Big data points on Chase rebranding Washington Mutual branches, customer brand perceptions, checking accounts and more.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
A combined marketing-IT experiment at Ally Financial saved thousands of hours of staff time. Next year will see bigger and deeper implementation.
Popular Articles within Data Analytics in Banking:
Big data points on household credit card debt, how many people are considered 'Active Savers' and how optimistic people are about banking.
Big data points about banking customer confidence, the state of consumer savings and the big scuffle between mega and community bank.
Big data points on financial marketing calls, mortgage applications, people's trust in their financial institution and more.
Digital experts found Google Trends can help track the spread of the flu across the country, but can it track the popularity of open banking?
In 1996, there were just 67,000 Class 36 trademarks on file with the USPTO. But in the last decade, that number has more than tripled.
2008 marked a rough year for banking, but for the credit unions in the industry, the year was a moment of growth.
How can you deliver a memorable experience when you don't offer anything different from your peers? Credit unions must learn to differentiate.