowers Expect Money in Seconds… Not Days
Banks must build digital loan application, approval and disbursement processes, improving simplicity and availability of
Advanced Analytics And The Future of Digital Lending
Succeeding as a digital lender goes beyond a great loan app to include a complete transformation of the lending process
Improve Lending Results with Digital Marketing
Advanced analytics and digital marketing can improve loan prospect targeting and lending effectiveness for banks and credit
Fintech Firms Attacking All Facets of Banking
As the scope and impact of fintech grows, traditional financial institutions must adapt through partnerships and investment in digital
Make Way for the Millennial Borrower
There is a large Millennial mortgage lending opportunity for financial institutions that can convert from paper to digital
Survey: Home Equity Borrowers Admit They Don’t Know Squat
Research reveals that consumers who currently have a HELOC are generally clueless about how their line of credit
Millennials Loving Credit Unions’ New Fast-Track Facebook Loans
An innovative loan product targeting younger borrowers on Facebook has proven popular in a pilot with 16 credit
Loan Acquisition Marketing in a Digital Advertising World
Here are six tips you can use to build an online display advertising strategy that supports your consumer lending and mortgage product
The Millennial Lending Crisis
How can financial institutions grow their retail loan portfolios when Millennials are strapped with massive student loans quashing their ability to borrow?
Best of Credit Union Marketing: 2016 CUNA Diamond Award Winners
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for
A Business Case for Dynamic Pricing in Banking
What are the advantages and challenges of a dynamic pricing model in financial
One-Third of Retail Banking Revenues at Risk
Digital lending is the next battlefield between banking and fintech, with one-third of retail banking revenues at
Google Gunning for Banks’ Mortgage Business
Consumers can get customized quotes, view lender ratings, read reviews and request a return phone call with Google's home loan comparison