The Best of Credit Union Marketing: Cool, Classy & Creative
The Financial Brand highlights a dozen creative and beautifully designed projects from CUNA's 2015 Diamond Award winners.
Articles by Jeffry Pilcher
Facebook Firestorm Creates Social Media Nightmare for Credit Union
An ugly situation involving a credit union illustrates why having a social media policy signed by all employees is absolutely essential.
What You Can Learn From TD Bank’s Viral Marketing Home Runs
TD Bank gave 24 customers $30,000 and 24 hours to work miracles in their communities. Here's what you can learn from their viral success.
25 Inspirational & Responsive Banking Website Designs
The next time you redesign your website, it absolutely must be responsive. Here are 25 ideas to get you started.
Digital Signage Benchmarks for Banks & Credit Unions
How have financial institutions deployed digital signage systems, and how much are they spending? Find out here.
Millennials, Mobile Channels & The Future of Financial Marketing
A study of Millennial attitudes mobile banking services points towards the important changes banks and credit unions must make when targeting this critical consumer segment.
4 Myths of Creating a Sales Culture
Banks and credit unions assuming that implementing a sales culture requires huge shifts in strategy and execution. Not true.
Targeting Women in the She-conomy
Leveraging the potential women represent will become an increasingly critical component in bank and credit union marketing strategies.
Connect Content Marketing With ROI in the Bank Buyer’s Journey
Financial marketers struggle linking their content marketing strategy to the bottom line. What's the ROI, and how do you connect the dots?
One System For Managing Multiple Marketing & Messaging Channels
Today, financial marketers have to wrangle with an array of different messaging systems and marketing CMS tools. Can't it be easier?
Credit Union Guide to Millennial Member Growth
This multinational report from the World Council of Credit Unions offers 12 survival tips for credit unions targeting Gen Y.
2015 State of Bank & Credit Union Marketing
This annual marketing study reveals some surprises: financial institutions struggle in social channels, and branches are hanging tough.
Simple Mistakes Cost Banks Business Relationships
This global study reveals banks’ errors and poor service are pushing businesses around the world to seek alternative options.
Over 200+ PowerPoint Infographics For Financial Marketers
Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial Brand.
Why Do People Switch Banks?
Research reveals why people switch, where they'd bank next, and whether consumers think all institutions are fundamentally the same.
The Battle to Bank Millennials
Millennials pose unique challenges to the banking industry that traditional financial institutions must find ways to address.
Banks Gravitate to CafeGive for Cause Marketing Campaigns
Banks and credit unions blend cause marketing with social media by leveraging an online solution that streamlines charitable donations.
Top 10 Articles of 2014
What subjects interested readers most last year? Digital marketing, big data, Millennials, branch design and social media topped the list.
Millennials’ Bad Money Habits Mean Majority Need Mom & Dad
Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?
Creative Showcase: Fresh Marketing Concepts in Banking
Here are a dozen advertising, marketing and branding projects from financial institutions around the world. Includes 22 photos.
Marketing Must Evolve or Banks Face a ‘No-Growth Death Spiral’
Banks that don't fundamentally reevaluate and retool their approach to marketing strategy, budgets, ROI and data analytics are doomed.
Consumers Happier The Less They Think About Banking
A big global study compares the attitudes of banking consumers in 23 countries against those in the U.S. with surprising findings.