How Big Data Can Build Trust in Banking
Combining Big Data insights with digital technology in banking will increase trust and enhance the customer experience.
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Combining Big Data insights with digital technology in banking will increase trust and enhance the customer experience.
Advanced analytics allows banks and credit unions to reduce costs, increase revenue, eliminate risks and improve the consumer experience.
Bank and credit union marketers need to get more sophisticated with how they track the sources of sales, especially in digital channels.
Smaller banks and credit unions struggling to reach their growth goals need to embrace the power of data, analytics and segmentation.
Banks that don't fundamentally reevaluate and retool their approach to marketing strategy, budgets, ROI and data analytics are doomed.
A big global study compares the attitudes of banking consumers in 23 countries against those in the U.S. with surprising findings.
Research reveals consumers' attitudes towards home ownership, mortgage rates, renting, the economy, and household finances.
To prevail in the new digital battlefield, financial marketers will have to work more closely with IT than ever before.
Half of US adults say their trust in banks has declined over the past few years, although only 18% feel the same about credit unions.
If running an ad hoc report gives you the info you need to make a great decision, taking six months to build a predictive model is not better.
Financial marketers need to pick up their digital analytics and start shoveling the goldmine of data available to them in multiple channels.
Consumers expect financial institutions to understand needs and offer proactive solutions based on big data insights. Are marketers ready?
Create a sustainable competitive advantage with faster time to market by drastically reducing implementation time.
Read More about Accelerate Time-to-Market with Rapid Implementation
Discover how State Employees Credit Union maximized process efficiency, increased loan volumes, and enhanced member value by moving its indirect lending operations in-house with Origence.
Read More about Success Story — Driving Efficiency and Increasing Member Value
Tips, advice and insights for financial institutions struggling to decipher the role and relevance of big data in banking.
Cross-selling is the best way to achieve growth in banks and credit unions. Here are 8 surefire ways to improve cross-selling results.
Are financial institutions ready for big data? Is it really a big deal? Here are 6 different perspectives from within the banking industry.
Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize banks.
Big data provides the potential to increase revenues, decrease costs, improve operational efficiency and enhance the customer experience.
9 out of 10 financial institutions believe big data will separate the winners from the losers in banking, but hurdles hinder progress.
Here's how the right analytically-driven marketing support can add new business loans quickly with a solid payback.
The complexities involved with implementing a cross-channel personalization platform can be overwhelming, but this breakdown makes it easy.
By bringing various data streams together, financial marketers can leverage powerful insights to target consumers with maximum precision.
48% of consumers looking for a new checking account eliminate at least one institution. Why? Four out of five cite a previous bad experience.
PwC’s Industry Cloud for Banking helps deliver personalized products and services that today’s customers expect.
Offering aggressive financial marketing strategies custom-built for leaders looking to redefine industry norms and establish market dominance.