The latest trends and strategies in banking, with ideas, insights and research senior executive bank management teams need to build their strategic plans.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
Bigger Challenges & New Priorities Face Banking Industry
Today's banking challenges require investment in core systems replacement, digital channels and data analytics to ensure competitiveness.
The New ‘Digital Banking Report’
Jim Marous acquires the Online Banking Report, which he will be renaming the Digital Banking Report going forward.
What Will Banking Look Like in 20 Years?
The Financial Brand asked banking executives what they believe banking will look like in 20 years. The answer: It's all digital.
Prepare for Rising Rates Before It’s Too Late
More consumers will be shopping online for interest-bearing checking accounts. Is your bank poised to compete?
Welcome to Retail Banking Strategies
A personal message from Jim Marous about Retail Banking Strategies, a new section here on The Financial Brand.
One Third of Consumers Are Now Banking Without Branches
One in three Americans haven't visited a bank branch in the last six months. But half of all consumers still bank in person.
Retail Bankers Unprepared For The Future
While global retail bankers agree on the strategic priorities for the future they find themselves unprepared to address these priorities.
How Three Credit Unions Are Cultivating Relationships With Gen-Y Members
Three credit unions explain how they are using trust, service and loyalty to build new relationships with millennial members.
Community Banks & Credit Unions Could Steal Megabank Market Share
Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.
43 Retail Banking Myths
40 global financial services leaders provide 43 myths and misconceptions in retail banking that banks and credit unions should know about.
5 Lessons Bankers Can Learn From WhatsApp
The purchase of WhatsApp by Facebook highlights the consumer trends that bankers must understand or risk becoming irrelevant.
Incremental Change Killed Blockbuster… Are Community Banks Next?
When massive seismic shifts rocked Blockbuster and Sears, how did they respond? With incremental changes… and we know how that played out.
The Toughest Challenges Financial Marketers Face in 2014
Here's what 40 bank and credit union marketing executives said was the biggest challenge they faced in 2014 — verbatim.
27 Critical Questions About Retail Bank Marketing in 2014
This important annual survey takes the pulse of marketing in the retail banking sector, and your participation is needed.
Top 10 Retail Banking Trends and Predictions for 2014
A comprehensive forecast compiled from more than 60 global financial services leaders and industry analysts.
Top 20 Best Blogs for Financial Marketers
Here's a list of the top 10 blogs bank and credit union marketing executives should be reading, as ranked by The Financial Brand.
The State of Checking Account Consumers in 2013
A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage patterns.
Best of Credit Union Marketing Reflected in 2013 Golden Mirror Awards
10 of the credit union industry's best marketing campaigns including a fun ‘Rubber Duck Derby’ and a crazy ‘Vampire Survival Guide.’
Consumers Threaten to Switch Banks Over Phishing Scams
7 in 10 U.S. consumers are somewhat likely to switch to a different bank if they become a victim of online banking fraud.
Banking Leaders Discuss 2014 Strategic Planning Priorities
Some of the foremost global leaders in the banking and credit union industry share their thoughts on strategic planning priorities for 2014.
Customer Service Lost and Forgotten in The Dust of Bank Mergers
Mergers are a fact of life in banking, but they aren't easy. Planning is critical to preserve the trust of both customers and employees.
Do Credit Unions Enjoy An Unfair Advantage In Their War With Banks?
Have community charters and federal tax breaks tilt the competitive advantage in credit unions’ favor? Fed researchers take a hard look.
