Judge Blocks Use Of Bank’s ‘Citizens’ Name
Lawsuits are expensive and time-consuming. Banks can avoid the headache by staying away from conventional terminology, like "Citizens".
Lawsuits are expensive and time-consuming. Banks can avoid the headache by staying away from conventional terminology, like "Citizens".
A high school sophomore won a $50 prize for coming up with the new name for the one credit union's student-run branch at a local high school.
Two banks sharing the same name decided to shed their old 'First Federal' monikers. One is in Iowa, and the other Indiana.
St. Charles Borromeo Federal Credit Union, serving St. Charles Borromeo parishioners, is changing its name to better represent the community.
Virginia state law says credit unions are to hold a member vote where new names need to be approved by a simple majority.
BN West's new name comes with a new tagline, which the credit union says reflects its "focus on members needs first and foremost."
No explanation was offered from GE FCU for the name change although it seems it was only a small part of an overall image makeover.
Although most credit unions need a certain margin of votes for a name change, going from 'Professional' to 'Pro' likely didn't warrant one.
Prosperan is a form of the word 'prosper.' It means to be successful or fortunate, especially in financial respects, to thrive and flourish.
Customer referrals can make or break any company, let alone a financial institution. Here's what bankers should know about CRV.
Hudson Savings Bank and Westborough Bank merged, and they are rebranding under their new name: Avidia Bank.
Powell River Credit Union in Canada announces it is becoming First Credit Union, adding a new name was needed to overcome consumer confusion.
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The name ‘Port City’ is a common reference to the city of Muskegon on the eastern banks of Lake Michigan where the credit union is based.
This credit union in Canada is paying beaucoup bucks to earn its name on the 'WFCU Centre' arena in Windsor Family Credit Union's hometown.
Marketing is becoming increasingly popular. Traditional media still has its place, but one-directional marketing days are numbered.
Market Insights on the Canora name change urges caution, saying that name changes are not the answer to everything.
The federal credit union is changing its name for four — or really, three — primary reasons: growth, open the membership and younger members.
It's unclear why the credit union a name in all caps, but the rebranding is a part of the institution's goals to grow its membership.
1st Trust is spending more than $1 million on its rebrand, including creative costs as well as new signage, stationery and marketing.