Target Data Breach Can Be Opportunity for Banks
Banks and credit unions can turn a data breach into a communications opportunity to build trust and confidence in consumers.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Latest Spotlight Article:
Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Popular Articles within Data Analytics in Banking:
Just How Risky Are Young Borrowers?
Contrary to popular belief, research suggests that young borrowers are actually much less likely to seriously default on their credit cards.
Satisfaction Barometer Reveals Consumers’ Banking Desires and Drivers
What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be adding?
Gen-Y Needs Help Most With Their Managing Debts
A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.
Notably Quotable: Financial Marketers Won’t Earn Respect Without Data
What should financial marketers do to earn more respect in the C-suite? Here's what eight bank and credit union experts had to say.
Google Data Reveals Banking Trends
The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.
Q&A Interview: 3 Experts on Data Analytics in Banking
Three experts share their insights on the changing face of customer data analytics in the financial industry.
The Future is All About the Data
Here is an essay on the future of banking from one of Europe's foremost authorities on the financial industry.
Consumer Trust in Global Financial Institutions: Better, But Still Bad
Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any worse.
Mining the CFPB Complaint Database to Improve Your CX
Sallie Mae learns a hard lesson in the importance of customer experience analytics. If they had been paying attention, they could have seen all their CX problems coming.
Most Bank Customers Think They Pay Little or No Fees
In an ABA survey of US consumers, 65% say they pay less than what it costs for gallon of gas. 55% say they pay nothing at all.
Consumers Slow to Forgive Financial Industry’s Sins
Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight year.
Big Data and Credit Unions: Machine Learning in Member Transactions
Can credit unions really make big data work? Or will big data's promise and potential remain out of reach for most financial cooperatives?
4 Ways Banks Alienate Their Small Business Customers
Banks can nurse their tenuous relationship with small businesses owners by avoiding these four common issues that drive them away.
Banks’ Power to Mine Data Frightens, Intrigues Consumers
When does data analytics cross the line? Consumers worry this commonplace practice might become an invasion of privacy.
Consumers Descend From Debt Mountain
Consumer lending has improved, but the outlook remains muted due to high home loan-to-value.
Should Financial Marketers Measure Net Promoter Scores?
Marketers like the simplicity of net promoter scores. But do these numbers correlate with business performance orr are there other metrics?
The Empty Promise Of Big Data
An analytics expert outlines why financial marketers should dodge the “big data” trap and dump the term completely. A good discussion ensues.
Big Data: Big Opportunity In Banking… Or Big B.S.?
Will big data transform the future of financial marketing? Or will banking get crushed by a crippling tidal wave of information?
Is Banking Really Ready For Big Data?
Financial marketers had better master advanced data analytics, or the promises of the red hot "big data" trend could pass them by.
Google Trends Reveal Banking Insights, Social Media Zeitgeist
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
Reimagining Retail Banking
Financial marketers need to wake up to the digital revolution, and swap branch-based thinking with a new vision that embraces data analytics.