Gen Z Says They’re Eager to Use Big Techs for Banking – But Will They?
Having some type of bank account with Amazon, Google or Walmart appeals to young adults, but many prefer to open checking accounts in person.
Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
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Having some type of bank account with Amazon, Google or Walmart appeals to young adults, but many prefer to open checking accounts in person.
For the members of Gen Z, it's a Venmo world. But for these tech-savvy consumers trust is as important in their banking as convenience.
imagin from CaixaBank is a lifestyle platform that supports a community of Millennials where engagement extends beyond banking services.
Slapped by layoffs and furloughs, the youngest American workers will squeeze every nickel harder but they'll still spend.
If not offered the right digital tools, Millennials and Gen Z will put the funds in fintechs that compete with banks and credit unions.
8 strategies that can help counter the massive life shift that banking's next generation has had thrust upon it by the coronavirus pandemic.
Traditional banks and credit unions, thrust into a nearly branchless role by coronavirus shutdowns, can learn from new J.D. Power research.
Younger adults want both technology and personal support from their banking provider. Right now, the megabanks are best at providing both.
Don't think piggy bank. Think mobile apps and banking cards for digital natives. Fintechs are pulling ahead in Gen Z 'pocket money' accounts.
Community banks and credit unions may already be losing their chance at serving this generation because mobile makes first accounts stickier.
Money is their #1 stress. Teach these young consumers about personal finance without any slant and you'll earn their trust and loyalty.
Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal recommendations.
Unlock the potential of your financial institution's digital future with Arriba Advisors. Chart a course for growth, value and superior customer experiences.
Connect with your customers and provide lightning-fast support as effortlessly as texting friends. Two-way SMS text messaging is no longer optional.
Financial marketers must build their Gen Z strategy now or 'the kids' will bank with fintechs and big techs. Here's what you need to know.
Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological road.
Financial institution marketing focuses on products and services, but new data show integrity and authenticity are stronger consumer drivers.
An important part of digital banking transformation is finding ways to hire, train and retain tech savvy Gen Z workers.
Gen Z is building credit card, auto, and personal loan balances at potentially worrisome rates. Banks and credit unions must monitor growth.
Personal banking isn't as simple as Netflix. Gen Z loves all-digital solutions, but banks and credit unions must devise best combination.
Payments are the lifeblood of banking brands, but without change they risk losing ground to simpler options, and emerging threats like Libra.
While you blinked, 1 in 3 Gen Zers began working, shifting the spotlight slightly off Millennials. These young consumers are very different.
Research flags four factors that younger consumers find appealing in financial institutions — the reasons they like digital-only providers.
Nothing stresses Gen Z out more than money and debt. Smart banking providers can swoop in with 'Financial Wellness Coaches.'
Build a modern credit card strategy that balances profitability and risk, adopts the latest technology and delivers the customization that cardholders demand.
Read More about Navigating Credit Card Issuing in an Uncertain Economic Environment
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