Obsessing Over Gen Z Kills Financial Marketers’ Opportunities
Banks and credit unions can't treat generational traits as the final word in how to serve consumers. Try looking at who heads the households.
Gen-Z Banking
Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
Gen Z Craves Good Tech From Banks, Not Digital Banks
The industry assumes Gen Z will only be attracted to fintechs, but they still have a soft spot for traditional banking providers.
How Gen Z and Millennials Differ Financially
The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike.
What Gen Z Thinks About Banks and How They Manage Their Money
Studies are great, but hearing directly from members of this up-and-coming generation provides a virtual focus group of marketing insights.
Is Everything Bankers Think They Know About Millennials & Gen Z Wrong?
Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long run.
How Community Banks Can Attract Generation Z With Financial Lessons
If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short.
Helping Millennials & Gen Z Find Financial Security in Uncertain Times
Three strategies will help banks and credit unions meet younger generations' challenges during COVID slump.
Consumer Survey Puts Three Digital Banking Theories to the Test
Data confirms one idea about mobile/web product expectations but refutes two others relating to personalization and willingness to pay.
Four Ways Banks Must Change Before Millennials & Gen Z Will Love You
Despite all the fintech apps, consumers will give more business to traditional institutions if service is personalized, imaginative, trusted.
The Strategy Behind BofA’s Digital Life Planning App
Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0, a digital app tightly tied to in-person experience.
Designing Digital Banking for Only Gen Z is a Big Mistake
Preoccupation with young consumers leads many to miss the huge digital potential of older adults. Often only small UX adjustments are needed.
Gen Z Says They’re Eager to Use Big Techs for Banking – But Will They?
Having some type of bank account with Amazon, Google or Walmart appeals to young adults, but many prefer to open checking accounts in person.
Gen Z Prefers Banks to Big Techs, But Shuns Branches
For the members of Gen Z, it's a Venmo world. But for these tech-savvy consumers trust is as important in their banking as convenience.
Growth-Focused Bank Targets Millennials With New Lifestyle Platform
imagin from CaixaBank is a lifestyle platform that supports a community of Millennials where engagement extends beyond banking services.
How the Coronavirus Changed Gen Z’s Views About Money
Slapped by layoffs and furloughs, the youngest American workers will squeeze every nickel harder but they'll still spend.
Millennials and Gen Z Demand Digital Investing Tools
If not offered the right digital tools, Millennials and Gen Z will put the funds in fintechs that compete with banks and credit unions.
Why COVID-19 Is Rebooting How Gen Z Feels About Money and Banking
8 strategies that can help counter the massive life shift that banking's next generation has had thrust upon it by the coronavirus pandemic.
Direct Banking Models May Be Winners in COVID-19 Environment
Traditional banks and credit unions, thrust into a nearly branchless role by coronavirus shutdowns, can learn from new J.D. Power research.
Why Millennials and Gen Z Love Megabanks
Younger adults want both technology and personal support from their banking provider. Right now, the megabanks are best at providing both.
Cards & Apps Create Killer Combo for Next-Gen Youth Banking
Don't think piggy bank. Think mobile apps and banking cards for digital natives. Fintechs are pulling ahead in Gen Z 'pocket money' accounts.
Financial Marketers Must Decode Gen Z Before It’s Too Late
Community banks and credit unions may already be losing their chance at serving this generation because mobile makes first accounts stickier.
Connecting with Gen Z: Six Tips for Banks & Credit Unions
Money is their #1 stress. Teach these young consumers about personal finance without any slant and you'll earn their trust and loyalty.
