
Gen Z and The Future of Money
The results of a unique, "co-creation" focus group reveal what banking providers must do to remain relevant with Gen Z consumers.
Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
The results of a unique, "co-creation" focus group reveal what banking providers must do to remain relevant with Gen Z consumers.
Just as financial marketers started wrapping their heads around Millennials, a new wave of consumers is poised to reshape banking: Gen Z.
Contrary to popular belief, research suggests that young borrowers are actually much less likely to seriously default on their credit cards.
Financial marketers often narrowly focus in on certain segments instead of giving balanced time to Gen Z, Millennials and everyone else.