How bank and credit union marketers can stitch data streams together to yield a rich, powerful view of consumers.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
IBM research explores the immense yet balanced potential of generative AI across innovating customer value, optimizing operations, and managing risks.
Popular Articles within Data Analytics in Banking:
There's a disconnect between consumer expectations and the experience banks deliver. Banks think they are personal, but consumers disagree.
New customers to a financial institution expect a streamlined, efficient, and personalized onboarding experience.
The personal identification solution that is both secure and universally accepted needs to be developed for improved onboarding.
Here are a few of the biggest fintech interviews with some of the most influential leaders in banking as heard on Breaking Banks.
Research reveals what drives satisfaction, why people refer some banks but not others, and what people look for when it's time to switch.
Robots and artificial intelligence (AI) have the potential to reduce costs, process insight and improve the consumer experience.
How do people perceive their finances and relate to various banking products? Why do they save, or apply for loans? Find out in this study.
This study's segmentation model reveals interesting differences in how people think about banking and relate to their financial institution.
Reverse-engineering campaigns allows you to plan methodically. Start with the customer experience, and work backwards to your creative.
The ever-evolving social media landscape requires more people, tools, and technology to facilitate more meaningful social interactions.
Big data can create differentiation and business value by providing real-time insights on current and prospective customers.
Does the value outweigh the risk? The three key considerations for evaluating whether to invest in growing an internal program or exploring an outsourced solution.
Request a demo of this leading CMS for banks and credit unions wanting to deliver an exceptional digital customer experience and receive a gift card.
This study shows that meeting people's emotional, rational and societal needs will increase their likelihood to choose, recommend and defend a brand.
Marketing analytics is more than just deploying some advanced statistical techniques, but many banks and credit unions lack the critical skills to execute.
Financial institutions can't leverage today's new, divergent data streams when their analytics capabilities are still stuck in the 90s.
A handful of big brands used to dominate every category. These days, even the biggest brands are forced to specialize and segment audiences.
Combining Big Data insights with digital technology in banking will increase trust and enhance the customer experience.
Advanced analytics allows banks and credit unions to reduce costs, increase revenue, eliminate risks and improve the consumer experience.
Bank and credit union marketers need to get more sophisticated with how they track the sources of sales, especially in digital channels.
Smaller banks and credit unions struggling to reach their growth goals need to embrace the power of data, analytics and segmentation.
Banks that don't fundamentally reevaluate and retool their approach to marketing strategy, budgets, ROI and data analytics are doomed.
A big global study compares the attitudes of banking consumers in 23 countries against those in the U.S. with surprising findings.
Learn how institutions around the country are saying goodbye to phantom growth with a new approach that creates real growth that lasts. Download eBook.
As the financial landscape continues to evolve, check out these four anticipated financial marketing trends to focus on for maximizing ROI in 2024.