How Gen Z and Millennials Differ Financially
The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are
Gen-Z Banking
Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
What Gen Z Thinks About Banks and How They Manage Their Money
Studies are great, but hearing directly from members of this up-and-coming generation provides a virtual focus group of marketing
Is Everything Bankers Think They Know About Millennials & Gen Z Wrong?
Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long
How Community Banks Can Attract Generation Z With Financial Lessons
If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up
Helping Millennials & Gen Z Find Financial Security in Uncertain Times
Three strategies will help banks and credit unions meet younger generations' challenges during COVID
Consumer Survey Puts Three Digital Banking Theories to the Test
Data confirms one idea about mobile/web product expectations but refutes two others relating to personalization and willingness to
Four Ways Banks Must Change Before Millennials & Gen Z Will Love You
Despite all the fintech apps, consumers will give more business to traditional institutions if service is personalized, imaginative,
The Strategy Behind BofA’s Digital Life Planning App
Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0, a digital app tightly tied to in-person
Designing Digital Banking for Only Gen Z is a Big Mistake
Preoccupation with young consumers leads many to miss the huge digital potential of older adults. Often only small UX adjustments are
Gen Z Says They’re Eager to Use Big Techs for Banking – But Will They?
Having some type of bank account with Amazon, Google or Walmart appeals to young adults, but many prefer to open checking accounts in person.
Gen Z Prefers Banks to Big Techs, But Shuns Branches
For the members of Gen Z, it's a Venmo world. But for these tech-savvy consumers trust is as important in their banking as
Growth-Focused Bank Targets Millennials With New Lifestyle Platform
imagin from CaixaBank is a lifestyle platform that supports a community of Millennials where engagement extends beyond banking
How the Coronavirus Changed Gen Z’s Views About Money
Slapped by layoffs and furloughs, the youngest American workers will squeeze every nickel harder but they'll still
Millennials and Gen Z Demand Digital Investing Tools
If not offered the right digital tools, Millennials and Gen Z will put the funds in fintechs that compete with banks and credit
Why COVID-19 Is Rebooting How Gen Z Feels About Money and Banking
8 strategies that can help counter the massive life shift that banking's next generation has had thrust upon it by the coronavirus
Direct Banking Models May Be Winners in COVID-19 Environment
Traditional banks and credit unions, thrust into a nearly branchless role by coronavirus shutdowns, can learn from new J.D. Power
Why Millennials and Gen Z Love Megabanks
Younger adults want both technology and personal support from their banking provider. Right now, the megabanks are best at providing
Cards & Apps Create Killer Combo for Next-Gen Youth Banking
Don't think piggy bank. Think mobile apps and banking cards for digital natives. Fintechs are pulling ahead in Gen Z 'pocket money'
Financial Marketers Must Decode Gen Z Before It’s Too Late
Community banks and credit unions may already be losing their chance at serving this generation because mobile makes first accounts stickier.
Connecting with Gen Z: Six Tips for Banks & Credit Unions
Money is their #1 stress. Teach these young consumers about personal finance without any slant and you'll earn their trust and loyalty.
Six Creative Gen Z Marketing Strategies for Financial Institutions
Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal
13 Major Insights Into Gen Z Driving Banking Behaviors
Financial marketers must build their Gen Z strategy now or 'the kids' will bank with fintechs and big techs. Here's what you need to