Datahead: Brand More Important Than Rates, Products
Big data points on Chase rebranding Washington Mutual branches, customer brand perceptions, checking accounts and more.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Latest Spotlight Article:
Lessons from Ally’s Experiment with GenAI Marketing: Commit, But Carefully
A combined marketing-IT experiment at Ally Financial saved thousands of hours of staff time. Next year will see bigger and deeper implementation.
Popular Articles within Data Analytics in Banking:
Datahead: The Reality of Today’s Financial Consumer
Big data points on household credit card debt, how many people are considered 'Active Savers' and how optimistic people are about banking.
Datahead: Facts From Around the Financial Industry
Big data points about banking customer confidence, the state of consumer savings and the big scuffle between mega and community bank.
Datahead: Research from Around the Financial Industry
Big data points on financial marketing calls, mortgage applications, people's trust in their financial institution and more.
People Looking for a “Silver Lining” But Buying “Ammo”
Digital experts found Google Trends can help track the spread of the flu across the country, but can it track the popularity of open banking?
Get Your Financial Trademark Now, Before It’s Too Late
In 1996, there were just 67,000 Class 36 trademarks on file with the USPTO. But in the last decade, that number has more than tripled.
First Half of 2008 Shows Growth for Credit Unions
2008 marked a rough year for banking, but for the credit unions in the industry, the year was a moment of growth.
Newground Research Highlights Need for Credit Union Differentiation
How can you deliver a memorable experience when you don't offer anything different from your peers? Credit unions must learn to differentiate.