Winners of the Forum 2014 Scavenger Hunt
Financial marketers from around the world rushed to play The Financial Brand Forum Online Scavenger hunt. Here are this year's winners.
Articles by Jeffry Pilcher
The Toughest Challenges Financial Marketers Face in 2014
Here's what 40 bank and credit union marketing executives said was the biggest challenge they faced in 2014 — verbatim.
5 Tips for Selling Banking Products in Social Channels
Selling on social does not have to feel all slimy if you coordinate your strategy and execute with organizational buy-in. Here's how.
Why Bank Branches Aren’t Dead Yet
It's trendy to say branches are "dead," but it's just not that simple. Here are 13 points that frequently escape discussion in the branch debate.
Bank Marketing Budgets: How Much is Enough?
The Financial Brand pulled marketing budgets from FDIC call reports for 256 banks in multiple asset categories. Here's what we found.
Blending Data to Target Banking Consumers With Pinpoint Precision
By bringing various data streams together, financial marketers can leverage powerful insights to target consumers with maximum precision.
When Consumers Open The Most Bank Deposit Accounts Online
When will you see the most online applications for deposit accounts this year? Data says that will happen on Monday, August 18 around 11 am.
Who Says Banks Don’t Have a Sense of Humor? Even When They’re Robbed
After a bandit made off with $26,000 of Idaho First's money, the bank ran this hilariously brilliant ad — brand advertising at its best.
Credit Union Pivots Its Marketing Message With New ‘Joe Grow’ Spokesman
Grow Financial shifts from marketing its name change to a new multi-year campaign anchored by an ordinary spokesdude named “Joe Grow."
Free Ride on Facebook Ends for Financial Marketers
Facebook is only going to show your page updates to a sliver of your fans, and even fewer of them in the future. It's pay to play now.
10 Tips to Maximize Your Bank’s Google Adwords Campaign
Here are 10 ideas that will help banks and credit unions get more per click out of their Google Adwords campaigns.
Four Big Mistakes That Kill Bank Websites
Look at banking websites today and you'll see four common — and deadly — mistakes financial institutions tend to make.
107 PowerPoint Infographics For Financial Marketing Presentations
This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.
Credit Union Woos Gen-Y With Intensive Campus Outreach
This $600 million credit union has a student product, a campus branch and invest heavily in one university's student orientation process.
Bank of Ireland Opens Concept Branch on College Campus
This streamlined branch model features an open floor plan with interactive touchscreens and a digital bulletin board.
Satisfaction Barometer Reveals Consumers’ Banking Desires and Drivers
What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be adding?
27 Critical Questions About Retail Bank Marketing in 2014
This important annual survey takes the pulse of marketing in the retail banking sector, and your participation is needed.
The Financial Brand Forum Online Scavenger Hunt
Find the answers to these five questions on The Financial Brand website, and you could win a free ticket to the Forum 2014.
Credit Union’s ‘Pay Your Way’ Facebook Fan Appreciation Sweepstakes
Fans Credit Union ONE's Facebook page recently had the opportunity to win various gift cards in the “Pays Your Way Sweepstakes.”
Banks Helping Tardy Mortgage Borrowers Get New Jobs
Banks in the US are giving distressed homeowners a hand, helping them land new jobs instead of kicking them out on the street.
What It Costs To Target Today’s Financial Consumers
Where do consumers get their financial information, and how much does the banking industry spend to give it to them? Find out here.
Facebook Star Ratings for Banks & Credit Unions
Facebook quietly rolled out a new feature that allows its users to publicly rate companies on a five-star scale. Here's what you need to know.