10 Mistakes That Mess Up Financial Marketers’ Strategic Plans
Here are some of the most common sins banks and credit unions commit when building a strategic marketing plan. How many are you guilty of?
Here are some of the most common sins banks and credit unions commit when building a strategic marketing plan. How many are you guilty of?
Two merging institutions hope to evoke ‘modern craft banking’ with a new brand and a name that busts industry conventions: Field & Main.
Take a look at how five different financial institutions are exploiting the #selfie sensation, with tips on building your own contest.
The findings revealed in this study could reshape how banks and credit unions attack the Millennial market.
Tips, advice and insights for financial institutions struggling to decipher the role and relevance of big data in banking.
If current trends continue, mobile banking could be as important as brushing your teeth. See what else this fascinating study reveals.
Multiple credit unions are proving that Facebook can be a viable channel for originating sales leads and new loans.
Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.
An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.
A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."
Banks and credit unions need overlook the importance of personality in social channels. Who you are can be as important as what you say.
Three out of every ten consumers opened a checking account with a new bank after moving. Most chose their new bank based on branch proximity.
CSI surveyed community bankers nationwide to learn their investments and goals. Read the interactive research report for the trends and strategies for success in 2024.
A community bank with a 180-year history isn't where experiments in the future of branch design would normally fly. But take a look.
Jim Marous acquires the Online Banking Report, which he will be renaming the Digital Banking Report going forward.
Even though financial marketers have pursued Gen Y for over a decade now, they still make a number of decisions based on faulty assumptions.
An invaluable collection of key performance metrics for banks and credit unions. Open, click-through, unsubscribe rates, and much more!
It's easy for financial brands to get stuck in their ways. But look at what the best brands are doing and you may realize your organization's is long overdue for its latest overhaul.
Look at the data and what the big banks are up to. You'll see direct mail is alive and well in the financial industry (and other surprises).
Research reveals why Gen Y consumers are less likely to select credit unions as their financial services provider.
A massive photo tour of the Kiwibank brand with over 30 images. Take a look and see why this is one of The Financial Brand's favorites.
Consumers think banks ignore them and their needs. But targeted communications can eliminate this emotional disconnect and improve growth.
This how-to manual includes over 140 pages of step-by-step guides for building, designing and managing banking brands.
Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
Read More about The New AI: A Banker’s Guide to Automation Intelligence