Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Three Ways to Be Sure You Aren’t Being Overcharged by Your Ad Agency
With so much complexity in advertising channels and pricing, bank and credit union marketers must put controls in place for 'unbilled media'.
The 4 Things That Matter Most to Consumers Selecting a New Bank
Two in five consumers under 40 switch banks annually. To get their checking deposits, financial marketers need to address fees first.
How Financial Marketers Can Keep Their Emails Out of the Junk Folder
Artificial intelligence gets drafted to block spam and may snag legitimate banking messages. But AI can also help essential email get through.
5 Ways Banks Can Personalize Marketing Better Than Fintechs
Despite owning data fintechs crave, few financial institutions use it to improve CX and provide insights. Here's how to change that.
The Power of Personalization and Advice in B2B Banking
Businesses and commercial banks are not living up to today's expectations for SME owners. How can bankers catch up?
5 Ways Financial Marketers Can Be Sure They’re Using the Right Metrics
The proper performance measurements are key to aligning marketing with business goals, but today's digital options present unique challenges.
Trendwatch 2020: How Auto Loan Marketing Will Evolve in the Year Ahead
New ways people buy cars are creating fresh loan competition, and opportunities, for traditional lenders. Refis are another option to weigh.
Skills Financial CMOs Will Hire for In The Year Ahead (and Beyond)
New channels and challenges are forcing bank and credit union marketing leaders to seek new talents for posts that didn't exist 5 years ago.
Deeper Data Analytics Help Financial Marketers Ace Digital Experiences
Financial marketers can blend internal records and smart device data to better serve consumers through in-the-moment tailored digital offers.
5 Ways Financial Marketers Can Avoid the ‘Quicksand of Digital Change’
The challenges of achieving digital growth can overwhelm marketing teams. The solution is within reach but requires different thinking.
6 Marketing Myths That Can Trap Banks & Credit Unions
Google's Media Lab experts and others zero in on misconceptions about video, metrics, humans versus tech, content, retargeting, and Facebook.
Power of Personalization Fuels Partnerships with Fintechs and Retailers
Streaming TV offers two lessons for financial marketers: You can't personalize too much and strong brand reputation and trust still count.
Six Creative Gen Z Marketing Strategies for Financial Institutions
Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal recommendations.
How Data Privacy Can Give Financial Institutions a Marketing Edge
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.
How Bank Marketers Create Content That Cuts Through the Clutter
Brand leaders at Citigroup, Bank of America and Chase reveal what works and what flops in content marketing as attention spans evaporate.
How to Grow Deposits in a Weird Rate Environment
Five non-rate strategies can help financial marketers meet tough competition from big techs, internet banks and megabanks in the year ahead.
How Financial Marketers Can Lift Engagement with Experiential Content
Static PDFs and lookalike websites hinder bank and credit union marketing. Tools now exist to create a more immersive digital experience.
5 Big Trends Impacting Financial Marketing Strategies in 2020
Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.
The Power of Design in Banking Digital Transformation
What goes into the design of a customer experience-first brand? Alex Kreger and Monika Cālīte from UXDA talk why banks and credit unions should utilize design thinking into developing their internal processes.
The Financial Marketer’s Guide to Building Voice Search Strategy
Becoming part of the voice search conversation with Alexa, Siri and the Internet of Things means upping your search engine optimization game.
Most Retail Banks Score Poorly for Digital Marketing
Laggard banks and credit unions can learn how to drive better results by looking at a handful of winners identified in research by Gartner.
Making Gamification Work for Big Banks and Small Institutions
Here's how two financial institutions engaged consumers with gamification — one with a savings app, the other an actual game of Monopoly.
