Leveraging Machine Learning to Create a Powerful Cross-Selling Engine
Build your cross-selling strategy around the same kind of data-driven insights used by sophisticated digital marketers like Netflix and Amazon.
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Build your cross-selling strategy around the same kind of data-driven insights used by sophisticated digital marketers like Netflix and Amazon.
Banks and credit unions that don't embrace artificial intelligence and invest in the power of advanced data analytics are doomed
Combining the power of artificial intelligence and social messaging, chatbots yield increased engagement with decreased costs.
The customer data flywheel effect is an ongoing and iterative process, allowing financial organizations to improve personalization over time.
Predictive analytics provides insights that can drive sales, increase satisfaction, predict and stem attrition and maximize lifetime value.
The explosion of data analytics in financial marketing places new emphasis on automation, hinging on audience segmentation.
Senior marketers at smaller banks and credit unions can sense the urgency: it's time to hop on the analytics bandwagon... or risk getting left behind.
AI can improve personalization and identify patterns in ways that humans can't, then answer questions about banking issues in real-time.
Does data analytics and automation threaten marketers' future job security? Do mathematical algorithms trump human judgment in the Digital Age?
Banks are testing open banking and partnering with fintech firms as ways to improve customer acquisition and retention.
Three out of four community banks and credit unions admit they don't have a formal data analytics strategy, even though they know they should.
Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.
Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
Read More about The New AI: A Banker’s Guide to Automation Intelligence
PwC’s Industry Cloud for Banking helps deliver personalized products and services that today’s customers expect.
For financial institutions to become truly predictive organizations, here are five areas where they must improve.
Invisible banking is part of a broader connected way of life, where voice and advanced analytics power digital personal assistants.
Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about it?
By analyzing internal, external, structured and unstructured data streams, banks and credit unions can improve their marketing ROI.
To successfully champion digital transformation in the banking industry, leadership teams need to carefully weigh their mobile options.
Cross-selling without focusing on solving people's needs leads to frustration for consumers and disaster for the financial institution.
Becoming a cognitive bank build around advance data analytics is the best way to achieve the promise of one-to-one customer relationships.
The connection traditional banking providers have with consumers is fragile. Here are four things retail financial institutions must do to stay in the game.
Many Millennials will soon be buying homes and cars — purchases that require decent credit. But do traditional scoring models work for them?
The banking industry must leverage consumer data to improve marketing messaging, increase sales and reduce costs.
Offering aggressive financial marketing strategies custom-built for leaders looking to redefine industry norms and establish market dominance.
CSI surveyed community bankers nationwide to learn their investments and goals. Read the interactive research report for the trends and strategies for success in 2024.