
Affluent Credit Card Marketing Opportunities for Banks
Are you overlooking opportunities to increase credit card revenue. With an aggressive affluent card marketing program, you can maximize interchange income.
The latest news about payments and digital payments trends, including mobile payments, contactless payments, real-time payments, and mobile wallets like Venmo and Zelle.
Are you overlooking opportunities to increase credit card revenue. With an aggressive affluent card marketing program, you can maximize interchange income.
An analysis of the universal plastic payments cards shows why these alternatives may be the bridge to mobile payments.
The mobile phone is fast becoming the transactional tool of choice for consumers, starting with how they pay their bills.
It would be easy to assume that Millennials are those most interested in making mobile person-to-person payments. But it's not true.
This annual marketing study reveals some surprises: financial institutions struggle in social channels, and branches are hanging tough.
A survey of credit union executives reveals that auto loans will be their top priority in 2015. What else on their radar. Find out here.
As concerns about payment card security increase, the factors that go into selecting a preferred method of payment are also changing.
Study reveals how drastically consumers' wallets have changed in the last decade, particularly for Millennials and Boomers.
Should banking be concerned that despite massive media attention, mobile payments still represent only a small fraction of POS transactions?
Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.
Banks are charging more than they ever have before for ATM usage and for NSFs, setting new records in multiple categories.
Before Apple Pay even been launched publicly, Apple's banking partners started heavily promoting their relationship in digital media.
Explore acquisition-adjacent advertising.
Apple Pay looks like a great collaboration between credit card companies, financial institutions and retailers. There could still be losers.
A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.
Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines
Despite high awareness and strong crowdfunding, the future of the Coin card is in doubt, showing the difficulty of innovation in payments.
Buzz Points, a loyalty program rewarding consumers for shopping with their debit card, can generate up to $96 per cardholder annually.
As banks and credit unions begin 2015 strategic planning, these mobile, digital and payment statistics will set the foundation for success.
Waiting for a mobile payments solution to emerge from the battle of traditional and non-traditional players is no longer an option.
As we look back on mobile banking predictions made six months ago, it's clear much has changed and that there are still great opportunities
Banks and credit unions should benchmark their mobile banking functionality against top US banks to keep pace with consumer digital demand.
Cash continues to be the preferred method of payment in the U.S. Why is this still the case in the digital age?
Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
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