Articles about loan growth strategies and how banks grow lending portfolios, including mortgages, home loans, auto loans, personal loans that generate interest income.
Credit card lending boosts big banks' loan growth as consumer spending normalizes post-pandemic.
Can Banks Help Consumers Trapped In Vicious Cycle Of Payday Loans?
12 million Americans get a payday loan annually. The average "two week" loan is $375, but many are indebted for 5 months and cough up $520.
How Financial Marketers Can Hit The Bullseye With Contextual Targeting
How banks can use online segmenting and ad targeting systems to hit the right online promotions to the right people at the right time.
Banking Industry Earnings Improve… Now For The Encore?
Bank marketers should be taking a bow. But loans (and income more generally) are going to be harder to come by. What's next?
How Banks Can Pump Up Loan Volumes
One small credit union reversed its course and is experiencing an impressive number of new loans. Here is how.
10 Tips for Banks Looking to Drive More Online Applications
Most banks aren't thrilled with how online account and loan apps perform. Increase deposit and lending volumes using these 10 practical tips.
Credit Union To Forgive Loans If World Ends
If the Mayan prediction that the world will end on December 21 actually comes true, Latitude 32 CU will forgive members’ new auto loans.
Google Trends Reveal Banking Insights, Social Media Zeitgeist
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
JD Power Ranks Auto Loans Offered By Dealers
Lender relationships fostered under preferred programs significantly increase satisfaction and the percentage of business sent to lenders.
Credit Union Lets Members Walk Away From Auto Loans
A new complimentary service lets members of Neighborhood Credit Union walk away from their auto loan when they are unable to pay.
Auto Loan Amounts Up, Delinquencies Down
Every state in the US saw increases in the average amount borrowed for auto loans, while delinquencies fall to the lowest levels on record.
Special Report: The State of The Auto Loan Market
What's up with new and used car loans? What are the trends in rates? What credit scores are now required? It's all here in this report.
A Smarter Way to Drive Auto Loans
The key to success in auto loan refinancing is a great direct mail list, so you can hit borrowers at the right time with personalized offers.
Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?
Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. Was deceptive marketing involved?
Datahead: Foreclosure Crisis by the Numbers
Banks like Ally, Chase, Citi and BofA halt repossessions across America. How big is the foreclosure problem in the U.S.?
Datahead: Profit, Promotions, NSF and More…
1 in 2 checking accounts are unprofitable, 36% of credit unions are unprofitable and top U.S. banks charged $30B in NSF fees in 2007.
Financial Services Ad Spending Drops 10% in 2008
Despite the struggling economy, some sectors of the financial services industry are boosting their ad budgets. Why and on what?
Automatic Savings Plan Tied to Auto Loans
A coalition of Indiana CUs have developed an automatic savings product tied to auto loans called DriveUp Savings.
ING Microsite Targets Renters for Home Loans
[Editor’s Note: This program is about 18 months old, but it just crossed my desk for the first time last week. Have you heard of it? After generating some initial buzz, it doesn’t appear to have gained any real traction. Sources at Netbanker say there was a controversial video that may have had the […]
Marketing Construction Loans On a Shoestring Budget
You don't need big bucks for big results when you have a good idea. Arizona State CU's new campaign brought in $2.3 million in four months.
Economy Driving Credit Union Promo
Paul Economy, a VP and manager of a Member One Credit Union branch, is the star in his employer’s latest ad campaign.
