Consumers Equate ‘Great CX’ With Faster Payments
While modern payment methods better suit consumer needs, bank and credit union financial marketers must help them make a major transition.
Payments Trends
The latest news about payments and digital payments trends, including mobile payments, contactless payments, real-time payments, and mobile wallets like Venmo and Zelle.
Latest Spotlight Article:
Why Cardholders Are Ditching Miles and Points in Favor of Cashback
Attraction of low- and no-fee cards grows, at a time when points and miles cards have alienated some customers.
Popular Articles within Payments Trends:
PNC Bank Counters ‘P2P War’ Speculation Over Its Venmo App Moves
Retail head says security, not competition with Zelle, is what the issue is about. API agreements will reduce risk and avoid more 'battles.'
Why Banks Should Care About Mobile Wallets (Even If Consumers Don’t)
Underneath the hype are mediocre adoption numbers. But before dismissing mobile wallets, note that some data and other factors point upward.
Five Pivotal Payment Trends Redefining the Banking Landscape
As payments become commoditized, embedded and faster, monetizing payment data becomes ever more critical for retail financial institutions.
Apple Card Takes Over Google Search for Big Marketing Launch
Targeting competitors' key search terms helped tech giant push its new financial card into banking consumers' view, planting a big flag.
Why Facebook’s Libra Digital Currency May Still Be a Threat to Banking
Major setbacks may (or may not) doom the ambitious Facebook plan, but the underlying drivers for digital currency innovation remain.
Surge in Contactless Cards Makes New Challenges for Marketers
Initially reluctant to promote another card technology, marketers are scrambling as NFC-powered credit cards begin to roll out in force.
Open Banking Is Key to Relevance in Payments for Traditional Institutions
Reluctance to embrace 'open' trend hinders banks and credit unions and encourages further Big Tech inroads. Fintech partnerships would help.
Fintech Firms Now Using Enhanced Data To Threaten Legacy Banks
Many of the most successful fintech firms are using data and modern tech to gain scale and brand awareness.
What Gen X Business Owners Want From Their Banking Providers
As banks and credit unions vie for share, they must refresh their view of this oft-neglected generation, who make strong business prospects.
Complex Credit Card Offers Baffle Consumers & Hurt Satisfaction Scores
The arms race in credit card benefits may be at a stalemate. Some issuers are already de-escalating features, but not cashback rewards.
4 Payment Trends Putting Legacy Banking Providers at Risk
Why seemingly unrelated payment developments –Apple Card and Libra are two – may signal a critical turning point for banks and credit unions.
Big Banks Line Up Against Smaller Rivals in War for Faster Payments
A private-sector faster payment system already exists but a public alternative could be cheaper for smaller banks and credit unions, in time.
5 Ways Community Banks & Credit Unions Can Compete in Credit Cards
Giant issuers have scale, but openings exist for community and regional card issuers that use their advantages, like tapping customer data.
Apple Card Rollout Threatens Traditional Financial Institutions
Now that Apple Card is in the market, banks and credit unions must ask: Can we match this high-powered offering from Apple and Goldman Sachs?
Zelle Outpacing PayPal’s Venmo in Person-to-Person Payments
Who needs to use cash when routine P2P transactions can be settled mobile to mobile? Zelle catches on beyond Millennials.
Digital IDs Will Make Card Payments & Cash Transactions Irrelevant
Completely frictionless payments can become mainstream if financial institutions and their vendors embrace digital identities.
New Amazon Credit Card Targets Financially Vulnerable Consumers
The ecommerce giant continues its foray into banking with a new Store Card designed for people with poor credit or no credit history.
To Win Gen Z, Banking Providers Must Make Payments Seamless
Payments are the lifeblood of banking brands, but without change they risk losing ground to simpler options, and emerging threats like Libra.
Credit Card Cash-Back Metrics Driving Retail Strategies
Despite the splash made by high-bonus cards like Chase Sapphire, cash-back offerings from Citi, Amex, BofA and others remain very popular.
Three Keys to Debit Cards’ Future as Mobile Banking Builds
To keep this 'mature' payment vehicle relevant to Millennials, banks and credit unions must adjust features and marketing.
Is Apple’s New Credit Card The Next Big Thing in Banking?
What happens when a company like Apple with the world's most faithful customer base decides to become a bank?