Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
5 Critical Big Data Capabilities Financial Marketers Must Master
Big data could revolutionize banking —from marketing to sales and service— if banks adopt new skills, strategies and a mobile-first mindset.
Building the Ultimate Financial Marketing Database
In the Digital Age, there are three types of data that have become crucial for financial marketers to capture, analyze and integrate.
3 Benefits of Centralizing Financial Consumers’ Marketing Data
The opportunity to segment, personalize and automate email marketing is huge… only if financial institutions can wrangle their data securely.
Know Your Customer… Before They Buy
How bank and credit union marketers can stitch data streams together to yield a rich, powerful view of consumers.
Banks Frustrate Consumers Who Want a More Personal Experience
There's a disconnect between consumer expectations and the experience banks deliver. Banks think they are personal, but consumers disagree.
New Customer Onboarding Goes Beyond Slick Marketing
New customers to a financial institution expect a streamlined, efficient, and personalized onboarding experience.
The Importance of a Global Identity Superset
The personal identification solution that is both secure and universally accepted needs to be developed for improved onboarding.
Top 10 Fintech Interviews
Here are a few of the biggest fintech interviews with some of the most influential leaders in banking as heard on Breaking Banks.
Why Do People Hate Some Banks, Love Others?
Research reveals what drives satisfaction, why people refer some banks but not others, and what people look for when it's time to switch.
Robots and AI Invade Banking
Robots and artificial intelligence (AI) have the potential to reduce costs, process insight and improve the consumer experience.
2015 State of the Banking Consumer
How do people perceive their finances and relate to various banking products? Why do they save, or apply for loans? Find out in this study.
Segmentation Critical to Finding Actionable Intel on Banking Consumers
This study's segmentation model reveals interesting differences in how people think about banking and relate to their financial institution.
Working Backwards to Build Effective Financial Marketing Campaigns
Reverse-engineering campaigns allows you to plan methodically. Start with the customer experience, and work backwards to your creative.
The Journey to Social Business in Banking
The ever-evolving social media landscape requires more people, tools, and technology to facilitate more meaningful social interactions.
Differentiation in Banking Requires Better Data Insights
Big data can create differentiation and business value by providing real-time insights on current and prospective customers.
How to Make Consumers Feel Better About Banking Brands
This study shows that meeting people's emotional, rational and societal needs will increase their likelihood to choose, recommend and defend a brand.
Is Marketing Analytics On The Buzzword Bingo Board?
Marketing analytics is more than just deploying some advanced statistical techniques, but many banks and credit unions lack the critical skills to execute.
How Can Financial Marketers Tame The Digital+Data Beast?
Financial institutions can't leverage today's new, divergent data streams when their analytics capabilities are still stuck in the 90s.
What Community Banks Can Learn From The Super Bowl
A handful of big brands used to dominate every category. These days, even the biggest brands are forced to specialize and segment audiences.
How Big Data Can Build Trust in Banking
Combining Big Data insights with digital technology in banking will increase trust and enhance the customer experience.
Customer Analytics Is Key To Growth In Banking
Advanced analytics allows banks and credit unions to reduce costs, increase revenue, eliminate risks and improve the consumer experience.
How Financial Marketers Need To Wrangle Their Digital Data
Bank and credit union marketers need to get more sophisticated with how they track the sources of sales, especially in digital channels.
