Satisfaction Scores Doubling For Banks That Get Personal
When banks provide personal attention, key satisfaction indicators skyrocket. But many retail financial institutions are missing the mark.
The 11 Cs of Breakthrough Financial Brands
Here's everything banks and credit unions need to build, grow and sustain a truly breakthrough brand in retail banking.
Digital Consumers Ripe With Cross-Selling Opportunities
Digital banking users are far more likely to adopt other financial products. Marketers will find fertile ground targeting this audience.
Big Banks Take Beating in CFPB’s ‘10 Most Wanted’ List
What are banks doing to make people crabby and complain? New online tools from the CFPB lets anyone dig through big banks' dirty laundry.
Millennials and Their Risky Financial Behaviors
When it comes to financial responsibility, younger Millennials in college are getting a failing grade. What can financial institutions do?
Why Do People Hate Some Banks, Love Others?
Research reveals what drives satisfaction, why people refer some banks but not others, and what people look for when it's time to switch.
America’s Smartphone Obsession (And What That Means for Banks)
Many Americans admit they are perpetually plugged-in — even in the bedroom — and say they couldn't last a day without their smartphone.
Consumers Would Rather Have Naked Selfies Leaked Than Financial Info
Given the choice, more people say they would prefer to have naked photos of themselves posted online than have their financial information stolen.
10 Tips to Tighten Your Writing
Whether you're a banking exec or a professional copywriter, every word counts. Here are 10 ways you can make your writing more effective.
2015 State of the Banking Consumer
How do people perceive their finances and relate to various banking products? Why do they save, or apply for loans? Find out in this study.
Only Digital Koolaid Drinkers Believe Branches Are Already Dead
There are two types of people in banking: those who believe financial institutions should abandon branches, and those who believe the data.
Segmentation Critical to Finding Actionable Intel on Banking Consumers
This study's segmentation model reveals interesting differences in how people think about banking and relate to their financial institution.
50 Facts Revealing Millennials’ Mindset and Myths About Money
These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.
Peek Inside 7 of The Banking World’s Coolest Innovation Labs
Take a tour of these digital playgrounds, idea labs and test kitchens built by banks looking to keep pace with today's digital disruptors.
Half of America is $400 Away From Financial Disaster
Nearly half of all Americans save virtually nothing. In fact, most are only one minor emergency away from a major financial catastrophe.
6 Insights to Maximize Banks’ Google AdWords Strategy
What financial marketers need to know now about managing the amount they spend on Google AdWords and the number of keywords they manage.
50 of The Best All-Time Posts From The Financial Brand
As The Financial Brand celebrates its 7th anniversary, join us as we look back at 50 of the biggest and best articles we've published over the years.
Digital Marketing Budgets in Banking Industry Set to Explode
As financial marketers shift their attention —and dollars— towards online and mobile channels, it's clear digital advertising is the future.
Why Targeting Millennials Will Get Harder for Bank Marketers
The fight over banking services on college campuses heats up, with new regulations that would stifle marketing to Millennial students.
No Loyalty? Millennials Not Afraid to Dump Their Banks
Millennials switch banks twice as much as other consumers. Financial institutions must do more to retain this crucial demographic segment.
The Simplicity Revolution in Banking
Financial institutions need to build their innovation strategy completely around making banking easier and saving people time.
28 of The Most Influential Voices In Banking
The Finserv 25 is a list of the most respected influencers in the financial services industry as selected by their peers.
