When bankers make sales calls, you shouldn't have to guess what works and what doesn't. Moneyball-style sales management is now a reality.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Many banks struggle to build a digital customer journey that streamlines leads from awareness to becoming customers. AI may be the key.
Popular Articles within Data Analytics in Banking:
Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.
Improvement in technology and the increasing acceptance of voice as a digital tool is opening doors for new banking applications.
Financial institutions must use data-driven insights to improve the consumer experience, increase sales effectiveness and improve operational efficiency.
People detest having their time sucked by the complexities of banking. Banks must find ways to make managing finances easier.
The winners and losers in banking will be determined by how quickly marketing can develop the skills, tools and talent to leverage data.
The power of data analytics is the foundation for banks and credit unions to win the digital customer in the future.
How can financial marketers leverage the huge volumes of information consumers are generating today? That's the billion-dollar big data question.
In the Digital Age, you simply can't survive without robust data analytics capabilities. But true Data Scientists are about as rare as unicorns.
Data analytics and artificial intelligence (AI) have the potential to transform data into highly personalized communication instantaneously.
Banking providers can't survive without an advanced data analytics program leveraging rich consumer insights across the entire organization.
The banking industry is failing to deliver the level of personalization that the digital consumer demands according to new research.
An annual survey of banking customers and bank leaders reveal how banks need to invest and engage customers in 2024 to earn their loyalty.
Copy: Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum this May. Will you be there?
Banks that can't keep up will find their customers have moved on without them — stranded on the wrong side of the digital divide.
Analytics holds the key to better products and an improved consumer experience in banking. Here's what bankers should know.
Many companies are frustrated with their strategic planning efforts. The reasons why can be found on the Pink Floyd's Dark Side of the Moon.
Instead of using metrics that actually gauge the ultimate desired outcomes, financial marketers tend to rely on 'proxy KPIs.'
For banking providers and fintech firms to succeed in the future will most likely require new business models and a spirit of partnership.
In 2016, big data's focus will shift from IT-driven infrastructure projects to business-driven solutions, resulting in operational efficiencies and top-line growth.
Banking organizations need to improve their digital banking maturity to meet the expectations of an increasingly demanding consumer.
Consumers are frustrated with megabanks. Those ready to switch put $649 billion in deposits and over $30 billion in revenues in jeopardy.
A study finds bank customers using digital banking channels are more loyal than those using branches who are more susceptible to switch.
Big data could revolutionize banking —from marketing to sales and service— if banks adopt new skills, strategies and a mobile-first mindset.
This webinar will show how to develop marketing strategies that will generate new checking account volume.
Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.