Most Bank & Credit Union Digital Lending Efforts Come Up Short
While more financial institutions are offering digital lending functionality, their applications are neither fast nor easy to use.
Loan Growth
Articles about loan growth strategies and how banks grow lending portfolios, including mortgages, home loans, auto loans that generate interest income.
Three Major Retail Banking Trends Financial Marketers Must Watch
Closer looks at deposit, loan and branching patterns reveal strategic consumer banking considerations banks and credit unions should weigh.
Financial Marketers Must Now Embrace ‘Always On’ Sales Mode
Tightly targeted messaging and continual promotion are essential for financial brands that seek growth in increasingly 'noisy' field.
How Home Equity Lenders Must Beat Back Online Threats
The home equity market is being squeezed by faster fintech alternatives and rate increases. How can traditional lenders fight back?
Auto Lending Trends in an Uber World
Thanks to Uber and other socio-economic shifts, the auto loan market is getting a lot harder. Here's what financial marketers need to know.
Traditional Lenders Losing More Ground As Fintech Loan Share Surges
When consumers can access credit with a simple app and a tap, banks and credit unions find themselves battling online lenders full bore.
Six Major Trends in Lending for Financial Marketers in 2019
With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies.
SunTrust’s Omnichannel Digital Home Loan Fixes Mortgage Application Woes
Using the bank's new paperless SmartGUIDE process, applicants can complete an application in 30 to 40 minutes, cutting the time it typically takes in half.
Tips to Help Financial Marketers Grab More Home Equity Lending Business
Here's how community banks and credit unions can generate more home equity lending, along with a gallery of marketing examples.
Why USAA is The Most Beloved Financial Brand on Earth
Research reveals what drives brand loyalty at USAA, and why they consistently rank atop one satisfaction study after another.
How to Acquire More Checking Accounts in an Amazon World
In the Amazon age, people expect a seamless experience and instant gratification when they are looking to switch their banking provider.
‘Amazon Bank’ Is Already Here, Without a Charter or Regulatory Approval
Nothing can stop Amazon. Not even regulators or geographic borders are slowing down their incursion into the banking industry.
Four Ways to Beat Digital-Only Lenders at Their Own Game
Traditional banking providers can either surrender to online lenders, or they can take the fight back with a combination of new tools and techniques.
Have Credit Unions Become The New Community Banks?
With mergers slashing the number of community banks in half, credit unions have stepped in to fill the void. And some are getting very big.
What to Know Before Adding E-Signatures to Lending Processes
When marketing consumer lending products, you can improve your ROI by constantly seeking new and unique data sources your competition may not have. Here's how.
How Financial Marketers Should Calculate The Real ROI of Branding
Measuring the ROI of branding is more than just dollars and cents. Here's how financial marketers should take their brands to the next level.
Banking Providers Must Overhaul Lending for Digital Millennials
Contrary to popular belief, Millennials aren't averse to debt. But they want loans with flexibility and digital tools more than anything else — even interest rates.
12-Step Digital Lending Action Plan
Creating the easiest and fastest digital consumer loan application is not enough. Consumers want their funds in less than 5 minutes.
Digital Borrowers Expect Money in Seconds… Not Days
Banks must build digital loan application, approval and disbursement processes, improving simplicity and availability of funds.
Advanced Analytics And The Future of Digital Lending
Succeeding as a digital lender goes beyond a great loan app to include a complete transformation of the lending process internally.
Improve Lending Results with Digital Marketing
Advanced analytics and digital marketing can improve loan prospect targeting and lending effectiveness for banks and credit unions.
Fintech Firms Attacking All Facets of Banking
As the scope and impact of fintech grows, traditional financial institutions must adapt through partnerships and investment in digital technology.
