Coronavirus Communication: How Banks Can Take Email to Next Stage
Text-heavy bank advisories will yield to a lighter touch and more empathy. Sending segmented messages to smaller groups will outshine volume.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Subscribe Now!
Text-heavy bank advisories will yield to a lighter touch and more empathy. Sending segmented messages to smaller groups will outshine volume.
Financial institutions, if they want to create brand loyalty with customers, should leverage data and advanced analytics, says Salesforce's Rohit Mahna.
The ramifications and difficulties of coping with COVID-19, if handled well, could assist banking to rebuild trust. Marketing's role is key.
The Covid-19 outbreak provides opportunities for financial marketers to think long-term around brand building and solution deployment.
6 practical suggestions can help banks and credit unions collect data for targeted marketing and create more personalized web experiences.
With consumers, content marketing builds emotional connections and is key to a successful marketing campaign for your bank or credit union.
Consumers' attention shrinks as content grows. Banks and credit unions can improve results by simplifying their pitches by personalizing them.
Personalized experiences — regardless of the channel — is critical to banking's digital transformation, says Personetics' Jody Bhagat. But, there is a massive gap in the banking industry.
Even mandatory regulatory mailings can fulfill productive purposes when banks and credit unions plan for efficient consumer communication.
Major changes to web selling and promotion loom as Google pursues new rules for the leading browser. Great site content could become king.
7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers.
Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful collaboration.
CSI surveyed community bankers nationwide to learn their investments and goals. Read the interactive research report for the trends and strategies for success in 2024.
Gain centralized access to the credit bureaus and 20+ alternative data sources. Leverage advanced analytics to optimize marketing campaigns and loan decisions.
Read More about Improve Your Business Outcomes Through Data & Analytics
New data confirms a shift away from points, miles and cashback to experiential factors including ease of use, service and personalized offers.
Using addressable marketing with social media in B2B campaigns can prove highly effective with proper identity resolution and segmenting.
Video can impact engagement, conversions and clicks. Here are practical suggestions for how to use it effectively and efficiently.
NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one listings.
Digital is key, but relationships create differentiation. For both to work together, banks and credit unions must improve internal branding.
Almost overnight, Google turned marketing upside down. Here's what financial marketers have to say about the powerful search giant.
The concept behind the use of fracking in the oil and gas industry can be applied to banking to pull in less costly, long-term deposits.
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the effort.
Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing messages.
No strategy, poor execution and even 'algorithmic hacking' can doom banking efforts to personalize marketing via artificial intelligence.
Offering aggressive financial marketing strategies custom-built for leaders looking to redefine industry norms and establish market dominance.
This webinar explores practical steps to achieve digital maturity, tailored to the unique pace and needs of your institution.
Read More about Getting Ready for Tomorrow: Practical Steps to Digital Maturity