SunTrust’s Omnichannel Digital Home Loan Fixes Mortgage Application Woes
Using the bank's new paperless SmartGUIDE process, applicants can complete an application in 30 to 40 minutes, cutting the time it typically takes in half.
Articles about loan growth strategies and how banks grow lending portfolios, including mortgages, home loans, auto loans, personal loans that generate interest income.
Credit card lending boosts big banks' loan growth as consumer spending normalizes post-pandemic.
Using the bank's new paperless SmartGUIDE process, applicants can complete an application in 30 to 40 minutes, cutting the time it typically takes in half.
Here's how community banks and credit unions can generate more home equity lending, along with a gallery of marketing examples.
Research reveals what drives brand loyalty at USAA, and why they consistently rank atop one satisfaction study after another.
In the Amazon age, people expect a seamless experience and instant gratification when they are looking to switch their banking provider.
Nothing can stop Amazon. Not even regulators or geographic borders are slowing down their incursion into the banking industry.
Traditional banking providers can either surrender to online lenders, or they can take the fight back with a combination of new tools and techniques.
With mergers slashing the number of community banks in half, credit unions have stepped in to fill the void. And some are getting very big.
When marketing consumer lending products, you can improve your ROI by constantly seeking new and unique data sources your competition may not have. Here's how.
Measuring the ROI of branding is more than just dollars and cents. Here's how financial marketers should take their brands to the next level.
Contrary to popular belief, Millennials aren't averse to debt. But they want loans with flexibility and digital tools more than anything else — even interest rates.
Creating the easiest and fastest digital consumer loan application is not enough. Consumers want their funds in less than 5 minutes.
Banks must build digital loan application, approval and disbursement processes, improving simplicity and availability of funds.
See how PwC's Industry Cloud for Banking can help solve everyday business challenges.
Discover how State Employees Credit Union maximized process efficiency, increased loan volumes, and enhanced member value by moving its indirect lending operations in-house with Origence.
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Succeeding as a digital lender goes beyond a great loan app to include a complete transformation of the lending process internally.
Advanced analytics and digital marketing can improve loan prospect targeting and lending effectiveness for banks and credit unions.
As the scope and impact of fintech grows, traditional financial institutions must adapt through partnerships and investment in digital technology.
There is a large Millennial mortgage lending opportunity for financial institutions that can convert from paper to digital processes.
Research reveals that consumers who currently have a HELOC are generally clueless about how their line of credit works.
An innovative loan product targeting younger borrowers on Facebook has proven popular in a pilot with 16 credit unions.
Here are six tips you can use to build an online display advertising strategy that supports your consumer lending and mortgage product lines.
How can financial institutions grow their retail loan portfolios when Millennials are strapped with massive student loans quashing their ability to borrow?
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2016.
What are the advantages and challenges of a dynamic pricing model in financial services?
Gain centralized access to the credit bureaus and 20+ alternative data sources. Leverage advanced analytics to optimize marketing campaigns and loan decisions.
Read More about Improve Your Business Outcomes Through Data & Analytics
Create a sustainable competitive advantage with faster time to market by drastically reducing implementation time.
Read More about Accelerate Time-to-Market with Rapid Implementation