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Here are four common myths financial marketers should keep in mind when creating new slogans and taglines for banks and credit unions.
The top 100 banks on Twitter ranked by the total number of their Followers through the fourth quarter of 2021.
The Financial Brand's list of digital banks is the largest database of fintechs providing financial services to consumers and businesses.
Former Amazon exec John Thomas, EVP/Global Innovation at TD Bank, says most financial institutions approach innovation backwards.
The biggest stories about digital transformation and disruption that captured the banking industry's attention in 2018.
The most popular stories in banking about digital marketing, brand strategy, cross-selling and social media published in the last year.
Over 100+ photos of new branch designs show how banks are moving away from tellers and transactions to lounges and retail hangouts.
A new report reveals the ways in which consumers' expectations are transforming how they interact with their banking providers.
The Financial Brand is thrilled to announce the addition of two new senior members to our editorial team — Bill Streeter and Steve Cocheo.
Today, people and businesses expect to make payments instantly. With the Federal Reserve’s FedNow® Service, financial institutions can enable their customers to do just that.
Financial marketers that make just a few tweaks to their onboarding strategy can see huge returns. Here's what the experts recommend.
What are financial marketers' top priorities? Where are they struggling? And how will budgets shift in the year ahead?
Here’s how CMOs can build bridges and strengthen relationships with their CEO, CFO, COO and other peers in the C-suite.
This annual study from The Financial Brand looks at major Google search banking trends: what consumers and execs look for most, and when.
Here to disprove the theory people would prefer all their banking to be digital, if only the CX in online and mobile channels was better.
Here's what happens when nearly 2,000 of banking's best and brightest get together at the fastest growing annual conference in banking.
Tech giants have known the secret for years. Now it's time financial institutions steal the radically responsive concept known as "agile management."
Some U.S. banks have made a commitment to equal pay for women, but the banking industry still has a long way to go if it hopes to close the gender pay gap.
Make your next presentation more rich, visual and persuasive with these 175+ charts and graphs from The Financial Brand.
Most financial institutions don't have a Chief Digital Officer, a Chief Experience Officer or a Chief Growth Officer. But that may change.
This market study unveils comprehensive insights into current financial institution and account holder perceptions, as well as the greatest areas for potential that can be acted upon right now!
Read More about AI in Banking: New Market Study Unveils Top Use Cases