Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
Why Some Financial Brands Win With Millennials (and Some Don’t)
Research flags four factors that younger consumers find appealing in financial institutions — the reasons they like digital-only providers.
Money Freaks Gen Z Out, Creating Opportunity for Financial Marketers
Nothing stresses Gen Z out more than money and debt. Smart banking providers can swoop in with 'Financial Wellness Coaches.'
Millennials, Gen X and Even Boomers Will Ditch Banks for Amazon
A perfect storm is brewing, and traditional financial institutions are sailing straight into it. Can they survive a big tech incursion?
How Financial Institutions Should Shape Their Gen Z Marketing Strategy
Gen Z couldn’t be more different from their Millennial predecessors, a marketers must understanding their distinct views towards money.
Generation Z Means More Digital, Mobile & Social for Financial Marketers
To win with Gen Z, financial marketers will need different digital marketing strategies for new media channels and a better mobile game plan.
Millennials, Gen Z Love Banking Brands That Champion Financial Wellness
Millennials and Gen Z consumers will reward financial institutions that help them actively avoid the pitfalls of credit with greater loyalty.
Financial Marketers Must Resist Millennials Myths and Gen Z Traps
Millennials are lazy, and Gen Z feels entitled. These are among the generational myths that thwart banks and credit unions because they aren't true.
5 New Consumer Segments You May Be Overlooking (And How to Hook Them)
Using new behavioral segmentation models, banks can grow more relationships, steal market share from megabanks and maximize marketing ROI.
Five Key Things Financial Marketers Need to Know About Gen Z Now
Here are the characteristics defining Gen Z and what financial marketers must know so they can get ahead of this massive demographic trend.
Generation Z: The Future of Banking
With Gen Z, financial marketers can't wait. Banking providers must start building brand preference with these future account holders and borrowers now.
The Digital Generation: Gen Z is Not Just ‘Millennials 2.0’
Banks and credit unions can’t afford to assume that what once worked for Millennials will also work for Gen Z. You'll need a new strategy.
Battle for the Ages in Financial Services
Banks and credit unions must understand the unique financial needs and service expectations of the Baby Boomer and Millennial generations.
Preparing for Gen Z: Three Lessons Learned from Overlooking Millennials
As financial marketers continue to struggle with Millennials, a new generation is about to hit the banking industry: Generation Z.
Gen Z and The Future of Money
The results of a unique, "co-creation" focus group reveal what banking providers must do to remain relevant with Gen Z consumers.
Get Ready… Gen Z is About to Rock the Banking Industry
Just as financial marketers started wrapping their heads around Millennials, a new wave of consumers is poised to reshape banking: Gen Z.
Just How Risky Are Young Borrowers?
Contrary to popular belief, research suggests that young borrowers are actually much less likely to seriously default on their credit cards.
Are You Ignoring Gen-Y? Parents? Gen-Z?
Financial marketers often narrowly focus in on certain segments instead of giving balanced time to Gen Z, Millennials and everyone else.
