Banking on Data to Drive Sales Effectiveness
When bankers make sales calls, you shouldn't have to guess what works and what doesn't. Moneyball-style sales management is now a reality.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Latest Spotlight Article:
Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Popular Articles within Data Analytics in Banking:
Predictive Analytics: Think Big, Start Small… Just Start Now!
Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.
The Top 3 Banking Questions for Chatbots
Voice-activated chatbots that provide account balances or expense categorization are useless. Here are the REAL questions chatbots need to answer.
Are You Ready For The Voice Revolution in Financial Services?
Improvement in technology and the increasing acceptance of voice as a digital tool is opening doors for new banking applications.
Data is Banking’s Most Powerful Competitive Weapon
Financial institutions must use data-driven insights to improve the consumer experience, increase sales effectiveness and improve operational efficiency.
Why Can’t Banking Be Faster, Easier and More Simple?
People detest having their time sucked by the complexities of banking. Banks must find ways to make managing finances easier.
The Future of Financial Marketing Hinges on One Word: Data
The winners and losers in banking will be determined by how quickly marketing can develop the skills, tools and talent to leverage data.
Becoming the Amazon of Banking
The power of data analytics is the foundation for banks and credit unions to win the digital customer in the future.
The Billion Dollar Big Data Question
How can financial marketers leverage the huge volumes of information consumers are generating today? That's the billion-dollar big data question.
In Search of the Unicorn: The Marketing Data Analyst
In the Digital Age, you simply can't survive without robust data analytics capabilities. But true Data Scientists are about as rare as unicorns.
Using Artificial Intelligence to Personalize Communications
Data analytics and artificial intelligence (AI) have the potential to transform data into highly personalized communication instantaneously.
Five Advanced Data Analytics Strategies for Financial Marketers
Banking providers can't survive without an advanced data analytics program leveraging rich consumer insights across the entire organization.
Banking Fails to Deliver on the ‘Personalization Promise’
The banking industry is failing to deliver the level of personalization that the digital consumer demands according to new research.
The Future of Banking: Racing for Relevancy in the Digital Age
Banks that can't keep up will find their customers have moved on without them — stranded on the wrong side of the digital divide.
The 5th Age of Banking
Analytics holds the key to better products and an improved consumer experience in banking. Here's what bankers should know.
Why Financial Strategic Planning Falls Short (According to Pink Floyd)
Many companies are frustrated with their strategic planning efforts. The reasons why can be found on the Pink Floyd's Dark Side of the Moon.
Measuring Marketing Success: We’re Doing It Backwards
Instead of using metrics that actually gauge the ultimate desired outcomes, financial marketers tend to rely on 'proxy KPIs.'
Banking vs. Fintech: A Business Case for ‘Coopetition’
For banking providers and fintech firms to succeed in the future will most likely require new business models and a spirit of partnership.
5 Big Data Trends Impacting Financial Institutions in 2016
In 2016, big data's focus will shift from IT-driven infrastructure projects to business-driven solutions, resulting in operational efficiencies and top-line growth.
5 Resolutions For Digital Banking Success
Banking organizations need to improve their digital banking maturity to meet the expectations of an increasingly demanding consumer.
Big Banks Risk Losing Billions From Disgruntled Customers
Consumers are frustrated with megabanks. Those ready to switch put $649 billion in deposits and over $30 billion in revenues in jeopardy.
Digital Channels Delight, While Branches Struggle for Relevance
A study finds bank customers using digital banking channels are more loyal than those using branches who are more susceptible to switch.