Gen Z and Millennial satisfaction isn’t one-dimensional. Their needs as customers translate into their roles as banking employees as well.
Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
Popular Articles within Gen-Z Banking:
Banks want to please Gen Z — for good reason. But each generation has its own digital banking expectations, which must be understood.
Aided by social media influencers, Gen Z may be the most self-reliant generation when it comes to money. Here's how to get on their radar.
Digital banking features, crypto and sustainability are luring Millennials and Gen Z away from banks and into the arms of fintechs.
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
Research uncovers trends and unexpected insights about how Gen Z views peer-to-peer payments, Buy Now, Pay Later and cash.
The market potential of Gen Z is huge, but they can be hard to engage. Transparency and personalization count for a lot with them.
Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend.
Consumers have changed how and where they bank — increasingly even their primary accounts. Here's what incumbents must do to respond.
Retail bankers may assume they have Gen Z down pat. But traditional institutions and fintechs must earn the trust of these young consumers.
Poor money decisions are made when basic finance principles aren't understood. 63% of Americans are considered financially illiterate.
Gen Z's attitudes toward finance have shifted since the advent of Covid. Banks and credit unions would do well to understand what's changed.
Mobile bank Zelf is building its future growth on a niche market shrugged off by most traditional institutions: Gamers and 'Creators.'
What credit card out there works for underserved Gen Z'ers? Not many traditional providers have one. Luckily, there's the X1 Card, says its co-founder Siddharth Batra.
Independent contractors represent a fast-growing market, and millions of them need bank accounts. The right digital features are key.
Wait, wasn't Gen Z supposed to be 'debt averse'? New research paints a more nuanced picture as new card accounts surge.
Financial institutions can't approach the generation that's growing up with BNPL and likes debit cards the same way as Millennials.
Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?
Current isn't just another fintech. Equipped with all its own technology, the neobank's Gen Z strategy targets legacy institutions.
Megabanks are winning greater checking market share as younger consumers become the majority. But all is not lost.
Fintechs and challenger banks are crafting banking and money tools for pre-Gen Z consumers. Here's what's going on and why it matters.
Brand decisions are not easy and banks and credit unions often put them off. But by following three steps, the path to success becomes clear.