Major Expansion of the Editorial Team at The Financial Brand

Just over ten years ago, Jeffry Pilcher launched The Financial Brand, an online publication focused on strategic marketing issues affecting retail banking providers. Since then, The Financial Brand has grown to become the singular resource for C-level banking executives looking for the latest ideas, insights and information about how financial institutions build their brands. Today The Financial Brand has nearly 2 million annual readers from over 200 countries around the world.

In 2014, The Financial Brand added Jim Marous, one of the world’s most respected voices in the banking industry, as Co-Publisher. And now, The Financial Brand is honored to welcome two more additions to our core editorial team.

Bill Streeter is now The Financial Brand’s new Editor. Previously, he was the Editor & Publisher of Banking Exchange. He has been a full-time business journalist for over 40 years, having spent the bulk of his career as Editor-in-Chief of the ABA Banking Journal. During his career, he has seen momentous changes in the banking industry, from the introduction of ATMs to the 2008 financial crisis to the ongoing digitalization of banking. He has won numerous business journalism awards from the American Society of Business Publication Editors (ASBPE) as well as other organizations.

Steve Cocheo is now The Financial Brand’s new Executive Editor. He also has over 40 years’ experience in financial journalism, having worked with Bill at the ABA Banking Journal for 35+ years, and more recently at Banking Exchange. He is the only journalist to have sat in on three federal banking exams, and is the winner of multiple awards from the American Society of Business Publication Editors (ASBPE). Last year, he received three awards from ASBPE, including the National Gold, National Bronze, and Regional Silver awards.

Both Bill and Steve were the editorial part of a team that won a finalist position in the Jesse Neal Awards, the “Pulitzer Prize” of business journalism.

Please welcome both Bill and Steve to The Financial Brand family. Together, they will be significantly increasing the volume of editorial material we publish. Starting immediately, you will find even more articles offering strategic analysis and insight on a range of critical issues facing the banking industry today, along with real-world examples, ideas and practical advice about how to succeed in retail banking.

Jeffry Pilcher, CEO/President and founder of The Financial Brand, will continue to serve as the publication’s Editor-in-Chief and Publisher.

From everyone here at The Financial Brand, thanks to Bill and Steve for joining our team. And a big thank you to all the readers, subscribers and advertisers who have helped fuel the growth of The Financial Brand over the past decade.

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