37 Facts About The Biggest & Best Institutions Using Social Media
A collection of insights, stats and figures from the top 100 most successful banks and credit unions on Facebook, Twitter and YouTube.
Anatomy of Customer Complaints on a Bank Facebook Page
A fascinating break down and in-depth analysis of all the customer comments posted to the Facebook page for Regions Bank over 30 days.
This LinkedIn Tool Could Spell Millions For Business Bankers
It's called LinkedIn Sales Navigator, and it takes social media prospecting for banks and credit unions to a whole new level.
The Annual ‘2014 State of Checking Consumers’ Report
Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.
ATM, Overdraft Fees Surge to Record Highs
Banks are charging more than they ever have before for ATM usage and for NSFs, setting new records in multiple categories.
Bank Faces Social Media Backlash Over ‘Disgusting’ Mailers
Customers unleash their anger on Facebook after receiving a credit card offer disguised as a "personalized" letter, calling it insulting and tasteless.
Branding Your Online Banking Support Team
Texas Bank & Trust has smartly packaged its team of online and mobile banking support specialists with their own brand.
Credit Union Makes Staggering $1 Million Charity Pledge
For its 75th anniversary, Desert Schools FCU pledged to donate a truckload to charity, supported by a $350,000 marketing campaign.
Why Social Media For Credit Unions Isn’t Working
An in-depth look at how credit unions are using social media today, what's working, and what isn't.
Aussie Bank’s Awesome ‘Lost Wallet’ Online Scavenger Hunt
An Australian megabank's contest lets participants search a massive virtual photo of Syndey to find hidden wallets worth $200 each.
Say It Again: Messages Are More Effective When Repeated
It takes repetition for consumers to remember — and believe — your marketing messages. One ad here and there isn't going to cut it.
Credit Union Guide to Setting Marketing Budgets
A statistical analysis of 100 US credit unions reveals how much the industry spends on marketing, and how much each credit union should budget.
Michigan Credit Union Balloon Travels Crash Lands in Maine… 1,000 Miles From Home
A credit union has a little PR fun after one of its balloons crash lands way off course. Like, 1,000 miles off course.
Happy Bankers, Mobile Bankers
Want to increase your financial institution's satisfaction scores? This study shows that mobile banking makes consumers happier.
Credit Union Taps Teen Spirit to Drive Down Average Membership Age
Summit recruits high-school students to act as spokespeople and help promote the credit union via videos and social media.
Get Ready For The .bank Web Domain Gold Rush
Soon you'll be able to buy web addresses at .bank and .creditunion domains, opening up a new world of marketing and branding opportunities.
The Financial Brand Forum 2015: Jam-Packed Agenda & All-Star Speakers
The Forum is the banking industry's premier annual event — the one conference you don't want to miss. Check out the agenda now.
Studies Reveal Consumers Still Clinging to Cash and Branches
A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.
6 Lessons For Financial Marketers From The ALS Ice Bucket Challenge
Hundreds of banks and credit unions got soaked for the ALS Ice Bucket Challenge. Here are 6 tips for those who participated... and those who didn't.
Russia’s Biggest Bank Gives Free Cats To Mortgage Customers
Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.
Psychographics vs. Demographics in Financial Marketing
Bank and credit union marketers have used crude data like income, age and gender for decades. Is it time for a more sophisticated and nuanced segmentation system?
New Brand for Major Banking Powerhouse Is Tangy Delicious
After a larger rival acquired ING Direct Canada, skeptics feared the über popular brand was doomed. Looks like they'll have to eat their words.
