Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Doubling down on its initial successes, the Swedish BNPL e-commerce company is racing to further weave generative artificial intelligence into its operations as it readies its U.S. IPO.
2017 Google Search Trends in Banking and Marketing
These 17 charts break down the hottest Google search trends in banking — what consumers and marketing execs are looking for… and when.
Is Predictive Analytics For Everyone? Or Just Megabanks?
Will everyone be able to harness the power of predictive analytics — including community banks — or just a privileged few?
Banking Industry Still Taking Small Steps with Big Data
While banks and credit unions believe data can help them create a competitive advantage, their analytic capabilities lag behind other industries.
5 Steps To Prepare Your Bank For AI
Here are the initial steps your financial institution needs to take to implement an artificial intelligence strategy that ensures future success.
Predictive Analytics: The Future of Financial Marketing
Predictive analytics combined with advanced digital delivery options can offer consumers financial solutions at the exact time of need.
What Are The Top Digital Marketing Trends and Priorities for 2017?
Research reveals what's most important — CX, data analytics and content marketing — and how should you allocate your budget.
Lemonade: The Mobile-Based, AI-Fueled Insurance Industry Disruptor
Lemonade is an insurtech player that is positioned to disrupt the insurance industry using digital technology and machine learning.
Leveraging Machine Learning to Create a Powerful Cross-Selling Engine
Build your cross-selling strategy around the same kind of data-driven insights used by sophisticated digital marketers like Netflix and Amazon.
Machine Learning, AI and the Future of Data Analytics in Banking
Banks and credit unions that don't embrace artificial intelligence and invest in the power of advanced data analytics are doomed
Conversational Banking Will Transform the Financial Services Industry
Combining the power of artificial intelligence and social messaging, chatbots yield increased engagement with decreased costs.
How Financial Institutions Can Benefit From the Data Flywheel Effect
The customer data flywheel effect is an ongoing and iterative process, allowing financial organizations to improve personalization over time.
The Power of Advanced Analytics in Banking
Predictive analytics provides insights that can drive sales, increase satisfaction, predict and stem attrition and maximize lifetime value.
Managing Marketing Audiences With a Segmentation Strategy
The explosion of data analytics in financial marketing places new emphasis on automation, hinging on audience segmentation.
4 Ways Data Analytics is Changing the CMO’s Role at Community Institutions
Senior marketers at smaller banks and credit unions can sense the urgency: it's time to hop on the analytics bandwagon... or risk getting left behind.
The Use of AI in Banking is Set to Explode
AI can improve personalization and identify patterns in ways that humans can't, then answer questions about banking issues in real-time.
Will Bank Marketers Be Replaced By Robots?
Does data analytics and automation threaten marketers' future job security? Do mathematical algorithms trump human judgment in the Digital Age?
Data and Digital Channels Key to Customer Retention
Banks are testing open banking and partnering with fintech firms as ways to improve customer acquisition and retention.
Maximizing Marketing ROI With Data Analytics
Three out of four community banks and credit unions admit they don't have a formal data analytics strategy, even though they know they should.
Banks Don’t Understand Their Customers
Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.
The Predictive Bank of the Future
For financial institutions to become truly predictive organizations, here are five areas where they must improve.
What Does The Invisible Bank of the Future Look Like?
Invisible banking is part of a broader connected way of life, where voice and advanced analytics power digital personal assistants.
Are Banks Really Committed To The Customer Experience?
Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about it?
